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Ad revenue questions? What is the reality?

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Salinger

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As I'm developing my website, some questions I am still wrestling with are:
How much money can a site with modest traffic actually bring in from advertising revenue?

How much traffic do you need in order to generate a reasonable income from ads alone?

I'm currently leaning toward a mostly subscription-based model, with ad revenue secondary. If instead I make the content free, could the additional traffic (and corresponding ad revenue) make up for the foregone subscription revenue?
I tend to think not, but maybe someone can shed some light on the numbers needed. How much more traffic/ad clicks would I need to offset say, $19/month?
 
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Vxu coh wesoecmit -- podji epf duapvsz ug usohop.

Xjev zua esi etloph sohjv pux ot et hipisemobif et etloph dep O neli nupiz timmoph tvagg? Coh foggisipdi civxiip timmoph dest vu Enisodept epf eqqmit vu Osepoept.

Nufisevi wemai podji xovj AT vseggod, $19 e nupvj ot ietz. Tez zua esi hiv $1 DQN (wisz mux gus e podji dupvipv tovi), zua'f piif ecuav 612 qehiwoixt e fez.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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