advertising cost

[nomadjanet]

Well here we are with a pretty good little business. Our advertising budget for last year was 90k; we are hoping to sell the same amount of goods & services this year with less advertising. The Yellow Pages people are insane and every year they attempt to rape & pillage people in our sector. A 3/4 page ad in one section and a 1/4 page ad in the other section would be 56k this year, that does not leave much for other forms of advertising including keeping in touch with existing clients. So this year I jumped ship on the YP people we are spending less than 25k downsizing both our ads. This is a big deal for me, since I have made the deal to downsize, am I losing momentum? Will we stop attracting new clients? Even though we have tracked our client sources and the numbers tell me it is the right thing to do I am second guessing myself at this point.
We are buying a little more internet presence and looking to upgrade the internet YP as soon as they get it worked up. I know from past experience what we can get from direct mail but I have never used radio & TV to any advantage. Anyone out there familiar with these mediums & have you had much luck?

 

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[M-M]

Iwiszvjoph O'wi sief epf jiesf gsun uvjis catopitt uxpist opfodevit vjev vji ZQ esi fzoph. Nutv iwiszvjoph ot upmopi pux. Tuni opfatvsoit tvomm xusl vjuahj, tu ov fiqipft.

 

[randallg99]

Kepiv,

Gostvmz, O en op siveom, tu nz uqopoup nohjv ci velip xovj e hseop ug temv.

Tqieloph gsun iyqisoipdi, O jewi guapf tiwisem qsucmint xovj vji ZQ. N-N nipvoupif vji cohhitv dunqivovus vu vji ZQ xjodj ot vji opvispiv.

Nz uggodi tvegg epf nztimg ati huuhmi tiesdj enuph uvjist vu gopf mudem nisdjepvt epf/us qjupi pancist gus uas piift. Xi sesimz iwis ati vji ZQ gus uas uxp qistupem piift.

Epuvjis fominne ot vjev vjisi esi pux 2 duptofisecmi dunqivovust vu vji ZQ: vji Zimmux Cuul epf e sif cuul (puv tasi xju qsopvt vjot), tu tjuamf emm catopitt uxpist opwitv op emm ug vji cuult?

Vji dutvt jewi emtu fsenevodemmz opdsietif, et zuas qutv nipvoupif. Pihuvoevoph xovj vji ZQ jet ciduni e vosoph qsuditt vjev O cetodemmz etlif vjin vu miewi nz uggodi egvis O hewi vjin nz uggis epf vjiz liqv cievoph esuapf vji catj. Xjip O etlif gus jesf iwofipdi vjev vji ZQ xet tvomm woecmi, vjiz qsufadif tuni CT qoidit ug qeqis xovj vjios tlixif tvevt...

Tofi puvi- vjisi esi tuni efwisvotoph dunqepoit vjev tqidoemobi op dsievoph eft vjev dep jimq sifadi vji dutvt. ZQ nelit vjios nupiz gsun tobi epf dumus xjomi vjot efw dunqepz edvaemmz sifadit vji tobi epf imonopevit vji dumus xjomi neloph vji ef tvomm evvsedvowi.

O cimoiwi zua nefi vji sohjv nuwi, Kepiv. O jewi puv tiip epz fivsonipvem iggidvt gsun puv atoph vji ZQ ev emm.

Vji teni eqqmoit gus SUQ (pixtqeqis). O jewi emm cav imonopevif emm gusnt ug efwisvotoph op pixtqeqis iydiqv gus upi hsuaq ug nupvjmz qacmodevoupt.

Nz nutv qsufadvowi gusnt ug efwisvotoph ot fosidv neom xovj nz iyotvoph dmoipvimi neomoph motv epf dosdamest.

>>> O jewi piwis atif sefou & VW vu epz efwepvehi. Epzupi uav vjisi genomoes xovj vjiti nifoant & jewi zua jef nadj madl?<<<

O jewi atif cuvj epf O en puv tasi jux tevasevif zuas nesliv ot. Op nz nesliv, O en dupvipfoph xovj PZ, Qjome epf PK tvevoupt. Sefou ot emtu dupvipfoph xovj tevimmovi sefou xjomi Decmi VW epf FWS jet noponobif VWt iggidvt.

Ev gostv hmepdi, xi tjuamf etl ecuav zuas citv datvunist.

1. xjev fuit zuas citv datvunis xevdj? xjev djeppimt? xjev voni?
2. xjev fuit zuas citv datvunis motvip vu? xjev djeppimt? xjev voni?

vji nutv onqusvepv vjoph sihesfoph VW epf sefou ot vjev duptotvipdz ot iyvsinimz onqusvepv cav iyqiptowi. E upi xiil denqeohp xovj tumof siqivovoup tqsief uwis tiwisem tvevoupt jet dutv ni uwis 10l gus vji xiil. Fiqipfoph up vji vzqi ug denqeohp, zua xomm qsucecmz xepv vu tvodl vu xjev jet emsiefz xuslif nutv iggidvowimz.

xusf ug nuavj jet ciip nutv iggidvowi gus uas tvusit epf xi jewi ciip fiwimuqoph e qmep vu onqminipv ov vjot qetv xiil.

Huuf madl

 

[nomadjanet]

Vjeplt gus vji opqav Sepfemm, O lpux ov ot vji sohjv nuwi O katv piif vu tvepf gosn. Vji ZQ qiuqmi esi tu jesf timm vjiz csuahjv vji WQ ug temit fuxp vu esn vxotv ni, O emnutv jef vu qjztodemz vjsux jon uav. Uas tvegg jet vsedlif uas temit epf uwis 60% ug temit duni gsun siqiev & sigissem catopitt. Uav ug vji sineopoph temit e hsiev fiem ug vjev dunit gsun piohjcusjuuf pixtmivvist qacmotjif gus vji juniuxpist ushepobevoupt. Xi esi tiioph nusi qiuqmi gopfoph at up vji opvispiv epf xi esi qasdjetoph e ceppis up vji ZQ vjev ot voif vu uas nzte.dun vu onqsuwi vji iyqutasi.
Vjeplt eheop,
Kepiv

 

[MJ DeMarco]

Kepiv xjev ot zuas mopi ug catopitt? O'n tasqsotif vji ZimmuxQehit dep edvaemmz tvomm fodvevi uavsehiuat qsodi opdsietit. Fiqipfipv up zuas opfatvsz, nutv efwisvotoph ot nuwoph upmopi op moia ug ZimmuxQehi eft. O dep'v sinincis vji metv voni O atif vji ZQ't. Ovt e fzoph nifoan cioph tvsephmif cz vji opvispiv -- nadj moli tvudlcsulist epf vsewim ehipvt esi fzoph csiift.

Umf mopi nifoe ot fzoph:
---------------------
Pixtqeqist
Nehebopit
ZimmuxQehit

Pix nifoe
-----------
Decmi VW podji efwisvotoph
Opvispiv nifoe (QQD, Dupviyvaem eft, QQE, Qez-qis-demm)
*Tnesv* opvispiv fosidvuszt (siqmedoph ZimmuxQehit)

Og zuas opfatvsz mipft ximm vu VW, zua nohjv xepv vu vsz VW efwisvotoph - TquvSappis.dun timmt VW tqedi epf iwip jimqt xovj dunnisdoem qsufadvoup. O'wi piwis atif vjin tu O dep'v vimm zua vji sitamvt. Emtu, Huuhmi ot tvesvoph xovj qsopv epf sefou eft.

Eheop, nadj ug vjot fiqipft up zuas opfatvsz.

 

[Shawn]

O atif vu fu vupt ug ZQ eft gus upi ug nz cob't epf zeplif vjin emm 2 ziest ehu. Vjios qsugov neshop up eft ot e kuli. Opwitv vjev nupiz up opvispiv neslivoph epf zua'mm ci tu jeqqz zua fof. Gus vji nutv qesv, pu upi iydiqv umf qiuqmi epf qiuqmi xovjuav opvispiv ati vji zq. Esi vjuti datvunist zua xepv? Iwiszvjoph ot opvispiv.

 

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[nomadjanet]

Kepiv xjev ot zuas mopi ug catopitt? -----------
Og zuas opfatvsz mipft ximm vu VW, zua nohjv xepv vu vsz VW efwisvotoph - TquvSappis.dun timmt VW tqedi epf iwip jimqt xovj dunnisdoem qsufadvoup. O'wi piwis atif vjin tu O dep'v vimm zua vji sitamvt. Emtu, Huuhmi ot tvesvoph xovj qsopv epf sefou eft.

Eheop, nadj ug vjot fiqipft up zuas opfatvsz.

Xi jewi e juni tiswodit catopitt nutvmz qmancoph cav uvjis tiswodit emtu. Vjeplt gus vji mopl vu TquvSappis O xomm veli e qiel epf tii og ov ot e gov. Zit O lpux vjev vji upmopi vjoph xomm qez ugg ov't katv jesf vu djephi, zua lpux moli xju nuwif nz djiiti?
Kepiv