8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[Kak]

This is all awesome Vick. Congrats!

 

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[Vick]

thank you. :coolgleamA:

 

[Kak]

Who did your photography? I love the pics.

Have you thought about some avaitors?

 

[Vick]

the photos are Digital renders.

yes, avy's are on the list for future designs.

 

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[Vick]

more orders today.

no advertising.

people are starting to find us.


oh.

and I'm quitting my job in January.

:urock2:

 

[MJ DeMarco]

more orders today.

no advertising.

people are starting to find us.


oh.

and I'm quitting my job in January.

Kick a$$.

While your website is UC, you might want to put a link to your FB page on there, or try to capture emails. Having a launch list can help you sell out with one email blast.

 

[TJPB]

the photos are Digital renders.

yes, avy's are on the list for future designs.

I've heard that its a bad idea to use anything other than real pics of the product for pre-orders. The reasoning is that the final product may be slightly different than what the customer thinks they are getting.

If you are 100% sure that these renderings are accurate, you'll probably be ok.

 

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[Vick]

yup.

that's why I'm not taking pre-orders.

just reserving.

 

[Mike Kavanagh]

hell yeah dude. No other words needed.
+speed.

 

[paqman]

ran a test today on Facebook. wanted to see if people were really gonna open there wallet. Boosted 1 of our posts showing all 8 Colors > https://www.facebook.com/media/set/?set=a.174101396113924.1073741832.170902183100512&type=1&l=df6d425c79 and ran a Promote page Ad for Likes cost me about 50$ 8 people reserved a pair wanting to buy them now, and a few others asking when they can buy them. anyway, if our glasses were ready, we would've sold 960$ worth, with barely any advertising costs. Got a lot of Likes too crazy.

Hit Facebook ads and target NASCAR and Oakley brand interests... Seems like s strong correlation. Car enthusiasts for sure... Also, beyond USA over to Italy, Germany, France... High performance and racer type will latch on to it. Price increase for all post launch sales... You've already proven a huge ROI on minimal advertising investment.

 

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[paqman]

Most of them wanted to buy now. Actually almost all of them. I'm gonna setup a Pre-Order website as soon as possible. But I need confirmation on a few things from my manufacturer before proceeding. I don't want to take peoples money until I'm sure our product will be developed the way I intended. And the way I have been presenting it. There's no rush. I should find out this week.

Lots of prelaunch sites do this... Take the CC info, ready for a charge, but won't actually charge against card until it ships. Totally acceptable approach nowadays.

 

[Kak]

Take the credit card info!!!!!!!!

In fact, I would charge deposits. $40 or so. All of these pre orders will help with set up costs and speeding up delivery.

Freaking awesome!

 

[Darius]

Lots of prelaunch sites do this... Take the CC info, ready for a charge, but won't actually charge against card until it ships. Totally acceptable approach nowadays.

I do this. Authroize the card and charge once we ship the item.

 

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[Vick]

Ya. I'll set that up.

good idea. never thought of that.

thanks guys

 

[Kak]

I just want to know if there is a real hard reason not to start charging them. I only see positives.

 

[Vick]

Still awaiting on confirmation that the colors can be made the way I designed them. For example, the colors on the arms might need to be done a certain way to produce them, i.e. Double Injection, which might result in heavy costs or changes to be made. Idk the manufacturing process that well, and I was told before that it's difficult to produce 2 colors in 1 mold. I might have to change things slightly.

Again, I don't really know all the details yet. So I don't want to rush into Paid orders until I'm sure they can be made the way I presented them.

 

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[Kak]

Definitely makes sense. Maybe only release the possible models for preorder then.

 

[Vick]

ya. that's a thought too.

But I've only gotten confirmation on 2, the Matte Black, and Matte White ones.

I'll wait it out until next week. 1 week won't matter to much.

I've already proven they will sell.

So I think waiting a few more days won't hurt.

 

[LibertyForMe]

So I was really thinking about these while I was driving today. I think your product is great, and I am super excited for you.

What are your plans for potential distribution channels, are you only going to sell online?

For some reason, I just can't quit thinking that these things ought to be sold in jewelry stores, next to the watches. I used to work for a huge wholesale jewelry company, and you would be surprised at the amount of gift items jewelry stores sell. I am talking music boxes, cigar humidors, novelty coolers, all sorts of random stuff.

If you could get Eight into the hands of some big jewelry wholesalers like the people I used to work for, you would have thousands of jewelry stores looking at your product. I feel like its a potential blue ocean, I have NEVER seen sunglasses in a jewelry store display and I think it just makes sense.

Just something to think about. Once you get your product, if you are interested, let me know and I might be able to help you.

 

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[JasonR]

The Authorizations tend to drop off after a month...so if you aren't ready to ship in a month, no point in even authorizing the credit card.

 

[Vick]

Website is live. this is just temp until manufacturing is complete and the e-com site is up. mostly for Email list.

http://iwear8.com/

 

[Kak]

Website is live. this is just temp until manufacturing is complete and the e-com site is up. mostly for Email list.

http://iwear8.com/

You are going to kill it

 

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[LeungJan]

Hey Vick,

You could use what lockitron did to take pre orders, people use their credit cards - only charged when you ship.
The software is open source:
https://lockitron.com/preorder
https://github.com/lockitron/selfstarter

 

[Vick]

You are going to kill it

I hope so.

 

[PopEmersen]

Website is live. this is just temp until manufacturing is complete and the e-com site is up. mostly for Email list.

http://iwear8.com/

This is nice!

 

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[Vick]

thanks!

 

[Vick]

Hey Vick,

You could use what lockitron did to take pre orders, people use their credit cards - only charged when you ship.
The software is open source:
https://lockitron.com/preorder
https://github.com/lockitron/selfstarter

do i need to know code to set this up?

 

[HD_edacity]

Awesome to see Canadians doing it big, this looks like a home run!

 

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[Dezzamondo]

Dude you are Kicking a$$! Wooo!

Fingers crossed it's all ready to ship for a Christmas BOOM!

 

[LeungJan]

Probably a little code but shouldnt be too much problem. I'm gonna have some free time soon - so if your interested I could probably spare an hour or two of my time to help set it up