You might not know this, but in 1977 Charles Lippincott completely changed the way the movies are marketed to audiences when he got his big break marketing Star Wars.
The success of the film (and eventually the franchise) is largely in part to him.
Here's three golden tips to grow your own iconic billion dollar company and one pitfall to avoid at all costs!
Takeaway 1: Use Other Mediums to Build an Audience
Lippincott copyrighted just about everything that he could get his hands on and setup deals with Marvel, Kenner and a book publisher to build a fan base before the film was released.
Takeaway 2: Use Co-marketing to Get New Customers
He created co-marketing opportunities and movie tie-ins with brands, television shows etc that had established audiences.
Takeaway 3: If it Ain't Broke, Don't Fix It
Many of his marketing techniques continue to be used to this day including the use of merchandise, comic-books and co-marketing.
Takeaway 4: Never Alienate Your Hardcore Cash-Rich Customers
Regardless of what you think about the films or your political stance, it's undeniable that Disney alienates it's hardcore, cash-rich fan-base.Resulting in box office revenue dropping from $2.06-billion (The Last Jedi) to a little over $300-million (Solo: A Star Wars Story).
What's most alarming is that this happened within five months of both films being released. Want to learn more, watch this:
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
