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Do you have to work for free to build a personal brand?

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Knowledgefactry

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I’ve heard from multiple influencer gurus in multiple industries saying the value of working for free until you no longer have to. Meaning, if you are just starting out with a business or skilled job/service, offer to do it for free until you are giving so much value that you can’t keep up with the demand, meaning you now are able to charge what the market is willing to pay.

all of this comes after you have proven your concept/value.

my personal tie to this question is that of being in the fitness industry. I have been a certified trainer for about a year, and have been in the fitness space for about 3 years. Meaning I have personally branded myself on Instagram as a “gym bro”.

I get people hitting me up every so often I have t seen or heard from in years, asking for fitness advice, and some even saying they will pay for a workout plan or meal plan.

I can count on one hand how many times I’ve taken money from people to provide these plans, although I’ve done it for free countless other times, I guess because I haven’t built up the confidence to charge more for it.

Anyone who has experience building a personal brand and how to know when to charge/what to charge I would love to hear your input

also have been contemplating learning Facebook marketing skills and using the same “work for free until too much value is provided that you don’t want to see me leave” approach to start an agency, I live in a more urban area of Midwest so it’s not saturated with shitty agencies yet
 
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