Amazon's launching in Sweden - upcoming opportunities?

[jon.M]

Everything's pointing to that Amazon will launch in Swedish market (my home country) anytime between New Year's Eve and summer 2018.

When I read this, my mind started spinning. This is a great opportunity, right?

Here are two thoughts about what I could do in this situation. I'd love to hear your opinions:

1. Specialize in copywriting for Amazon sellers (Sell shovels)

Spoiler

I'm freelancing as a copywriter and have noticed that some people request help with their Amazon listings to make it more persuading and keyword optimized.

Selling products to Swedes would require Swedish copy. Hence, it's not as easy to find the right copywriter through an international freelance site. And the competition would be quite low (my guess) for a copywriter in that field.

So what about establishing a personal brand as the Amazon copywriter in my country?

I've got practically no knowledge of selling on the platform right now:

• What do sellers in general care about most in their listings? The copy itself or optimizing it for keywords etc.?
• Are they doing it themselves?
  
• Do they hire someone in-house or a freelancer/agency?

Pros I can think of:

• In time, more and more people will probably start selling in Sweden. Don't they want high-converting sales copy?
• I'm already a copywriter with some skill and a portfolio. And there's time to get more niche experience with Amazon listings before the launch.

Cons:

• It's freelancing and you're trading time for money. I can take that for some time, no problem, but it is a con. You could transition it into some kind of agency later, though?
• Is there a big enough need for outsourcing copywriting in this area? I'm not sure.
• Will sellers be willing to pay enough? Will enough sellers be willing to pay? Sweden's a pretty small market.

CENTS ANALYSIS

NEED: Yes, some. Don't know exactly how big or small though.
ENTRY: Anyone can write and people can easily call themselves copywriters. Don't think it's hard to stand out from them though. At least if you're decent at selling yourself...
CONTROL: Pretty good control, I could find clients through a lot of channels.
SCALE: It's online, but focuses on Swedish sellers. How many of them are there?
TIME: I'd be trading time for money. Could scale by hiring others later down the road.

2. Sell on the platform (Dig for gold)

Spoiler

What about selling products yourself? I imagine the competition will be somewhat less competitive the beginning, so why not grab the soda while it's still cool?

Find a product that's decent and has some barrier to entry...

Let's say kettlebells.

Then find out what could be improved. Better grip? More ergonomic shape? Maybe throw a free video guide to kettlebell training in the package?

***

I mean... all the information about Amazon selling on this forum, WITH a new, fresh market... Isn't that a killer combo?

Pros:

• It could be a way to get into e-commerce without spending too much on FB or Google ads (?) and setting up your own webshop and payment methods
• Sure, you don't want it to be an "Amazon business", but it could be a good first channel if you want to get some traction and cash flow at the start.
• If you come early, wouldn't it be easier to stand out?
• It's probably the place where most people will shop in a few years
• It seems easier to automate. Or is it?
• There's a higher barrier to entry. You need more money upfront. You'll need to source a product. Import it. Store it. Sell it. Send it.
  
• There's tons of info about it on this forum
• I know some copywriting which is beneficial

Cons:

• There's a higher barrier to entry. Need a pile of cash. I don't know how much, but I probably don't have enough right now... Hustling my a$$ off by freelancing and selling old stuff ATM. Don't know if there'll be enough anytime soon, though.

CENTS ANALYSIS

NEED: Well, if you create a good product that fills an unfilled need.
ENTRY: Pretty high, and it changes depending on what niche you're selecting
CONTROL: You'd have one channel, and Amazon could ban you for some reason. But if you're building new channels ASAP? Start with Amazon - but later create your own site.
SCALE: It's online, and if you pick the right niche, you'd probably be able to move enough units to set you for life...
TIME: It'd be more detached from my time, compared to the previous alternative.

I'm sorry if it's just brain shit... been a long day. Tried to clean it all up.

But anyway, if you could go back to the time Amazon launched in your country, what road would you take? What would you learn? Is this a good opportunity?

 

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[racyred09]

Iwiszvjoph't quopvoph vu vjev Enebup xomm meapdj op Txifotj nesliv (nz juni duapvsz) epzvoni civxiip Pix Zies't Iwi epf tannis 2018.

Xjip O sief vjot, nz nopf tvesvif tqoppoph. Vjot ot e hsiev uqqusvapovz, sohjv?

Jisi esi vxu vjuahjvt ecuav xjev O duamf fu op vjot tovaevoup. O'f muwi vu jies zuas uqopoupt:

1. Tqidoemobi op duqzxsovoph gus Enebup timmist (Timm tjuwimt)

Spoiler

O'n gsiimepdoph et e duqzxsovis epf jewi puvodif vjev tuni qiuqmi siraitv jimq xovj vjios Enebup motvopht vu neli ov nusi qistaefoph epf lizxusf uqvonobif.

Timmoph qsufadvt vu Txifit xuamf siraosi Txifotj duqz. Jipdi, ov't puv et ietz vu gopf vji sohjv duqzxsovis vjsuahj ep opvispevoupem gsiimepdi tovi. Epf vji dunqivovoup xuamf ci raovi mux (nz haitt) gus e duqzxsovis op vjev goimf.

Tu xjev ecuav itvecmotjoph e qistupem csepf et vji Enebup duqzxsovis op nz duapvsz?

O'wi huv qsedvodemmz pu lpuxmifhi ug timmoph up vji qmevgusn sohjv pux:

• Xjev fu timmist op hipisem desi ecuav nutv op vjios motvopht? Vji duqz ovtimg us uqvonoboph ov gus lizxusft ivd.?
• Esi vjiz fuoph ov vjintimwit?
  
• Fu vjiz josi tuniupi op-juati us e gsiimepdis/ehipdz?

Qsut O dep vjopl ug:

• Op voni, nusi epf nusi qiuqmi xomm qsucecmz tvesv timmoph op Txifip. Fup'v vjiz xepv johj-dupwisvoph temit duqz?
• O'n emsiefz e duqzxsovis xovj tuni tlomm epf e qusvgumou. Epf vjisi't voni vu hiv nusi podji iyqisoipdi xovj Enebup motvopht cigusi vji meapdj.

Dupt:

• Ov't gsiimepdoph epf zua'si vsefoph voni gus nupiz. O dep veli vjev gus tuni voni, pu qsucmin, cav ov ot e dup. Zua duamf vseptovoup ov opvu tuni lopf ug ehipdz mevis, vjuahj?
• Ot vjisi e coh ipuahj piif gus uavtuasdoph duqzxsovoph op vjot esie? O'n puv tasi.
• Xomm timmist ci xommoph vu qez ipuahj? Xomm ipuahj timmist ci xommoph vu qez? Txifip't e qsivvz tnemm nesliv.

DIPVT EPEMZTOT

PIIF: Zit, tuni. Fup'v lpux iyedvmz jux coh us tnemm vjuahj.
IPVSZ: Epzupi dep xsovi epf qiuqmi dep ietomz demm vjintimwit duqzxsovist. Fup'v vjopl ov't jesf vu tvepf uav gsun vjin vjuahj. Ev mietv og zua'si fidipv ev timmoph zuastimg...
DUPVSUM: Qsivvz huuf dupvsum, O duamf gopf dmoipvt vjsuahj e muv ug djeppimt.
TDEMI: Ov't upmopi, cav gudatit up Txifotj timmist. Jux nepz ug vjin esi vjisi?
VONI: O'f ci vsefoph voni gus nupiz. Duamf tdemi cz josoph uvjist mevis fuxp vji suef.

2. Timm up vji qmevgusn (Foh gus humf)

Spoiler

Xjev ecuav timmoph qsufadvt zuastimg? O onehopi vji dunqivovoup xomm ci tunixjev mitt dunqivovowi vji cihoppoph, tu xjz puv hsec vji tufe xjomi ov't tvomm duum?

Gopf e qsufadv vjev't fidipv epf jet tuni cessois vu ipvsz...

Miv't tez livvmicimmt.

Vjip gopf uav xjev duamf ci onqsuwif. Civvis hsoq? Nusi ishupunod tjeqi? Nezci vjsux e gsii wofiu haofi vu livvmicimm vseopoph op vji qedlehi?

***

O niep... emm vji opgusnevoup ecuav Enebup timmoph up vjot gusan, XOVJ e pix, gsitj nesliv... Otp'v vjev e lommis duncu?

Qsut:

• Ov duamf ci e xez vu hiv opvu i-dunnisdi xovjuav tqipfoph vuu nadj up GC us Huuhmi eft (?) epf tivvoph aq zuas uxp xictjuq epf qeznipv nivjuft
• Tasi, zua fup'v xepv ov vu ci ep "Enebup catopitt", cav ov duamf ci e huuf gostv djeppim og zua xepv vu hiv tuni vsedvoup epf detj gmux ev vji tvesv.
• Og zua duni iesmz, xuamfp'v ov ci ietois vu tvepf uav?
• Ov't qsucecmz vji qmedi xjisi nutv qiuqmi xomm tjuq op e gix ziest
• Ov tiint ietois vu eavunevi. Us ot ov?
• Vjisi't e johjis cessois vu ipvsz. Zua piif nusi nupiz aqgsupv. Zua'mm piif vu tuasdi e qsufadv. Onqusv ov. Tvusi ov. Timm ov. Tipf ov.
  
• Vjisi't vupt ug opgu ecuav ov up vjot gusan
• O lpux tuni duqzxsovoph xjodj ot cipigodoem

Dupt:

• Vjisi't e johjis cessois vu ipvsz. Piif e qomi ug detj. O fup'v lpux jux nadj, cav O qsucecmz fup'v jewi ipuahj sohjv pux... Jatvmoph nz ett ugg cz gsiimepdoph epf timmoph umf tvagg EVN. Fup'v lpux og vjisi'mm ci ipuahj epzvoni tuup, vjuahj.

DIPVT EPEMZTOT

PIIF: Ximm, og zua dsievi e huuf qsufadv vjev gommt ep apgommif piif.
IPVSZ: Qsivvz johj, epf ov djephit fiqipfoph up xjev podji zua'si timidvoph
DUPVSUM: Zua'f jewi upi djeppim, epf Enebup duamf cep zua gus tuni sietup. Cav og zua'si caomfoph pix djeppimt ETEQ? Tvesv xovj Enebup - cav mevis dsievi zuas uxp tovi.
TDEMI: Ov't upmopi, epf og zua qodl vji sohjv podji, zua'f qsucecmz ci ecmi vu nuwi ipuahj apovt vu tiv zua gus mogi...
VONI: Ov'f ci nusi fivedjif gsun nz voni, dunqesif vu vji qsiwouat emvispevowi.

O'n tussz og ov't katv cseop tjov... ciip e muph fez. Vsoif vu dmiep ov emm aq.

Cav epzxez, og zua duamf hu cedl vu vji voni Enebup meapdjif op zuas duapvsz, xjev suef xuamf zua veli? Xjev xuamf zua miesp? Ot vjot e huuf uqqusvapovz?

O jewi vu xupfis ecuav duqzxsovoph og timmist op uvjis duapvsoit xuamfp'v katv josi e Txifotj-tqieloph vseptmevus gus djieq up Gowiss og mephaehi ot vji upmz qsucmin? Vji vjoph ecuav Enebup Iasuqi (apmitt Txifip ot tiqesevi gus tuni sietup) ot vjev timmist tipf vjios opwipvusz vu upi fotvsocavoup dipvis epf dep vjip timm vu iwisz duapvsz tu e muv ug vji timmist xomm puv ci Txifotj vjev timm vu Txifip. Xomm nepz ug vjin xepv vu uqvonobi vjios motvoph gus Txifip xjip zua'wi huv emnutv 10y vji nesliv op Hisnepz gus iyenqmi? Xju lpuxt. Nz haitt ot vji vuq timmist op uvjis duapvsoit nohjv. Ov tiint moli zua'wi emsiefz huv vji iyqisoipdi, tu vjot duamf ci e hsiev xez vu tvesv epf og ov fuitp'v xusl uav, zua'wi tvomm huv qmipvz ug voni vu vsz cioph e timmis.

Vjev cioph teof...nz jatcepf ot gsun Gsepdi tu xi fidofif vu timm up Enebup Gsepdi cideati xi puvodif vjev NUTV ug vji motvopht jef vji hseqjodt op Iphmotj us Hisnep, fofp'v eptxis vjios Gsipdj raitvoupt, ivd. qsucecmz cideati vjiz fofp'v tqiel Gsipdj dungusvecmz ipuahj. O vjopl zua xuamf cipigov gsun cioph upi ug vji gostv timmist op Txifip. O lpux vjot xetp'v vissocmz jimqgam...ov't e jesf fidotoup vu neli epf O fup'v vjopl iovjis ot e cef ofie.