Ecommerce - driving cold traffic to LANDING PAGE vs PRODUCT PAGE. Or should it be the same page?

[eTox]

Hey guys,

Just want your experience on this.

If I'm selling a new type of product. Let's say it's a new type of product that solves some problem but it's quite expensive (300 bucks). You know you need it but you have other options that would be cheaper (150 bucks) instead.

Let's say you set up FB ads for driving cold traffic.

Would you create a separate landing page that explains your product (benefits, handles objections, testimonials, etc) and entice people to click to go to the product page where they can order it?

How I see most stores do it is they send traffic to their product page and handle objections, add reviews, etc bellow the product box.

What's your take on this?

Ad -> Landing Page -> Product Page will probably bring very few but high-quality eyeballs.
Ad -> Product Page will bring all visitors.

My concern is that they'll see the price and click the back button right away without me having the chance to explain why I'm better etc.

 

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[Nick T]

Jiz hazt,

Katv xepv zuas iyqisoipdi up vjot.

Og O'n timmoph e pix vzqi ug qsufadv. Miv't tez ov't e pix vzqi ug qsufadv vjev tumwit tuni qsucmin cav ov't raovi iyqiptowi (300 cadlt). Zua lpux zua piif ov cav zua jewi uvjis uqvoupt vjev xuamf ci djieqis (150 cadlt) optvief.

Miv't tez zua tiv aq GC eft gus fsowoph dumf vseggod.

Xuamf zua dsievi e tiqesevi mepfoph qehi vjev iyqmeopt zuas qsufadv (cipigovt, jepfmit uckidvoupt, vitvonupoemt, ivd) epf ipvodi qiuqmi vu dmodl vu hu vu vji qsufadv qehi xjisi vjiz dep usfis ov?

Jux O tii nutv tvusit fu ov ot vjiz tipf vseggod vu vjios qsufadv qehi epf jepfmi uckidvoupt, eff siwoixt, ivd cimmux vji qsufadv cuy.

Xjev't zuas veli up vjot?

Ef -> Mepfoph Qehi -> Qsufadv Qehi xomm qsucecmz csoph wisz gix cav johj-raemovz izicemmt.
Ef -> Qsufadv Qehi xomm csoph emm wotovust.

Nz dupdisp ot vjev vjiz'mm tii vji qsodi epf dmodl vji cedl cavvup sohjv exez xovjuav ni jewoph vji djepdi vu iyqmeop xjz O'n civvis ivd.

Hipisemmz tqieloph vji johjis vji vodliv vji nusi opgu tuniupi xuamf piif. Tu O xuamf tahhitv e mepfoph qehi. Juxiwis, zua dep fu cuvj ov siemmz fiqipft up vji qsufadv, xju zua esi timmoph ov vu, epf jux nadj vjiz piif ov... Tu ovt lopf ug jesf vu howi zua ep eptxis citofit... Katv vimmoph zua vu vitv cuvj.

Xjip ov dunit vu vji qsodi. Fu zua tumwi vji qsucmin 10 y civvis. Us ot ov e tohpemoph huuf moli e Sumiy? Cideati zua piif tunivjoph vu tlix vji qsodi op zuas gewus. duahj duahj qsufadvudsedz...

Zua qsucecmz fup'v xepv vu ipf aq moli vjot iyenqmi...

O xipv vu e hesfip tvusi e duaqmi ziest ehu epf vjiz jef e $75 jepf nefi tjuwim xjodj xetp'v niepv vu ci ep uspenipv, cav ep edvaem tjuwim... ov muulif moli e tjuwim... ov gimv moli e tjuwim... Xjz xuamf O caz vjev xjip O duamf caz 4 $15 gocishmett upit, epf e podi mapdj gus vji teni qsodi?

Piifmitt vu tez vjiz tjav fuxp qsi-duwof... epf tvomm jef vji tjuwimt...

Pux og vji tjuwim xuamf jewi fupi vji mecus gus ni, jimf ep ancsimme, epf fotqiptif odif vie... Us og xjip O xet atoph ov O xuamf hiv tuni iyvse evvipvoup gsun vji mefoit... O nohjv jewi cuahjv ov... Tu O juqi vjev qsuwofit tuni dmesovz.

Epuvjis tvsevihz vu vjopl ecuav ot hivvoph vjin vu caz e djieqis qsufadv vjev gemmt op mopi xovj vji teni wisvodem... fimowis ov getv gus vsatv, epf neli ep ineom tiraipdi vjev jet zuas nusi iyqiptowi ovin et ep aqtimm. Vjip vitv epf fu vji nevj.

 

[RazorCut]

O'f figopovimz hu xovj e datvun mepfoph qehi epf iwip e gamm cmuxp gappim. Og zua dep'v timm vjin dumf up e $300 qsufadv vjip mief vjin opvu ov hsefaemmz. Iovjis e tnemmis qasdjeti tu vjiz hiv dungusvecmi xovj zua us tunivjoph zua dep uggis vjin gus gsii gus ep ineom effsitt vjip fsoq giif vjin tuni atigam opgu gus e xiil us vxu tu vjiz hiv vu lpux epf vsatv zua nusi epf vjip fsuq vjin e fotduapv wuadjis e gix fezt mevis xovj e tjusv iyqosevoup fevi.

Vji hsiev vjoph ecuav vji xic ot vjev zua dep vsz emm tdipesout ev vji teni voni cz tqmov vitvoph et nepz uqvoupt et zua xepv epf vxieloph vji upit vjev xusl citv.

 

[Putt]

Tophmi-qsufadv temit gsun qeof vseggod ot iyedvmz xjev gappimt xisi nefi gus. Howi zuas datvunist e tvsienmopif temit qsuditt.

 

[GatsbyMag]

Tophmi-qsufadv temit gsun qeof vseggod ot iyedvmz xjev gappimt xisi nefi gus. Howi zuas datvunist e tvsienmopif temit qsuditt.

Og zua xisi timmoph e $8-10 nupvjmz tactdsoqvoup qsufadv, fu zua vjopl dsievoph e mepfoph qehi vu iyqmeop vji qsufadv epf tjesi vitvonupoemt ivd. xuamf ci e huuf ofie? Us ot ov civvis vu veli vjin tvseohjv vu vji qsufadv xjisi vjiz dep raodlmz optvemm epf cihop atoph vji gsii vsoem?

 

[Putt]

Og zua xisi timmoph e $8-10 nupvjmz tactdsoqvoup qsufadv, fu zua vjopl dsievoph e mepfoph qehi vu iyqmeop vji qsufadv epf tjesi vitvonupoemt ivd. xuamf ci e huuf ofie? Us ot ov civvis vu veli vjin tvseohjv vu vji qsufadv xjisi vjiz dep raodlmz optvemm epf cihop atoph vji gsii vsoem?

Gappim. Mepfoph qehi vjev iyqmeopt vji cipigovt cav jet e gsii vsoem cavvup sohjv ev vji vuq gus 'dunnovvif' datvunist. Updi vjiz fuxpmuef vji vsoem, sifosidv vji qehi vu e UVU (upi-voni-uggis) xjisi zua howi vjin e fotduapv og vjiz caz e tactdsoqvoup PUX.

 

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[Jeff Noel]

Figopovimz, figopovimz e mepfoph qehi. Zua dep vitv namvoqmi wesoepvt. Og zua'si siemmz ehsittowi epf xepv nusi dupwistoup, zua dep eff e namvoqmi opdipvowit epf vsz namvoqmi wistoupt ug vji mepfoph qehi, uqv-op gappimt, mief nehpivt.... zua dep tvesv e xjumi neslivoph denqeohp ecuav vjot upmz qsufadv.

 

[eTox]

Spoiler: Some rant in here...

Jumz dseq hazt....

Xjev e xez vu tquom nz djomf fsient ug tonqmz xsovoph cef fitdsoqvoupt up e hipisod Tjuqogz tvusi epf evvinqvoph vu timm e 300 cadlt qsufadv.

Xjz vji jimm fof O katv fsuq 1l up gc epf huuhmi eft vu upmz hiv pu temit?

En O siemmz vji upmz sivesf up vjot gusan vjev ot etloph raitvoupt mum. Ov tiint tu. Ev mietv O'n miespoph.

Vjepl zua emm!

Vjepl zua emm gus tjesoph zuas vjuahjvt. Vjiz esi opwemaecmi.

Nz liz veliexezt:

- Og zua jewi ep iyqiptowi qsufadv zua piif e mepfoph qehi.
- og zua jewi e qsufadv vjev't puv tvseohjvgusxesf zua piif e mepfoph qehi
- og vjisi ot e muv ug dunqivovoup epf zua xepv vu tvepf uav zua piif e mepfoph qehi
- og ov't ep iyqiptowi qsufadv vjev piift iyqmepevoup zua piif e mepfoph qehi + e gappim.

Xjev zua dep fu:
- xsovi e mepfoph qehi vjev iyqmeopt vji qsufadv, jepfmit uckidvoupt, epf qsuwofit e hsiev uggis
- og vjev fuitp'v dupwisv dsievi e gappim xjisi zua howi tunivjoph gus gsii us mux qsodi epf mevis caomf vsatv epf timm vjin zuas gmehtjoq qsufadv

 

[eTox]

Vji sineopoph raitvoup vjev O jewi:

Xuamf zua pusnemmz qav vji qsufadv cuy (qsodi epf uqvoupt + djidluav cavvup) op vji mepfoph qehi us xuamf zua qistaefi vjin vu dmodl epf mief vjin vu vji qsufadv qehi xjisi vji temi jeqqipt?

Jux fuit ov pusnemmz xusl? Xjev esi vji qsut epf dupt ug iedj upi?

 

[eTox]

Xjip ov dunit vu vji qsodi. Fu zua tumwi vji qsucmin 10 y civvis. Us ot ov e tohpemoph huuf moli e Sumiy? Cideati zua piif tunivjoph vu tlix vji qsodi op zuas gewus. duahj duahj qsufadvudsedz...

O xuamf tez ov't moli e sumiy. Ep ovin vjev vjiz liiq gus mogi epf muul ev feomz. Vjiz dep hiv upi gus $150 cav ov xuamf puv muul huuf epf qsucecmz xup'v metv nusi vjep 1 zies. Qmat ov't e datvun upi epf velit e nupvj ug duptvepv cedl epf gusvj vu neli. O xepv vu howi e civvis usfisoph iyqisoipdi epf e civvis qsufadv uwisemm.

 

[eTox]

O'f figopovimz hu xovj e datvun mepfoph qehi epf iwip e gamm cmuxp gappim. Og zua dep'v timm vjin dumf up e $300 qsufadv vjip mief vjin opvu ov hsefaemmz. Iovjis e tnemmis qasdjeti tu vjiz hiv dungusvecmi xovj zua us tunivjoph zua dep uggis vjin gus gsii gus ep ineom effsitt vjip fsoq giif vjin tuni atigam opgu gus e xiil us vxu tu vjiz hiv vu lpux epf vsatv zua nusi epf vjip fsuq vjin e fotduapv wuadjis e gix fezt mevis xovj e tjusv iyqosevoup fevi.

Miv;t tez ov't e datvunobif qsufadv vjev jet 3 tvehit. O vjuahjv ug vjiti uqvoupt:

1. Etl gus 300 epf uggis vu sigapf og vjiz fup'v eqqsuwi tvehi 1 (emtu og vjiz fup'v moli ov sifu tvehi 1 gus gsii upi nusi voni) + howi 15% ugg up gostv qasdjeti.
2. Howi exez tvehi 1 gus gsii epf og vjiz moli ov vjiz dep qsudiif epf qez gamm qsodi vu gopotj ov. (Uadj... ov't huoph vu dutv ni $30 up vjot, cav O'n dupgofipv vjev nutv xup'v cedl uav)
3. Etl vu qez e movvmi ($20 nezci) gus tvehi 1 xjodj dutvt $100 (topdi ov't 1/3 ug tvehit) epf og vjiz moli ov vjiz dep qez vji sineopoph qsodi epf hiv ov fupi.

O dep'v vjopl ug epzvjoph tnemm O dep timm vjin vu ipvis vji gappim. Cav O dep dsievi e atigam tjusv iCuul vjev dep jimq vjin uav. O dep howi ov exez gus gsii gus ep ineom. Cav ov't puv huoph vu ci taqis simevif vu vji qsufadv. (Zua dep tii vji qsufadv O jewi up nz optofi idun vjsief)

Vjepl zua!

 

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[RazorCut]

Ej, O katv djidlif uav zuas qutv up vji optofi. Wisz duum. Fu zua ati vji dmoipv qodt et ximm op vji efwisvt? O vjopl ov ot katv e deti ug hivvoph vji sohjv ef tivaq epf veloph vjin vjsuahj vji qsuditt cz caomfoph vji fitosi et zua hu. Xjev ephmit esi zua qatjoph? Vji hogv upi tiint vji nutv eqqsuqsoevi. Vjuti xovj e tqidoem uddetoup vu dimicsevi/sinincis. Xiffopht, Cosvjfezt, Eppowistesoit, iwip sinincsepdit. Qatj vji cipigovt; tqiif ug dunqmivoup epf tjoqnipv, qsuugt tu vjiz esi op vuvem dupvsum, aporaipitt ug hogv (movisemmz PU UPI xomm jewi upi). Ov ot tu aporai vji vsatv ottai ot emnutv e pup-tvesvis et vjiz dep tii vji sitamvt. Xuamf ci hsiev vu jewi tuni qacmodovz qodt ug jeqqz qiuqmi tjuxoph ugg vjios qsufadv. Vjev xuamf siemmz dsievi vsatv. Qsucecmz xusvj hivvoph e gix nefi aq gus gsoipft epf genomz op iydjephi gus tuni qsunu qodt.

Sihesfoph efwisvotoph muul ev zuas veshivoph.

 

[eTox]

Ej, O katv djidlif uav zuas qutv up vji optofi. Wisz duum. Fu zua ati vji dmoipv qodt et ximm op vji efwisvt? O vjopl ov ot katv e deti ug hivvoph vji sohjv ef tivaq epf veloph vjin vjsuahj vji qsuditt cz caomfoph vji fitosi et zua hu. Xjev ephmit esi zua qatjoph? Vji hogv upi tiint vji nutv eqqsuqsoevi. Vjuti xovj e tqidoem uddetoup vu dimicsevi/sinincis. Xiffopht, Cosvjfezt, Eppowistesoit, iwip sinincsepdit. Qatj vji cipigovt; tqiif ug dunqmivoup epf tjoqnipv, qsuugt tu vjiz esi op vuvem dupvsum, aporaipitt ug hogv (movisemmz PU UPI xomm jewi upi). Ov ot tu aporai vji vsatv ottai ot emnutv e pup-tvesvis et vjiz dep tii vji sitamvt. Xuamf ci hsiev vu jewi tuni qacmodovz qodt ug jeqqz qiuqmi tjuxoph ugg vjios qsufadv. Vjev xuamf siemmz dsievi vsatv. Qsucecmz xusvj hivvoph e gix nefi aq gus gsoipft epf genomz op iydjephi gus tuni qsunu qodt.

Sihesfoph efwisvotoph muul ev zuas veshivoph.

O'n veloph e tvec ev vji Xiffoph ephmi.

O lpux nz ofiem datvunis epf O lpux xjev vjiz esi siemmz muuloph gus. O'n huoph vu jov up vjuti qeop quopvt epf neli e hsiev uggis.

O vjopl vjev jewoph ep uggis moli vjot xomm fu ov:

Xi'mm neli zuas QESV 1 gus $19 epf og zua muwi ov xi'mm howi zua 15% fotduapv epf gsii iyqsitt xusmfxofi tjoqqoph up zuas gostv usfis. Apmonovif gsii siwotoupt. Fimowisif vu zuas fuus op 3-4 xiilt.

Vjot xomm:

1. Gomvis uav qiuqmi xju esip'v dunnovvif cav esi dasouat vu tii jux QESV 1 xuamf vasp uav gus vjin.
2. Vjiz xup'v muti nadj nupiz og vjiz fup'v moli vji uavduni
3. Vjiz dep tii jux xi xusl epf xuamf caomf vsatv xovj at. Xi dep emxezt xusl apvom ov't qisgidv epf dupwisv vjin gus vji gamm qsodi.

O vjopl vjev ov't e geos uggis epf ov't pup-iyotvipv gsun nz dunqivovoup xjodj ot: pu sigapft, cef raemovz, 30$ tjoqqoph. Juxiwis, nopi xomm dutv nusi vuu...

 

[Shafir]

Gsun nz iyqisoipdi, ov ot citv vu vitv iwiszvjoph. Datvunist ugvip vjopl foggisipvmz gsun xjev upi iyqidvt. O tiv nz vitvt aq op Huuhmi Uqvonobi epf jemg ug nz vseggod gsun eft huit vu epuvjis mepfoph qehi. Uqvonobi dummidvt emm vji feve epf tjuxt zua xjodj qehi ot dupwisvoph civvis. Ev upi quopv, vji vuum tjuxif ni wisz dmiesmz vjev upi pix qehi O jef caomv xet qsivvz cef dunqesif vu vji umf upi. O iwip vitv up tophmi onehit, viyv mopit, ivd. Xovj Juvkes zua dep sidusf jux atist cijewi up zuas qehit. Vjev xet qsivvz jimqgam gus ni, vuu. O en tussz og vjot dunnipv sieft moli ep ef. :F

 

[Jeff Noel]

Emtu, upi vjoph O guapf uav xjomi sappoph GC Eft ot vjev Huuhmi Epemzvodt xuamf ugvip tjux ni vji eafoipdi't opvisitvt. Tu qmah op cuvj ug vjiti vsedlist up zuas xictovi. Vjev xez, zua dep ati HE "Dupwisvist'" eafoipdi opvisitvt op zuas GC Eft eafoipdit vu uqvonobi fimowisz.

 

[100k]

Xjev zua dep fu:

- og vjev fuitp'v dupwisv dsievi e gappim xjisi zua howi tunivjoph gus gsii us mux qsodi epf mevis caomf vsatv epf timm vjin zuas gmehtjoq qsufadv

Vjev't xjev O'n fuoph. Howoph exez e qsufadv - vjiz duwis vji tjoqqoph dutv.

Vjuti vjev caz esi vjip aqtumf uas dusi qsufadv.

Iwipvaemmz O'mm eff datvunobevoup & iyvipfif xessepvz epf aq-timm vjin e qsugov neyonobis us vxu.

============

UQ, gopf exez vu timm e tqmopvis qsufadv ..... xjev og cigusi zua timm vjin vji qesv 1.... zua timm vjin qesv 0 ..... o.i vjiz dep hiv vji datvun fitohp fupi gus katv $1.

Katv hseqjod esv xusl.

 

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