Mr. Thomas
New Contributor
- Joined
- Feb 15, 2014
- Messages
- 7
Rep Bank
$50
$50
User Power: 29%
Hey Guys,
To keep a long story short, I help run and manage a decent sized cleaning company. Officially, I am the head sales representative and just recently I took on the role of market development. I started back in 2009 as my own company and in 2011 I merged with a larger company which took away some control but gave me a lot more free time! I know this was a nut move so you will have to forgive me, I had not read or heard of the Millionaire Fastlane at that time. The purpose of this thread is not to determine whether my current situation is fast lane...I know the answer! What I wish to achieve is to learn the in's and out's of marketing. I am in a position to test anything I want without spending a dime of my own money. I figure this is a golden opportunity for me to learn some valuable lessons that will both help with my current career and help me in my future stake in the world of FastLane!
My plan is to expand this company to a new level and up until this time I have only performed business to business cold calls, in person. Word of mouth has worked ok but walking into the front door in person has proven most effective given my limited tactics. I hope that by implementing an aggressive and targeted ad campaign we will be able to realize the kind of growth I know we are capable of.
I have also been commissioned to rebuild our website, determine which streams of social media to implement if any, and to develop a growth strategy that we can follow step by step. I am still working on the strategy but I do have a Phase One!!!
The goal with this phase it strengthen the foundation of our company and to hopefully provide us with some valuable feedback from the customers we already serve. Once I gauge the response, I hope to have a better idea on how to successfully reach new potential clients...which is the end goal.
Phase One: Internal Growth-The foundation
90% of our client base is commercial. Within our base we are only taping into about 20% of the overall revenue within our industry. That 20% is window cleaning which leaves revenues generated from janitorial, carpet cleaning, power washing, and tile cleaning on the table. Since we are fully capable of providing for these additional needs we have put together a glorified program that we call...The Comprehensive Service Plan. Basically we combine all of their annual services under one plan, bill them one monthly fee, and we take care of the scheduling. I am currently working on a sales ad that we will print on the back of all of our invoices which will be targeted at specific, Existing clients who we believe would fit this new model perfectly. We figured since they have to work with our invoices already, what better place to put an add for an up-sale! I am attaching a file to show you guys what I have so far. It is a rough draft and I am simply looking for your input. Once I have several different versions of this same add ironed out, we will begin testing the response. I also plan to provide a coupon at the bottom of every invoice we send with this ad.
Have a look, don't be shy and please don't worry about my feelings! I will update this thread as I continue to develop my strategy and marketing plan. Any and all advice is greatly appreciated.
Here's to more experience!
To keep a long story short, I help run and manage a decent sized cleaning company. Officially, I am the head sales representative and just recently I took on the role of market development. I started back in 2009 as my own company and in 2011 I merged with a larger company which took away some control but gave me a lot more free time! I know this was a nut move so you will have to forgive me, I had not read or heard of the Millionaire Fastlane at that time. The purpose of this thread is not to determine whether my current situation is fast lane...I know the answer! What I wish to achieve is to learn the in's and out's of marketing. I am in a position to test anything I want without spending a dime of my own money. I figure this is a golden opportunity for me to learn some valuable lessons that will both help with my current career and help me in my future stake in the world of FastLane!
My plan is to expand this company to a new level and up until this time I have only performed business to business cold calls, in person. Word of mouth has worked ok but walking into the front door in person has proven most effective given my limited tactics. I hope that by implementing an aggressive and targeted ad campaign we will be able to realize the kind of growth I know we are capable of.
I have also been commissioned to rebuild our website, determine which streams of social media to implement if any, and to develop a growth strategy that we can follow step by step. I am still working on the strategy but I do have a Phase One!!!
The goal with this phase it strengthen the foundation of our company and to hopefully provide us with some valuable feedback from the customers we already serve. Once I gauge the response, I hope to have a better idea on how to successfully reach new potential clients...which is the end goal. Phase One: Internal Growth-The foundation
90% of our client base is commercial. Within our base we are only taping into about 20% of the overall revenue within our industry. That 20% is window cleaning which leaves revenues generated from janitorial, carpet cleaning, power washing, and tile cleaning on the table. Since we are fully capable of providing for these additional needs we have put together a glorified program that we call...The Comprehensive Service Plan. Basically we combine all of their annual services under one plan, bill them one monthly fee, and we take care of the scheduling. I am currently working on a sales ad that we will print on the back of all of our invoices which will be targeted at specific, Existing clients who we believe would fit this new model perfectly. We figured since they have to work with our invoices already, what better place to put an add for an up-sale! I am attaching a file to show you guys what I have so far. It is a rough draft and I am simply looking for your input. Once I have several different versions of this same add ironed out, we will begin testing the response. I also plan to provide a coupon at the bottom of every invoice we send with this ad.
Have a look, don't be shy and please don't worry about my feelings! I will update this thread as I continue to develop my strategy and marketing plan. Any and all advice is greatly appreciated.
Here's to more experience!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
