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Adapting to this Chaotic Restricting Social Climate

Discussion in 'Advertising, Marketing, Social Media' started by LMRM, Dec 23, 2018.

  1. LMRM
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    LMRM Contributor

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    Hello,

    18 years into the 21st century has led to massive progression towards what most consider is "true" equality, particularly in the area of gender, sex and identity. Now as a business you will not only have to adapt how you market and interact with both customers, and different businesses more carefully but also with your own employees and future ones. This article will help to teach how to best adapt to this new social climate that is not only diverse but also volatile.

    Intro

    Now the changes in recently in the social world are mostly a positive thing but for a business, they are more risks that need to be aware of and work that needs to be put in to stay ethically and even legally sound. Using the correct language in all manner of things, changing advertising in a productive way in conjunction with the social climate, and adapting to this new social climate to your advantage.

    Using the Correct Language

    Changing the way language is used in order to be more inclusive of minorities is very important for a business in every aspect. Pronouns are the biggest concern when it comes to this. When and how to use, he, she, they and them, is dependent on the people/person the said pronoun use concerns. When referring to customers and employees who are transgender, non-binary and other forms of gender, it is always better to ask what they preferred to be called by. This will help avoid complications like offending or making them feel uncomfortable. If your target market is not specifically orientated towards one of the cis-gendered majority then it is wise to replace pronouns in marketing with “they” and “them”. This may seem tedious, but it will benefit you in the long term by avoiding criticisms and appealing to the rising growth of this new social climate. Try to refer to diverse groups as simply people or humans, avoid using phrases such as “guys” and “mankind” as it may come off as offensive to some people. The best way to know which words suite your business’s goals as well as your business environment is by asking both your employees and customers. Sending out online surveys and holding discussions will help quickly and efficiently solve any problems around language use in your business.

    You may not understand the reasoning's of society but as long as you accommodate and listen to them, you and your business will thrive.

    Changing Advertising in a Productive Way in Conjunction with the Social Climate

    The amount of effort that will have to be put in to change advertising to make it non-discriminatory may seem daunting, but there is hidden potential in taking advantage of this new social climate. A lot of the changes will have to depend on what you are advertising. If your advertising a product that is specifically targeted at a single sex, gender, religion, culture or any other specific demographic then you will need to advertise in accordance with that demographic, if you can try to be diverse with race and gender to a point. Never lose sight of who your target market is. However, if your product is set to a multitude of demographics at once, then you will have to be careful with the imagery and language you use to convey your advertising message. Simple measures can be taken such as including different races, genders, cultures and religious people in your adverts to achieve the look and feel of “human unity”. This will help send a positive message to customers, public institutions and other potential partners in the business world. This will also help to avoid mass criticism that is so easy to come by nowadays if you are not with the “times” so to speak. Make sure all your adverts moving forward follow this diverse formula as much as possible. The key is showing diversity in the adverts. As I mentioned earlier with language, it is important to watch your us of pronouns and naming to be as inclusive as possible. One mistake can equal 10 000 criticisms and complaints.

    It is always best to play it safe with how you advertise in terms of making every effort not to offend anyone in any social aspect.

    Adapting to this New Social Climate to your Advantage.

    What a lot of businesses don’t realize is that with the rise of more and more new social minorities coming out is that all this means is more potential customers waiting for a product to come that they will want to buy. Changing your currents products slightly to be more inclusive of everyone is not a bad decision but what would be even more profitable is creating products geared towards each of these specific minorities. One minority to look out for is the non-binary gender group which is a gender that is inclusive of both feminine and masculine aspects without specifically being a man or a woman. An example of what a clothing company could do is to post designs of unisex clothes online that are fusions of aspects from gender specific clothes in a survey to see which designs people would want the most and then produce it. What will happen is that all kinds of people will see and vote on the designs, meaning that all kinds of people will want to purchase the designs even though it is mainly geared towards non-binary people. The best thing to always do when creating a new product is to ask what people want, there is no point in selling a product that no one has any interest in, especially the niche target market you are aiming for.

    There is always potential for profit in change and the rise of different groups of people.

    Outro

    I hope this has helped to give a little insight and guidance into the chaos that is the new world social climate. I wish you all the best in your business endeavors.

    Thank you for your time.
     
  2. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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  3. whiz
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    whiz Silver Contributor Read Millionaire Fastlane Speedway Pass

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    You can please some people - some of the time...

    Companies that try to appeal to everyone end up appealing to no one

    I wouldn't really worry about all this jazz -

    The same shit as always holds true:

    Know who you're marketing to and design your marketing for them.

    I'll let someone else market to the apconsugender crowd

    Something tells me these type of crowds will be really hard to please anyway
     
  4. GoGetter24
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    GoGetter24 Gold Contributor Speedway Pass

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    Yeah F*ck all that off.

    The only businesses that should be worrying about that stuff are those in the mental health industry.

    The best solution to that bullshit is to leave whatever nutbag country is imposing it on you, and move to a business-friendly one. You only get one life, so don't burn it at the altar of other peoples' dumb shit.

    And for telling us what words we should or shouldn't use, OP, I'll be deliberately using those twice as often until I forget this inane vomit you just posted. You leftists think you own our minds and mouths? Lets see you prove it.
     
  5. James Cozens
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    James Cozens Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Two words: "F*** THAT!"

    No offense to you, but the number of people who subscribe to the "there are 67+ genders" crap are a very small, vocal minority.

    It's unfortunate that identity politics are being dragged into the universities & Disney movies, but I have a feeling that common sense will ultimately prevail.

    Plus the people who embrace identity politics are typically the same people with victim mentality. And people with victim mentality typically don't make much money. People without money make shitty customers.
     
  6. LMRM
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    Most European countries and others including USA and Canada follow this mindset of diversity and equality. Canada even imposed a law restricting word use when it comes to gender identity pronouns, An Act to amend the Canadian Human Rights Act and the Criminal Code - Wikipedia. A lot of first world countries are drowned in this mentality, whether or not you think it's a good thing or a bad thing is irrelevant. Whats important is as a business owner, how you can capitalize and ultimately profit off of the social environment your business is in. Staying legal and ethical is your biggest concerns when it comes to social climate.
     
    Last edited: Dec 23, 2018
  7. LMRM
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    Its not about pleasing people or about pleasing everyone. Its about finding an opportunity that hasn't been taken yet and making a profit off of it. Niche target markets have always provided stable profits over the years. It's also about staying legally and ethically sound, laws are changing in ridiculous ways to restrict speech and language use. How you are your business can stay out of these problems and still make profit is the biggest point here.
     
  8. whiz
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    whiz Silver Contributor Read Millionaire Fastlane Speedway Pass

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    Good thing is: we have the choice whether to market to these nutjobs or not.

    I will never make a product aimed at any of these obviously un-pleasable markets

    These people will forever be unsatisfied

    What's important to me is making money within my own boundaries, not other peoples'

    This post doesn't really provide much value here at all - it's nonsense
     
  9. whiz
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    whiz Silver Contributor Read Millionaire Fastlane Speedway Pass

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    If you've ever done anything in business whatsoever, you know how hard people are to please sometimes.

    I have a feeling that NO SANE PERSON would ever want to be answering the customer service calls, emails, and lawsuits from the nutjobs you suggest we "profit off of"

    No thanks

    Let me know how the genderfluid widget market goes
     
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  10. Royce2
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    Royce2 y'all need jesus I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You will not be effective in gender-fluidity and pro nouns and all that bull shiet.

    Because all of those snowflakes also push socialism. Socialism = bad for business.

    They hate you already because you are trying to make more money than they are.

    But if your product is good enough and needed enough, people will hate you but still buy the product regardless. That’s the goal

    Simple as that.
     
  11. LMRM
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    You would be surprised how many of the people from the so called "genderfluid widget market" are your customers at some point or another. Once again, this is about the opportunities that can come from these markets, fashion companies have taken great advantages from pursuing unisex clothing. This is also about avoiding any legal and ethical issues, people have been known to complain about the things that I have mentioned to companies and it does place a risk to your companies reputation. Canada has brought about examples of laws that can impact businesses in the future with the An Act to amend the Canadian Human Rights Act and the Criminal Code - Wikipedia.
     
  12. ManlyMansNegator
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    ManlyMansNegator Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Thats 3.9 million to 22.1 million people.

    As for OP , this wouldn't be a bad idea if you wanted to milk that market or where a large company.For instance selling Hair replacements specifically to transgender people.Recently i saw a woman get mad at Kleenex using man sized tissues specifically because the word man is used.

    Business is war, the best tactic in war is polarization.
     
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  13. Patrickg
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    Patrickg Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    That bad marketing unless your targeting 20 year olds in safe zones after 2016 election, selling coloring books.

    The true question is simple what’s your target audience?

    Your biasis are making it hard for you to understand that what your assertion could also piss off more people than you appease. It’s a losing battle so you need to segment and look at your desired outcome based on your target audience. Not personal biasis from your worldview.
     
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    IMG_3885.GIF
     
  15. MidwestLandlord
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    MidwestLandlord Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I agree with staying legally sound. I will follow laws related to all this as needed (while also reducing my legal exposure as much as possible, like having very few employees and such)

    However, it's the "ethical" part of this I disagree with 100%

    I do NOT, in any way, have the ethical responsibility to protect people's feelings.

    None. Zero. Zilch.

    Additionally, a case can be made that these people are pushing an agenda that has no scientific evidence of being true...which in itself is a huge ethical issue.

    Also, your post is all over the place. You talk about changing pronouns and going after "trans" as a niche (which is fine if that's your business) but you also state that other businesses that aren't niched for that market should adjust their language as well. Which is just about the worst advice I've ever heard. Who in their right mind would adjust their marketing to placate 2% of people at the risk of pissing off the other 98%?

    You also mix race and sexuality in with trans, which is laughable at best.

    On the list of things to worry about in business, this is at the bottom...and I cut the bottom third of the list off.

    It's apparent to me that you have very little actual business experience or you would realize just how unimportant this issue (and these people) actually are in the grand scheme of things. They don't matter.
     
  16. LMRM
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    I see your point.
    Thank you for your criticism, I will keep it in mind whenever I write future articles on similar topics.
     

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