Everything's pointing to that Amazon will launch in Swedish market (my home country) anytime between New Year's Eve and summer 2018.
When I read this, my mind started spinning. This is a great opportunity, right?
Here are two thoughts about what I could do in this situation. I'd love to hear your opinions:
1. Specialize in copywriting for Amazon sellers (Sell shovels)
2. Sell on the platform (Dig for gold)
I'm sorry if it's just brain shit... been a long day. Tried to clean it all up.
But anyway, if you could go back to the time Amazon launched in your country, what road would you take? What would you learn? Is this a good opportunity?
When I read this, my mind started spinning. This is a great opportunity, right?
Here are two thoughts about what I could do in this situation. I'd love to hear your opinions:
1. Specialize in copywriting for Amazon sellers (Sell shovels)
I'm freelancing as a copywriter and have noticed that some people request help with their Amazon listings to make it more persuading and keyword optimized.
Selling products to Swedes would require Swedish copy. Hence, it's not as easy to find the right copywriter through an international freelance site. And the competition would be quite low (my guess) for a copywriter in that field.
So what about establishing a personal brand as the Amazon copywriter in my country?
I've got practically no knowledge of selling on the platform right now:
Pros I can think of:
NEED: Yes, some. Don't know exactly how big or small though.
ENTRY: Anyone can write and people can easily call themselves copywriters. Don't think it's hard to stand out from them though. At least if you're decent at selling yourself...
CONTROL: Pretty good control, I could find clients through a lot of channels.
SCALE: It's online, but focuses on Swedish sellers. How many of them are there?
TIME: I'd be trading time for money. Could scale by hiring others later down the road.
Selling products to Swedes would require Swedish copy. Hence, it's not as easy to find the right copywriter through an international freelance site. And the competition would be quite low (my guess) for a copywriter in that field.
So what about establishing a personal brand as the Amazon copywriter in my country?
I've got practically no knowledge of selling on the platform right now:
- What do sellers in general care about most in their listings? The copy itself or optimizing it for keywords etc.?
- Are they doing it themselves?
- Do they hire someone in-house or a freelancer/agency?
Pros I can think of:
- In time, more and more people will probably start selling in Sweden. Don't they want high-converting sales copy?
- I'm already a copywriter with some skill and a portfolio. And there's time to get more niche experience with Amazon listings before the launch.
- It's freelancing and you're trading time for money. I can take that for some time, no problem, but it is a con. You could transition it into some kind of agency later, though?
- Is there a big enough need for outsourcing copywriting in this area? I'm not sure.
- Will sellers be willing to pay enough? Will enough sellers be willing to pay? Sweden's a pretty small market.
NEED: Yes, some. Don't know exactly how big or small though.
ENTRY: Anyone can write and people can easily call themselves copywriters. Don't think it's hard to stand out from them though. At least if you're decent at selling yourself...

CONTROL: Pretty good control, I could find clients through a lot of channels.
SCALE: It's online, but focuses on Swedish sellers. How many of them are there?
TIME: I'd be trading time for money. Could scale by hiring others later down the road.
2. Sell on the platform (Dig for gold)
What about selling products yourself? I imagine the competition will be somewhat less competitive the beginning, so why not grab the soda while it's still cool?
Find a product that's decent and has some barrier to entry...
Let's say kettlebells.
Then find out what could be improved. Better grip? More ergonomic shape? Maybe throw a free video guide to kettlebell training in the package?
***
I mean... all the information about Amazon selling on this forum, WITH a new, fresh market... Isn't that a killer combo?
Pros:
NEED: Well, if you create a good product that fills an unfilled need.
ENTRY: Pretty high, and it changes depending on what niche you're selecting
CONTROL: You'd have one channel, and Amazon could ban you for some reason. But if you're building new channels ASAP? Start with Amazon - but later create your own site.
SCALE: It's online, and if you pick the right niche, you'd probably be able to move enough units to set you for life...
TIME: It'd be more detached from my time, compared to the previous alternative.
Find a product that's decent and has some barrier to entry...
Let's say kettlebells.
Then find out what could be improved. Better grip? More ergonomic shape? Maybe throw a free video guide to kettlebell training in the package?
***
I mean... all the information about Amazon selling on this forum, WITH a new, fresh market... Isn't that a killer combo?
Pros:
- It could be a way to get into e-commerce without spending too much on FB or Google ads (?) and setting up your own webshop and payment methods
- Sure, you don't want it to be an "Amazon business", but it could be a good first channel if you want to get some traction and cash flow at the start.
- If you come early, wouldn't it be easier to stand out?
- It's probably the place where most people will shop in a few years
- It seems easier to automate. Or is it?
- There's a higher barrier to entry. You need more money upfront. You'll need to source a product. Import it. Store it. Sell it. Send it.
- There's tons of info about it on this forum
- I know some copywriting which is beneficial
- There's a higher barrier to entry.
Need a pile of cash. I don't know how much, but I probably don't have enough right now... Hustling my a$$ off by freelancing and selling old stuff ATM. Don't know if there'll be enough anytime soon, though.
NEED: Well, if you create a good product that fills an unfilled need.

ENTRY: Pretty high, and it changes depending on what niche you're selecting
CONTROL: You'd have one channel, and Amazon could ban you for some reason. But if you're building new channels ASAP? Start with Amazon - but later create your own site.
SCALE: It's online, and if you pick the right niche, you'd probably be able to move enough units to set you for life...
TIME: It'd be more detached from my time, compared to the previous alternative.
I'm sorry if it's just brain shit... been a long day. Tried to clean it all up.
But anyway, if you could go back to the time Amazon launched in your country, what road would you take? What would you learn? Is this a good opportunity?
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