I suggest that as part of your move to scale the business you should give consideration to branding. Does he have his own brand? Does he label the products or sell them on with the manufacturer's brand and labeling attached? If they are customized that is a good opportunity to give them his own brand.
If you want the business to grow you must impart a more professional look. From what you say that appears to be lacking. A first step in this process could be to design a logo, maybe after choosing a new brand name, and from then on maintaining consistency in presentation. That means things such as logo style, fonts, and colors should be consistent throughout. This would include labeling, website, and yes, even invoices.
These steps can aid brand recognition that can help word of mouth advertising. You would need to start by educating existing customers to recognize the new branding, but be careful how you get that message across to them. They must not get the impression that the business is changing in any way other than an updating of the appearance.
If you check out the website for my new branding and labeling book using the link below it might give you some ideas.
Walter
If you want the business to grow you must impart a more professional look. From what you say that appears to be lacking. A first step in this process could be to design a logo, maybe after choosing a new brand name, and from then on maintaining consistency in presentation. That means things such as logo style, fonts, and colors should be consistent throughout. This would include labeling, website, and yes, even invoices.
These steps can aid brand recognition that can help word of mouth advertising. You would need to start by educating existing customers to recognize the new branding, but be careful how you get that message across to them. They must not get the impression that the business is changing in any way other than an updating of the appearance.
If you check out the website for my new branding and labeling book using the link below it might give you some ideas.
Walter