8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

[Vick]

ran a test today on Facebook. wanted to see if people were really gonna open there wallet.

Boosted 1 of our posts showing all 8 Colors > https://www.facebook.com/media/set/...073741832.170902183100512&type=1&l=df6d425c79

and ran a Promote page Ad for Likes

cost me about 50$

8 people reserved a pair wanting to buy them now, and a few others asking when they can buy them.

anyway, if our glasses were ready, we would've sold 960$ worth, with barely any advertising costs. Got a lot of Likes too

crazy.

 

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[PopEmersen]

When you launch, you should have a high quality HD video produced showing it in action on actual people's faces. Hosted on Youtube and Vimeo. Both genders too, people can't really try them on so they at least need to see how they fit on different people's faces. Good work so far.

 

[TJPB]

ran a test today on Facebook. wanted to see if people were really gonna open there wallet.

Boosted 1 of our posts showing all 8 Colors > https://www.facebook.com/media/set/...073741832.170902183100512&type=1&l=df6d425c79

and ran a Promote page Ad for Likes

cost me about 50$

8 people reserved a pair wanting to buy them now, and a few others asking when they can buy them.

anyway, if our glasses were ready, we would've sold 960$ worth, with barely any advertising costs. Got a lot of Likes too

crazy.

Awesome! Interesting as I plan to wait to boost until I can accept preorders also. Very nice!

 

[Vick]

MAN!

we are killing it on Facebook!

We get an order like every few minutes.

CRAZY

Shit just got real!

 

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[LibertyForMe]

See, more evidence that you can charge more.

 

[TJPB]

Nice! How many likes were you at before boosting?

 

[PopEmersen]

Who did you set you niche to on your FB ads? When we did our mobile app, we made different campaigns to different niche's to see who would click through and install the most. You should try that.

1 campaign to people who have liked Oakley, Audi, Lamborghini age 18-40
1 campaign to men who like flyfishing, construction, etc.
1 campaign for people who like cycling, outdoors, etc.

Just run a few to see specifically who you can target. One thing we noticed is that with FB, you can really zero in on your niche and really specific campaigns are far better than wide/general campaigns.

 

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[nextgen]

I liked you on Facebook...having built up several pages to likes To the tune of 100k plus you need to create more engaging content. Try to get the user to share your content because it's engaging not because you ask them.

 

[nextgen]

Who did you set you niche to on your FB ads? When we did our mobile app, we made different campaigns to different niche's to see who would click through and install the most. You should try that.

1 campaign to people who have liked Oakley, Audi, Lamborghini age 18-40
1 campaign to men who like flyfishing, construction, etc.
1 campaign for people who like cycling, outdoors, etc.

Just run a few to see specifically who you can target. One thing we noticed is that with FB, you can really zero in on your niche and really specific campaigns are far better than wide/general campaigns.

Sorry forgot to mention this. Do all A/B testing on everything you do from tag lines to pictures to the color of your font. Also you may be losing conversions on your sales page so start doing AB testing on your sales pages.

 

[Vick]

Nice! How many likes were you at before boosting?

just over a 100

 

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[Vick]

Who did you set you niche to on your FB ads? When we did our mobile app, we made different campaigns to different niche's to see who would click through and install the most. You should try that.

1 campaign to people who have liked Oakley, Audi, Lamborghini age 18-40
1 campaign to men who like flyfishing, construction, etc.
1 campaign for people who like cycling, outdoors, etc.

Just run a few to see specifically who you can target. One thing we noticed is that with FB, you can really zero in on your niche and really specific campaigns are far better than wide/general campaigns.

Sorry forgot to mention this. Do all A/B testing on everything you do from tag lines to pictures to the color of your font. Also you may be losing conversions on your sales page so start doing AB testing on your sales pages.

snowboarding, skateboarding, skiing, wakeboarding, fishing, oakley, beach, sunglasses, and a couple other Tags.

 

[TedM]

discount cards,

This product should never be discounted....

 

[nextgen]

This product should never be discounted....

Exactly. Discounting products make then seem to be a lower quality. Raise your price point and after a year or so release new models and drop the old models prices slightly then discontinue them.

 

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[Vick]

dropping the discounts.

 

[LibertyForMe]

You should def do a split test where you price em at $700 a pair. Just to see what happens.

 

[Vick]

lol.

ya i don't know about that.

 

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[JudoTom]

congrats!

ps. Hope you dont mind but I do a lot of advertising on fb and I never thought about doing targeted ads towards people who liked very expensive cars or anything like that. I feel dumb but happy I found it here so THANK YOU!

 

[LibertyForMe]

You know, for some reason it is always easier for me to experiment with someone else's product than my own!



You will do what is best, keep on truckin.

 

[nevergiveup]

Just liked your Facebook page Vick. If you really want to get a lot of page likes promote your page (not posts, but the whole page) and target certain people. My business page went from 3,700 likes to 12,000+ in less than a month. It cost me around $300, but it brought in a lot of new orders to my website because I have customer choose how they found us during the checkout process.

 

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[TJPB]

I liked your page also. I've shared it on my personal page....and the KEEPTIGHT page

 

[Vick]

Just liked your Facebook page Vick. If you really want to get a lot of page likes promote your page (not posts, but the whole page) and target certain people. My business page went from 3,700 likes to 12,000+ in less than a month. It cost me around $300, but it brought in a lot of new orders to my website because I have customer choose how they found us during the checkout process.

Yup. I'm promoting the page.

 

[Vick]

were up to $8,000 in reservations.





i see a glimmer of light at the end of the tunnel

 

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[TJPB]

Dang!! Congrats!

 

[Vick]

thanks

 

[TJPB]

Fyi....one of my buddies (Harely) just reserved a pair. He thinks they are the most awesome glasses he has seen and can't wait to get them.

 

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[Vick]

Yup, got the message last night

Great to hear! Thanks for the forward.

I'm pretty excited too

 

[Tom.V]

Liked, and invited all of my friends to like it. Looking sick!

 

[Vick]

Thank You! appreciate it

 

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[Guest12120]

Maybe an idea worth considering is to charge people for pre-orders. You could charge the full amount and give the opportunity to cancel and refund anytime. Right now you might have a lot of reservation but they are not committed financially. People that made the reservations are not obligated to pay and can change their mind when you release the products.

 

[Vick]

Most of them wanted to buy now. Actually almost all of them.

I'm gonna setup a Pre-Order website as soon as possible.

But I need confirmation on a few things from my manufacturer before proceeding.

I don't want to take peoples money until I'm sure our product will be developed the way I intended. And the way I have been presenting it.

There's no rush. I should find out this week.