My friend Yamid had what seemed like a great idea: building a personal brand around women's underwear (thongs, bras, and lingerie), since his girlfriend manufactured those products.
Yamid started making videos on every social media platform and YouTube. I watched his content, and he was genuinely excited about the business. He invested in advertising and, honestly, the products were good.
But he didn't make a single sale.
The problem was that he couldn't demonstrate the product's outcome. He couldn't put the lingerie on himself and show how great it made his body look. He couldn't say how it felt to wear the thong or explain the experience from his own perspective. In the end, the business died with zero sales.
@MJ DeMarco , if you read this, I'd really appreciate it if you could be as brutally honest and direct as possible about how you see this situation.
Personally, I think that if we're going to build a personal brand, the product or service should connect with customers through our own experience (the first-person perspective). Instead of saying, "Product X is good," we should be able to say, "Product X made me feel this way."
Going back to my friend Yamid, I think he chose the wrong market. And beyond that, does the market really need another pink thong? How was Yamid supposed to demonstrate the product's results? Maybe if he had hired attractive female models to showcase the lingerie, things would have turned out differently.
Yamid started making videos on every social media platform and YouTube. I watched his content, and he was genuinely excited about the business. He invested in advertising and, honestly, the products were good.
But he didn't make a single sale.
The problem was that he couldn't demonstrate the product's outcome. He couldn't put the lingerie on himself and show how great it made his body look. He couldn't say how it felt to wear the thong or explain the experience from his own perspective. In the end, the business died with zero sales.
@MJ DeMarco , if you read this, I'd really appreciate it if you could be as brutally honest and direct as possible about how you see this situation.
Personally, I think that if we're going to build a personal brand, the product or service should connect with customers through our own experience (the first-person perspective). Instead of saying, "Product X is good," we should be able to say, "Product X made me feel this way."
Going back to my friend Yamid, I think he chose the wrong market. And beyond that, does the market really need another pink thong? How was Yamid supposed to demonstrate the product's results? Maybe if he had hired attractive female models to showcase the lingerie, things would have turned out differently.
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