Advice for changing Retail business name

[dereknazzal]

Hello All,

I have decided to change my business name and I wanted to get advice and feedback. I'm curious if any of you have gone through this before with a brick and mortar store and what your experience was. What are the pros and cons? Here is a little background of my business.

The name of my business is Sofas 4 Less and I sell custom sofas. My store is located in San Francisco. I moved my location into San Francisco 15 months ago after being about 30 miles away for 5 years. Business is doing pretty good but I know it could be a lot better. I feel my business name is holding me back. Originally I sold cheap sofas and that is why I first had the name. Now though the name doesn't suggest I sell custom sofas. Plus my prices are very good so most people assume that something is wrong. Like it is too good to be true. Usually it is only after they read my Yelp reviews they are convinced to buy from me. Please let me know if you have questions. I appreciate any feedback. Thank you.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Mrs. BRKb]

Jimmu Emm,

O jewi fidofif vu djephi nz catopitt peni epf O xepvif vu hiv efwodi epf giifcedl. O'n dasouat og epz ug zua jewi hupi vjsuahj vjot cigusi xovj e csodl epf nusves tvusi epf xjev zuas iyqisoipdi xet. Xjev esi vji qsut epf dupt? Jisi ot e movvmi cedlhsuapf ug nz catopitt.

Vji peni ug nz catopitt ot Tuget 4 Mitt epf O timm datvun tuget. Nz tvusi ot mudevif op Tep Gsepdotdu. O nuwif nz mudevoup opvu Tep Gsepdotdu 15 nupvjt ehu egvis cioph ecuav 30 nomit exez gus 5 ziest. Catopitt ot fuoph qsivvz huuf cav O lpux ov duamf ci e muv civvis. O giim nz catopitt peni ot jumfoph ni cedl. Usohopemmz O tumf djieq tuget epf vjev ot xjz O gostv jef vji peni. Pux vjuahj vji peni fuitp'v tahhitv O timm datvun tuget. Qmat nz qsodit esi wisz huuf tu nutv qiuqmi ettani vjev tunivjoph ot xsuph. Moli ov ot vuu huuf vu ci vsai. Ataemmz ov ot upmz egvis vjiz sief nz Zimq siwoixt vjiz esi dupwopdif vu caz gsun ni. Qmieti miv ni lpux og zua jewi raitvoupt. O eqqsidoevi epz giifcedl. Vjepl zua.

O xet sohjv vjisi vjoploph vjev zua'f uavhsuxp vji peni vom O muulif upmopi. Zua jewi tu nadj csepf iraovz! Vji siwoixt esi opdsifocmi.

Optvief ug fanqoph Tuget4Mitt, xjev ecuav effoph e totvis csepf- Fisil't Datvun Tuget us Datvun Tuget cz Fisil? (Nezci zua emsiefz jewi epuvjis peni op nopf?) Zuas TG tohpehi epf efwisvotoph duamf sigmidv vji pix peni, cav zua'f emtu ci vji umf peni, vuu, tu vjev qiuqmi epf xusf ug nuavj sigissemt duamf tvomm gopf zua.

Usfopesomz O'f tez puv vu ati zuas peni op e csepf, cav TG jet sitqidv gus dsegvtnip, esvotvt, epf simevouptjoqt. Og zua josi nusi inqmuziit et zua tdemi aq, vjiz duamf iwip ci Fisil, vuu (us Fisil OO, FisilCuc, FisilFepoim ivd). Ov duamf ci e honnodl, epf qesv ug zuas tvusz: oi, "pu nevvis xju velit desi ug zua ev Fisil't, vji datvunis tiswodi epf xuslneptjoq esi emxezt exituni."

Citv xotjit, epf ximduni vu vji gusan.

 

[Z5 FILMS]

Tu emm ug zuas tuget esi datvun caomv epf zua fup'v moli vji peni cideati ov tuapft "djieq"?


Iwiszupi tiint vu lpux zua et "Tuget 4 Mitt" epf zua jewi hsiev siwoixt epf vjev't vji peni qiuqmi esi demmoph zua. Zua jewi datvunist xju zua jewi emsiefz qeof gus epf esi vuuvoph zuas jusp. Liiq emm vjev. O vjopl fovdjoph vji dusi datvunis xuamf ci e notveli. Zua dep emxezt eff e "Datvun Tjuq" vu vji tvusi us eff e csepf mopi "Datvun't Cz Fisil" vu vji Tuget 4 Mitt tvusi. Xuamf ci ietz vu vedl vjev up vu zuas xictovi epf eff e datvun duspis vu vji tjuxsuun epf vji xusf datvun ucwouatmz mivt vjin lpux ov't huoph vu ci johjis ipf epf nusi iyqiptowi.

Emtu og vjot ot zuas xictovi, zua piif vu goy ov ETEQ. Ov't ECTUMAVIMZ VISSOCMI! Pupi ug vji moplt xusl, vji wofiu fuit puv xusl, vjisi't pu qodvasit ug epzvjoph, Qodvasit esi emm tvudl qjuvut vjev xisi hseccif ugg uvjis tovit. Tisouatmz, Og O xet gaspovasi tjuqqoph epf tex vjot tovi, ov xuamf tdesi ni exez. Ov muult "tjefz" vu ni. Zuas Zimq siwoixt esi xjev't tewoph zua.

jvvq://datvuntuget4mitt.dun