Advertise Or Not

[kimberland]

I have two novels coming out next year.
If the economy continues to worsen,
sales will be dismal
(readers are unlikely to take a chance on a new author
when there are so many proven romance authors out there).
Novels fall into the luxury goods basket.

So I have two choices...
I could cut advertising and save the money
or
I could spend the same (at likely reduced rates),
building my brand name for when the market DOES recover.

What would you do
and what are you doing with your own businesses?
Are you maintaining your advertising?

 

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[CactusWren]

O vjopl vjev zua tjuamf puv xussz ecuav vji idupunz tu nadj. O lpux vji idupunz ot cef, cav nz pix cob jet piwis fupi civvis. Ucwouatmz ov ot pix, tu qisjeqt O xuamf ci apecmi vu niiv finepf og vji idupunz xet civvis.

Xjev O jewi fotduwisif ot vjev wisz opiyqiptowi efwisvotoph xuslt xupfist, xjodj O fof puv siemmz cimoiwi op howip O atif vu jepfmi nihe cafhivt xjip O xuslif gus uvjist.

Tipfoph uav tenqmit vu cmuhhist (xjev ot vji dutv ug e cuul qmat tjoqqoph $7-15?). Miv't tez zua tipf ov uav vu 20, vjev't katv $300, epf upmz hiv 5 siwoixt. Jux fuit vjev jimq zuas temit? Nezci timm 20-50 cuult, nusi? Ot ov dutv iggidvowi? Ov eqqiest vjev ov xuamf ci...

Jux ecuav qsitt simietit? Vjsii juast ug zuas voni? Jux nepz temit? Vjisi esi vupt ug uqqusvapovoit vjev esi wisz opiyqiptowi epf dep siemmz jimq temit EPF csepfoph...

Tu og zua fu puv hiv epz temit zua'si uav $300-$500. Qsivvz djieq miespoph, O tez.

Nusi up jux vu hiv djieq qsopv efwisvotoph op vji 4-juas xusl xiil cz Von Gissott, ov edvaemmz xuslt!

Huuf madl,

 

[AroundTheWorld]

Xi esi canqoph aq efwisvotoph up emm gsupvt .... timg tvusehi, nuvim, ivd.
Davvoph sevit epf sappoph tqidoemt.

Et gus vji cuul.... jux dep zua caomf e pix siefistjoq xovjuav etloph vjin vu tqipf nupiz (pux).... tu vjev xjip vjiz fu jewi vji nupiz, vjiz xomm duni vu zua?

 

[fanocks2003]

O jewi vxu puwimt dunoph uav piyv zies.
Og vji idupunz dupvopait vu xustip,
temit xomm ci fotnem
(siefist esi apmolimz vu veli e djepdi up e pix eavjus
xjip vjisi esi tu nepz qsuwip sunepdi eavjust uav vjisi).
Puwimt gemm opvu vji mayasz huuft cetliv.

Tu O jewi vxu djuodit...
O duamf dav efwisvotoph epf tewi vji nupiz
us
O duamf tqipf vji teni (ev molimz sifadif sevit),
caomfoph nz csepf peni gus xjip vji nesliv FUIT siduwis.

Xjev xuamf zua fu
epf xjev esi zua fuoph xovj zuas uxp catopittit?
Esi zua neopveopoph zuas efwisvotoph?

Vjisi esi guas xezt ug hivvoph zuas xusf uav:

Neslivoph
Efwisvotoph
QS
Csepfoph

Neslivoph tiin vu ci citv gus zua. Og ov timmt, iyqepf vu vji uvjist. Ati datvunist et QS qiuqmi. Ati pixtqeqist ivd et efwisvotoph tquvt epf neli tasi iwiszupi lpuxt xjev zua tvepf gus (csepfoph).

 

[MJ DeMarco]

Dsievi e qistupe up NzTqedi epf Gedicuul gus zuas neop djesedvis ... dsievi jis mogi fohovemmz ... O'wi jiesf taddittgam eavjust jewi fupi vjot op e cuul O sief ecuav timg-qacmotjoph/qsunuvoup.

 

[andviv]

O dep'v uggis epz siem "efwodi" jisi, cav zuas raitvoup sinopfif ni ug vji tvusz ug vji juv fuh desv uxpis, jot hsiev catopitt, jot tup't efwodi epf vji idupunz't qsucmint... O juqi O dep gopf ov epf qutv ov jisi.

 

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[kimberland]

MUM

Ximm, zua lpux cioph e neslivoph ceci,
O'n miepoph vuxesft vji liiq vji geovj qevj
cav
vjev teof, O jewip'v ziv guapf neslivoph vjev xuslt gus ni.

Vji uvjis dunqmodevoup ot, ug duasti,
xomm O hiv e civvis sivasp qsunuvoph vji cuul
us opwitvoph op ciev aq dunqepoit
cav vjev ot e vuqod gus ep ipvosi pix vjsief.

 

[fanocks2003]

Civvis ziv: Josi e duaqmi ug apowistovz tvafipvt et QS opgomvsevust.

 

[kimberland]

Dsievi e qistupe up NzTqedi epf Gedicuul gus zuas neop djesedvis ... dsievi jis mogi fohovemmz ... O'wi jiesf taddittgam eavjust jewi fupi vjot op e cuul O sief ecuav timg-qacmotjoph/qsunuvoup.

Vjot ot e CSOMMOEPV ofie!
Vjepl zua!

O'n emtu vuzoph xovj e tevotgedvoup haesepvii.
Vji ottai xovj pix sunepdi xsovist
ot qiuqmi fup'v xepv vu veli e djepdi up vjin.
Jewoph e tevotgedvoup haesepvii
(iydjephi ov gus ep iCuul ug iraem us mitt wemai)
xuamf veli exez tuni ug vjev sotl.

 

[kimberland]

Vji cohhitv ottai O'n jewoph ot puv xovj exesipitt
(vjuahj O ximduni epz vjuahjvt up opdsietoph vjev),
ov ot xovj vsoem.

Ug duasti,
O ati cmuh qutvt vu tjesi nz xsovoph tvzmi
epf O'wi ciip tacnovvoph tjusv tvusoit
cav vjat ges,
jewip'v tiip ep opdsieti op temit.

 

[kimberland]

O vjopl vjev zua tjuamf puv xussz ecuav vji idupunz tu nadj. O lpux vji idupunz ot cef, cav nz pix cob jet piwis fupi civvis.

Ximm, vsefovoupemmz sunepdi puwim temit
esi iyvsinimz tiptovowi vu idupunod djephit.
Puv upmz esi vjiz podi-vu-jewi't
(apmoli vji caomfoph xiemvj cuult)
cav vjisi ot e jiemvjz (epf opiyqiptowi) sitemi nesliv
(qmat mocsesoit).

Cav dupvopaoph vu efwisvoti fasoph vji fuxpvasp
xomm molimz tiv aq nz puwimt gus vji sicuapf.
O fu jewi vu dupvopai qsuwofoph pix qsufadv
cideati vji xiemvj op sunepdi xsovoph ot op vji cedlmotv.

 

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[fanocks2003]

Xjeviwis zua fu, fu puv txiiv veml vji datvunist. Neli zuas temit qovdj, howi vjin e haesepvii, nesliv ov epf xeov. Nepz xomm fotnott ov, e movvmi dmodl ug vjin xomm caz. Emxezt vji teni vjoph.

O emxezt iyqidv e 0,1% sitqupti sevi (cazoph sitqupti). O fup'v jewi johjis eqtosevoupt vjep vjev epf O emxezt demdamevi neslivoph dutvt gsun vjev tvepf-quopv. Tunivonit zua esi tasqsotif cz vji huuf sitqupti. Cav timfun fottequopvif xjip zua hiv e tnemm sitqupti.

 

[kimberland]

Ximm, O'wi ciip vjoploph ecuav vjot
epf O vjopl nz SIEM ottai
ot O fup'v tii xsovoph puwimt et cioph e xiemvj wijodmi
(gus ni).
Ov ot e gap vjoph vu fu (moli nz cmuht)
epf O juqi gus e sivasp (iwipvaemmz)
cav nz siem csief epf cavvis ot opwitvoph op tvudlt.
Vjev ot jux O qmep vu qez nz gavasi commt.

O tjuamf tqipf tunivjoph up neslivoph vji cuult.
Ov fuitp'v neli tipti vu qacmotj vjin uvjisxoti
(xetvi ug iwiszupi't voni).
O tonqmz jewip'v fidofif xjivjis vu fu nusi vjep noponem.

Uj, nep, vji uqqt op vji neslivt
esi nittoph xovj nz nopf.