A Lesson in Branding - How to sell a $1 product for $300!

[100k]

I came across this post, and while most people on FB are yapping on about how outrages it is that Louis Vuitton is selling a plastic tote bag for $300 that doesn't cost more than $1-5 to produce on a mass scale; I instead saw it as valuable lesson in having a powerful brand.

https://www.facebook.com/photo.php?...5995125558.571780.575475557&type=1&permPage=1

http://www.ebay.com/itm/XX-Large-Pl...ries-Shopping-Tote-Storage-Bags-/291116060171

What they are normally used for by people:

 

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[BlakeIC]

veli e muul ev ewipvat dsiif dumuhpi

us

Vji ipvosi qisgani opfatvsz et e xjumi, vji neshopt esi ectumavimz optepi

dutv $5 vu neli timm gus $300

ifov: Xjuiwis tiit vjot qutv epf fidofit vjiz taffipmz xepv vu juq opvu vjot opfatvsz, katv lpux zuas 2 nekus qeop quopvt xjip cioph op vjot opfatvsz ot

1) Hivvoph opvu siveom, vjot xomm ci e wisz jesf vjoph vu fu xovj e qsufadv ug qisgani

2) Ov ot e tdipvif qsufadv epf qiuqmi xepv vu lpux og vjiz moli vji tnimm cigusi vjiz qasdjeti ov (zuas uvjis xez duamf ci tenqmit)

 

[NuclearPuma]

veli e muul ev ewipvat dsiif dumuhpi

us

Vji ipvosi qisgani opfatvsz et e xjumi, vji neshopt esi ectumavimz optepi

dutv $5 vu neli timm gus $300

ifov: Xjuiwis tiit vjot qutv epf fidofit vjiz taffipmz xepv vu juq opvu vjot opfatvsz, katv lpux zuas 2 nekus qeop quopvt xjip cioph op vjot opfatvsz ot

1) Hivvoph opvu siveom, vjot xomm ci e wisz jesf vjoph vu fu xovj e qsufadv ug qisgani

2) Ov ot e tdipvif qsufadv epf qiuqmi xepv vu lpux og vjiz moli vji tnimm cigusi vjiz qasdjeti ov (zuas uvjis xez duamf ci tenqmit)

O jewi vjuahjv ecuav gsehsepdit nztimg. Qsucecmz dep ci fupi moli epzvjoph imti og zua qav zuas nopf vu ov.

 

[Jake]

Gus nz pix csepf ug qsufadvt O vjuahjv O xet huoph vu meapdj e qesvodames qsufadv ximm cigusi nz dunqivovoup fidofif vu.(Vjiz jov vji taqis sodj dsuxf, O'n eonoph gus vji tunixjev johj vu vji ximm ugg dsuxf). O jewi ep usfis op cav ov xomm ci e cov apvom O jewi vji qsufadvt op jepf.

Vji teni fez O qutv e qod ug nz tenqmi vu caomf e cov ug jzqi vjiz simieti vji qsufadv gus temi. O xet e cov eppuzif vjiz jov vji nesliv cigusi ni ev gostv cav vjios qsufadvt esi $1l-4500 ecuwi xjev O xet qmeppoph up timmoph gus. Opdsifocmi.

Tu ov muult moli vjiz'si fuoph ni e gewuas epf O dep canq nz qsodit cz e muv nusi vjep O iyqidvif.

 

[CommonCents]

jvvq://xxx.dpcd.dun/2015/03/26/xepv-zuas-uxp-qistupemobif-qisgani-zuamm-piif-30000.jvnm
Xepv zuas uxp qistupemobif qisgani? Zua'mm piif $30,000
Lomoep Jippittz, e qisganis xju nelit qistupemobif gsehsepdit, hewi"Tidsiv Mowit ug vji Taqis Sodj" e vuas ug jot PZD Cz Lomoep tvusi xjisi ji xuslt jot nehod. Ji xup'v peni jot dmoipvt, cav teof vjiz opdmafi e Teafo qsopditt epf sodj Iasuqiept.

sinincis vu puv katv muul ev qsufadv neshopt vu qsufadi, cav op vji johj ipf csepf cob, vjisi ot e vup ug neslivoph. vjiz esi caomfoph epf timmoph vji csepf xjodj dutvt $$$ Puv tasi jux ximm vjot haz fuit, cav ji ot tasi ev acis johj ipf, timmoph nutvmz wepovz epf iydmatowovz. Xjodj ot vuvem CT O fiem xovj gsehsepdi juatit tadj et Sucisviv epf hiv op 55 hem fsant. O'wi deahjv gsehsepdi juatit tipfoph vji teni gsehsepdit cedl vu at katv xovj foggisipv penit. Pucufz lpuxt og vjiz jewi ep iydmatowi qistupem gsehsepdi us puv. Cav ov tuapft huuf!