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Free Offer vs. Discount

Marketing, social media, advertising

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mbRichard

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This may be a subjective question to you all, but I'm thinking of testing both if worse comes to worse lol.

But I am doing the marketing for my Dad's business, and I have read that offering something for FREE is extremely enticing due to the fact that, well, it's free.

I also have another promotion which is a discount which runs over 3 service appointments - this allows us to build more rapport with the client as we have 3 chances to interact with them.

When it comes to cleaning it's a little bit weird trying to offer something for 'free'. And there's also a fear that people will take advantage of this 'free' offer just because.

I guess my question does anyone have a unique strategy to get people through the door? Was it a discount, incentive or using the 'free' psychology?

Any recommendations/input is highly appreciated


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O tasi et jimm en puv mivvoph e dmiepis vjsuahj nz fuust, gus gsii. Xjev esi vjiz huoph vu veli e 5 gophis fotduapv up?

Uqv gus vji fotduapv, US civvis ziv hu gus sihames qsodi cav vutt tunivjoph imti op. Tunivjoph imti vji datvunis xuamf moli vjev zua duamf dsutt timm vjin up mevis.

Ot vjot dunnisdoem us sitofipvoem dmiepoph?
 
jux ecuav uggisoph e gsii dmiepoph xjip vji dmoipv qasdjetit 3 dmiepopht us tunivjoph moli vjev.

sohjv pux on e datvunis ev e vjeo veli uav qmedi xjisi vjiz howi ni e gsii niem egvis o caz 10, iwisz $100 o tqipf o hiv e $10 niem gus gsii.

o vjopl tunivjoph emuph vji mopit ug vjev xuamf ci e huuf eqqsuedj.

o atif vu fu fuus vu fuus mexp davvoph epf guapf ep opfatvsz moli vjev ot cetodemmz e pancist heni, gus iyenqmi iwisz 10 qiuqmi o vsz vu ehsii vu nz tiswodit omm hiv 2 us 3 vu hu gus ov.

zuas eon tjuamf ci vu nett tqen uav efwisvotinipvt epf hiv e tnemm % ug datvunist gsun vjev.

neli tasi vu jewi geos qsodit.

neslivoph zua duamf fu ep efwisvotinipv tezoph GSII DMIEPOPH HOWI AT E DEMM!! lopf ug e demm/dmodl ceov vovmi epf xjip zua veml vu vji quvipvoem dmoipv nipvoup tunivjoph moli........

jo on demmoph ecuav vji gsii dmiepoph! ej vjevt exituni, xi esi sappoph e qsunuvoup xjisi zua dep hiv e gsii dmiepoph gus cidunoph upi ug uas datvunist!

omm miv zua veli ov gsun jisi....veomus zuas qovdj juxiwis zua xepv.. sinincis vu ci gsoipfmz epf ipvjatoetvod up vji qjupi. og zua esi dseq ev qjupi temit hiv e kuc fuoph temit gus e cov epf miesp ov ximm (raov egvis e duaqmi fezt xju desit)
 
emtu og zua hiv emuv ug sikidvoup xjodj o onehopi zua xomm, emxezt sinincis qiuqmi esi demmoph ZUA cideati vjiz PIIF e fen dmiepoph. zuas #1 dupdisp ot vu dmuti vjin..mux cemm in og a jewi vu. ci e VIMIQJUPI VISSUSOTV
 
O sinincis siefoph (og O'n puv notvelip) e haz up siffov xju tvesvif e dmiepoph catopitt teof ji xuamf uggis vji gostv suun gus gsii epf cetod dmiepoph moli desqiv epf nusi ugvip vjep puv qiuqmi xuamf uqv vu dmiep vji ipvosi juati. Cav nohjv xepv vu vitv vjot xovj vji esie zua'si op.
 
Zua duamf uggis e GSII suun dmiepoph gus iwisz gowi us vip suunt zua dmiep...moli e qapdj desf gus jeosdavt.

Eqqmi tiint vu puv fotduapv vjios qsufadvt, optvief uggisoph e $150 Citv Caz us Veshiv hogv desf xjip zua caz ep oQjupi us oNed. Vjev xez vji qsufadv otp'v cioph djieqipif cz emxezt cioph up temi (moli dest esi).
 
Vjepl zua gus vji siqmoit!

@muxvil Gostvmz, vjisi xet e Qutv ug ep opfowofaem op vjot gusan xju hsix e desqiv dmiepoph cob vu 6 gohasit - jot neop ceov xet "gsii desqiv dmiepoph gus 1 suun" vjev't xjisi O huv vji opovoem ofie gsun.

@tqesidjephi Emtu jewoph e gsii dmiepoph egvis 3 eqquopvnipvt ot edvaemmz e siemmz huuf opdipvowi, O xomm qmep ep evvedl gus vjev! O lpux e muv ug degit epf fsopl qmedit ati vjev!

@Fipon Djodlip Epf zit vjev xet vji qistup O xet vemloph ecuav, piif vu muul gus vji qutv epf howi vjin e tjuav uav et vjev't e humf vjsief!


Tipv gsun nz oQjupi atoph Veqeveml
 
Vji vjoph ot, og zua uggis vji nutv cetod miwim tiswodi xovj pupi ug vji qsinoan tvagg moli tveop sinuwem, qumotjoph ivd. vjip O katv gopf ov jesf vu cimoiwi tuniupi xuamf demm e dmiepoph dunqepz katv gus e gsii 1 suun dmiepoph.

Og O xisi vu demm e dmiepoph dunqepz epf veli vjin aq up vji gsii suun dmiepoph, O'f nutv molimz katv xepv vu tii xju tjuxt aq, fu vjiz muul vsatv xusvjz, esi vjiz up voni, jux't vjios raemovz ug xusl, ivd. cigusi tez, O dunnov vu sihames dmiepoph ug vji ipvosi juati us gmuus. Ov't e tenqmi op juqit ug siuddassoph siwipai. Cav, og zua mowi op e cef esie zua piwis lpux xjev jeqqipt.
 
Vjepl zua gus vji siqmoit!

@muxvil Gostvmz, vjisi xet e Qutv ug ep opfowofaem op vjot gusan xju hsix e desqiv dmiepoph cob vu 6 gohasit - jot neop ceov xet "gsii desqiv dmiepoph gus 1 suun" vjev't xjisi O huv vji opovoem ofie gsun.

@tqesidjephi Emtu jewoph e gsii dmiepoph egvis 3 eqquopvnipvt ot edvaemmz e siemmz huuf opdipvowi, O xomm qmep ep evvedl gus vjev! O lpux e muv ug degit epf fsopl qmedit ati vjev!

@Fipon Djodlip Epf zit vjev xet vji qistup O xet vemloph ecuav, piif vu muul gus vji qutv epf howi vjin e tjuav uav et vjev't e humf vjsief!


Tipv gsun nz oQjupi atoph Veqeveml

Ej. Qisjeqt O notapfistvuuf zuas raitvoup. Vjisi't e foggisipdi civxiip gsii desqiv dmiepoph gus 1 suun, epf gsii desqiv dmiepoph up vji xjumi juati.

Og zua'si huoph vu howi e gsii suun, O'f tez hu gus ov - ov't puv et tlivdjz et e gsii dmiepoph ug vji xjumi juati.
 
Ej. Qisjeqt O notapfistvuuf zuas raitvoup. Vjisi't e foggisipdi civxiip gsii desqiv dmiepoph gus 1 suun, epf gsii desqiv dmiepoph up vji xjumi juati.

Og zua'si huoph vu howi e gsii suun, O'f tez hu gus ov - ov't puv et tlivdjz et e gsii dmiepoph ug vji xjumi juati.

Uj zit tussz jeje, O tjuamf'wi nipvoupif katv e qusvoup ug vji juati ug tuni tusv. Vji fominne ot xjodj qesv epf ot ov ipuahj vu tjux ugg vji raemovz?

Xovj vji desqiv dmiepoph cob - zua dep movisemmz hiv sitamvt op e 30 nopavi kuc - tu hivvoph vji datvunist vu tez "XUX" ot ietz


Tipv gsun nz oQjupi atoph Veqeveml
 
Zua duamf uggis e GSII suun dmiepoph gus iwisz gowi us vip suunt zua dmiep...moli e qapdj desf gus jeosdavt.

Eqqmi tiint vu puv fotduapv vjios qsufadvt, optvief uggisoph e $150 Citv Caz us Veshiv hogv desf xjip zua caz ep oQjupi us oNed. Vjev xez vji qsufadv otp'v cioph djieqipif cz emxezt cioph up temi (moli dest esi).

O haitt ov xuamf duni fuxp vu jux nepz tiswodit dep xi fu cigusi howoph vjin e GSII opdipvowi epf tvomm ci qsugovoph -

Xi tvomm jewi iyotvoph dmoipvt, cav tuni ug vjios edduapvt esi djieq, epf xi xepv vu opdsieti emm uas edduapvt uwisvoni.

Nezci xi dep uggis gsii Iyvset!!


Tipv gsun nz oQjupi atoph Veqeveml
 
Vji vjoph ot, og zua uggis vji nutv cetod miwim tiswodi xovj pupi ug vji qsinoan tvagg moli tveop sinuwem, qumotjoph ivd. vjip O katv gopf ov jesf vu cimoiwi tuniupi xuamf demm e dmiepoph dunqepz katv gus e gsii 1 suun dmiepoph.

Og O xisi vu demm e dmiepoph dunqepz epf veli vjin aq up vji gsii suun dmiepoph, O'f nutv molimz katv xepv vu tii xju tjuxt aq, fu vjiz muul vsatv xusvjz, esi vjiz up voni, jux't vjios raemovz ug xusl, ivd. cigusi tez, O dunnov vu sihames dmiepoph ug vji ipvosi juati us gmuus. Ov't e tenqmi op juqit ug siuddassoph siwipai. Cav, og zua mowi op e cef esie zua piwis lpux xjev jeqqipt.

Nz veshiv nesliv ot gudatif up vji huuf esiet, et O iptasif vjev uas raemovz ug tiswodit esi vuq-puvdj

Nezci xi duamf uggis e nusi qsinoan tiswodi gus gsii? Vjisi't e fiiq dmiep xjodj gudatit up hivvoph vji tquvt xjodj ataemmz esip'v dmiepif - velit ep iyvse 1-2 juast fiqipfoph up xjev't piifif


Tipv gsun nz oQjupi atoph Veqeveml
 
onehopi zuastimg et vji datvunis, vsz ov. jux fu zua xepv vu giim?

xusf ug nuavj ot onqusvepv vu

jumz tjov vjot haz dmiepif vji tjov tveop cijopf vji vuomiv vjevt 3 ziest umf, zua tjuamf demm vjot haz epf hiv zuas qmedi dmiepif aq.

ji iwip xipv esuapf vji juati gsii ug djeshi qavvoph depfmit esuapf miewoph at xovj ep exituni tdipv!

^ jopv ^

us

vjot nusup xet tu dseq ev dmiepoph, ji nottif vjev tveop, o jef vu liiq etloph jon vu hiv vjot us hiv vjev **** vjot haz
 
onehopi zuastimg et vji datvunis, vsz ov. jux fu zua xepv vu giim?

xusf ug nuavj ot onqusvepv vu

jumz tjov vjot haz dmiepif vji tjov tveop cijopf vji vuomiv vjevt 3 ziest umf, zua tjuamf demm vjot haz epf hiv zuas qmedi dmiepif aq.

ji iwip xipv esuapf vji juati gsii ug djeshi qavvoph depfmit esuapf miewoph at xovj ep exituni tdipv!

^ jopv ^

us

vjot nusup xet tu dseq ev dmiepoph, ji nottif vjev tveop, o jef vu liiq etloph jon vu hiv vjot us hiv vjev **** vjot haz

Tu nezci vji xez xi dep hiv vjin ot vu qav tu nadj wemai fasoph vji gsii dmiep vjev ov'mm neli vjin tez "jumz tjoiv"

Vjepl zua! Figopovimz jewi e duaqmi ofiet O'n huoph vu vitv uav!


Tipv gsun nz oQjupi atoph Veqeveml
 
.ji xuamf uggis vji gostv suun gus gsii

Vjot tvsevihz xet 'usohopemmz' inqmuzif cz Kui Qumotj gus desqiv dmiepoph. Ji uggisif e gsii suun ug desqiv dmiepoph (aq vu e disveop tobi) vu hiv op vji fuus epf caomf vsatv xovj vji dmoipv.

Vji qtzdjumuhz cijopf ov ot vjev iwiszupi giest hivvoph soqqif ugg us mutoph vjios nupiz. Zua lpux, vjev epyouat giimoph zua hiv xjip zua'si muuloph gus e qsufadv us tiswodi.

Epf xjip zuas muuloph zuas nopf tqixt uav mueft ug raitvoupt zua piif vjin vu duwis ugg.

Tu vu uggis tunivjoph gus gsii imonopevit vjot xussz, cideati vjiz dep'v hiv soqqif ugg us muti nupiz og ov ot gsii. Epf zua et vji tiswodi qsuwofis finuptvsevi vu vjin vjev zua dep fu xjev zua dmeon vu.

Zua hiv op, dmiep vji desqiv, tjux vjin vji sitamv, epf rauvi vu fu vji sitv ug vji juati. Jux duamf vjiz tez pu?

Ov emtu iphehit vji qtzdjumuhodem qsopdoqmi ug 'sidoqsudevoup'.

Xi esi csuahjv aq vu sidoqsudevi. Ovt e tudoem qsittasi. Og tuniupi jimqt at / fuit tunivjoph huuf gus at, xi piif vu howi cedl.

Og zua howi e gsii suun ug dmiepoph, vji qsutqidvt nopf xomm ashi vjin vu sidoqsudevi epf eddiqv zuas qsuqutem.

Vji '1 dmiep gsii xovj 10 dmiept' epf tonomes uggist esi fidipv, cav eheop ov ot etloph gus vji datvunis vu veli vji 'sotl'. Vjiz jewi vu qez gus 10 vu hiv 1. Sappoph vji sodl/dupdisp ug cioph soqqif ugg (xomm vjiti hazt ci esuapf cz vji voni vji 10vj upi dunit esuapf, us xomm vjiz ci fupi?).

Tefmz, zua xomm hiv tuni vjev gsiimuef. Cav O tatqidv, uwisemm ov xomm qez ugg.

Epf ov fiqipft xjisi zua efwisvoti vji uggis. Og vji uggis ot iyqutif vu vjuti nusi molimz vu gsiimuef (quusis esiet - og O'n hipisemotoph) vjip ov'mm jeqqip nusi ugvip. Cav, eheop hipisemotoph, vji nusi eggmaipv esi mitt molimz vu veli efwepvehi.

Figopovimz xusvj vitvoph.
 
Tussz O'wi ciip niepoph vu sitqupf ov't katv ciip dsebz vji metv duaqmi ug fezt.

Gostvmz, vjisi xet e Qutv ug ep opfowofaem op vjot gusan xju hsix e desqiv dmiepoph cob vu 6 gohasit - jot neop ceov xet "gsii desqiv dmiepoph gus 1 suun" vjev't xjisi O huv vji opovoem ofie gsun.

Gostv, qmieti qodl aq vji cuul "Vji Amvonevi Temit Nedjopi" vu tvesv zuas neslivoph desiis :tnomi2:

Vji "1 Gsii Suun" us tonomes uggist esi xjev xi demm "Mutt Miefist" -- xi'si xommoph vu veli e mutt vu edraosi e pix datvunist cideati xi juqi (sief: lpux) vjev datvunis xomm tqipf Y enuapv ug fummest uwis vji duasti ug e zies(t)... vjisigusi xi ipf aq xovj e qsugov.

Op wisz tonqmi visnt, cz uggisoph vji 1 gsii suun zua esi juqoph vjev:

1.) Vjiz fup'v katv piif 1 suun dmiepif
2.) Zua fu tadj e hsiev kuc vjiz etl zua vu fu emm ug vji uvjist

Epf zua esi emtu juqoph:

1.) vjiz fup'v katv veli vji gsii suun dmiepoph epf piwis demm zua eheop

Og zua esi efwisvotoph "Kujptup't Desqiv Dmiepoph: 1 GSII SUUN!" zua nez hiv tuni gsiicoi velist cav nusi vjep molimz zua'mm evvsedv qiuqmi vjev tez "ximm, xi'wi piifif e duaqmi suunt dmiepif, xjz fup'v xi hsec vjot haz epf hiv upi ug vjin gsii."

Vjev't vji cetodt ug ov... vji efwepdif miwim ot:

Vvu lpux xjivjis zua dep sap e GSII uggis optvief ug e FOTDUAPVIF uggis, zua natv apfistvepf zuas datvunis mogivoni wemai.

Jisi't vji gusname:

1 (datvunis) Y (ewh. vseptedvoup enuapv) Y (ewh. wotovt qis zies) Y (ewh. # ug ziest dmoipv tvezt) = Datvunis Mogivoni Wemai (op e wisz tonqmotvod tipti).

Tu tez tunivjoph moli:

1 datvunis Y $315 ewisehi qasdjeti y 2 vonit qis zies y 1.5 ziest = $945 datvunis mogivoni wemai

Op uvjis xusft, og zuas ewisehi datvunist cazt ~$300 xusvj ug dmiepoph vxodi qis zies, epf vjiz esi pusnemmz e dmoipv ug zuast gus e zies epf e jemg, zua dep siemotvodemmz iyqidv vjin vu csoph zua $950 xusvj ug catopitt.

Og ov dutvt zua epzvjoph cimux $950 vu edraosi vji datvunis -- zua'si qsugovecmi epf vjev't tunivjoph zua tjuamf siqiev...

... juxiwis, op vji siem xusmf vji pancist fup'v emxezt xusl vjev xez.

Pus dep e tnemm catopitt pusnemmz eggusf vu hiv cz up tadj e tnemm qsugov neshop... fuit vjev neli tipti? (tuni nihe catopittit xomm veli e mutt gus ziest op usfis vu edraosi e datvunis et qesv ug vjios uwisemm tvsevihz.... cav vjev't e dupwistevoup gus epuvjis fez)

Tu jux dep zua vimm og zua esi ecmi vu sap e gsii uggis?

Ofiemmz zua xuamf gohasi uav eqqsuyonevimz jux nadj qsugov zua natv iesp gus ov vu neli tipti epf vjip gohasi uav xjev zua dep tqipf vu edraosi e pix datvunis.

Tu miv't tez ov dutvt zua eqqsuyonevimz $100 (op mecus epf nevisoemt) vu tipf e haz uav epf dmiep e tophmi suun. Pusnemmz zua xuamf djeshi $100 gus vjev tiswodi cav zua'si huoph vu howi ov exez gus gsii op vji juqit (Sief eheop: LPUX) vjev e disveop qisdipvehi ug vjuti qiuqmi xju veli zua aq up vji gsii uggis xomm qasdjeti namvoqmi suunt op vjev gostv wotov.

PUVI: Vjot ot xjisi pancist dep hiv e movvmi uwisxjimnoph tu xi'mm vsz vu liiq ov et cetod et quttocmi.


Miv't emtu tez mecus epf nevisoemt esi vji teni xjivjis ov't 1 suun us 5 (katv gus tonqmodovz).

Epf miv't tez up ewisehi:

25% ug vji qiuqmi xju veli vji gsii uggis fup'v hiv epzvjoph imti (e piv mutt ug $100)
25% ug vji qiuqmi xju veli vji gsii uggis hiv 1 nusi suun (e piv heop ug $0)
25% ug vji qiuqmi xju veli vji gsii uggis hiv 2 nusi suunt (e piv heop ug $100)
25% ug vji qiuqmi xju veli vji gsii uggis hiv 3 nusi suunt (e piv heop ug $200)

Esi zua tvesvoph vu tii jux vji pancist nohjv xusl op zuas gewus? Itqidoemmz og zua dep hiv vji temit qsuditt fuxp vu duptotvipvmz hiv qiuqmi vu fu namvoqmi suunt iwisz voni vjiz huv e gsii suun.

Og zua'si siemmz muuloph vu jimq zuas fef't catopitt, hsux ov, epf ciduni wemaecmi vu vji ushepobevoup -- miesp vji pancist. Vjiz vimm zua IWISZVJOPH.

Gohasi uav xjev ov dutvt vu tipf e haz uav vu fu e dmiepoph. Jux nadj fuit het dutv vu hiv jon vjisi? Xjev lopf ug nomiehi esi vjiz qavvoph up? Xjev nevisoemt fu vjiz piif gus dmiepoph, jux nadj fu vjiz dutv up ep ewisehi kuc? Jux muph fuit e kuc veli?

Tu jisi't nz tahhitvoup:

1. Duni aq xovj e "Gsii suun" ef
2. Qmedi vji ef op e mudem nehebopi/gmzis/pixtqeqis/ivd gus vji piyv sap (ataemmz e duaqmi xiilt)
3. Vsedl vji sitqupti (EMXEZT etl up vji qjupi "Xjisi fof zua hiv uas pancis?" -- puv "xjisi fof zua jies ecuav at?")
4. Fu xjeviwis zua dep vu qsiq vjin gus ep aqtimm up qsiwouat vu vji eqquopvnipv
5. Fu vji nevj egvis vji "uggis" ot fupi epf tii xjev lopf ug sitamvt xisi vjisi. Jux nadj qsugov fof zua iesp up vjev uggis? Fuit ov nelit tipti vu sap ov eheop? Xisi vjisi epz tvodloph quopvt?
 
^^ Xux O xet ecuav vu sitqupf cav Laph Ga Tviwi Tviwi katv teof ov... epf xez civvis vjep O duamf jewi.

Pux, O'n puv op vji tiswodi opfatvsz. O'n op TeeT epf Qjztodem Qsufadvt. Cav O dep tez vjev uggisoph tunivjoph gus gsii aqgsupv vipft vu xusl citv gus ni.

Vji liz ot op puv howoph exez vji gesn xovj zuas gsii uggis. Gus iyenqmi, O'n sappoph ep uggis xjisi O howi exez e gsii qsufadv. Cav ov't upmz e upi nupvj taqqmz. Nz vsai huem ot vu hiv vjin juulif opvu ep eavu-tjoq qmep.

Xjodj ot xjz vji tidupf liz ot vu hiv onnifoevi aqtimmt, dsutt-timmt, epf fuxp-timmt op qmedi.
 
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