Now that a lot of people are coming off the Gary Halbert Challenge, I wanted to share an idea on where they can take their skills from here to start rolling in some serious profits.
After practicing copy-writing for a while, I had a feeling of "OK, should I do mail order now?"
Not necessarily. There's another way.
So the question I asked myself is you can write decent copy...but what are you going to do if nobody can read it?
Copy writing is ALL about putting the desires of people first....and for that you need to find the people.
It's that simple.
From my learning through reading Z's old posts (Which i HIGHLY recommend to any newbie that's lost), it's almost impossible to make money once you have a certain formula set.
All credit goes to @zen*******!
The formula comes in the form of Paid Traffic.
Step 1: STOP looking for a product, Find a group of people who have a need!
Find out a bunch of people who have something in common, a group of some sort and where they hang out online. Example, Video gamers who play WorldofWarcraft hang around a couple sites like warcraftworld.com. Many of them want to up their status in the game, and may be willing to buy a product that will do that for them. Market an eBook to them about how to up their level!
The idea is you CANNOT create desire, only direct it.
So FIND OUT AND FILL NEEDS THAT PEOPLE ALREADY HAVE!
Sign up for any of these Display Networks, listed on this site:
http://www.warriorforum.com/ad-netw...43-huge-list-ad-networks-traffic-sources.html
and figure out a demographic with a need.
Step 2: Find an offer that appeals to their need
Once you've identified where a group of people with a need hang out (a TRAFFIC SOURCE), figure out how you can fill that need. What product or service can you offer them that would make them feel that they need to spend money to get this service to fill that need.
I.e. The need has to be greater than the pain of paying the $.
Example, a website for pregnant women and mothers to be, is http://www.babycenter.ca/
What you can do is market things that those women on those website are looking for, stretch-mark creams, enhanced vitamin baby food, ebook that shows techniques of increasing baby IQ and health.
Here is where you can find an offer: http://www.offervault.com/?sort=payout&order=desc
Step 3: Create the Funnel
Create the ad that you will put on the site (publisher). You have to make sure it maximizes the amount of clicks going to your landing page, where there will be copy that will intensify the desire, and eliminate pains to purchase.
You want to explain every detail of the benefits they will get, not just a description of what the product does.
At the bottom you will create a buy now button, a Call To Action.
Step 4: TEST TEST TEST TEST
You will create atleast 3 offers for every demographic, and test atleast 5 ads, 5 landing pages, 5 copies.
You will need a website, you will NOT need to know how to code!
(Use Wordpress, You can have a website put up in 20 minutes. Watch this video:
)
You must have atleast 300 clicks on each combination of Offer + AD + Copy + landing page to fairly assess the performance of each variable.
10,000 Impression (views) for each Ad, you'll know how well it's working by how many clicks.
To figure out what works the best you'll need to know the numbers. For that, you'll need tracking.
These are the 2 top tracking softwares out there:
http://www.cpvlab.com/
http://prosper.tracking202.com/apps/
Step 5: Identify the Winner and SCALE
Once you have figured out the winning ad, the one profitable Golden Goose egg, the formula it takes to make a profit, you SCALE.
Run it hard and fast, as much as you can. Find other traffic sources with the same demographic, group of people hanging out. Advertise to them as well.
Roll in the benjamins, baby! Then reinvest the profit till your hitting some numbers that would've made you sweat bullets just a few months ago
Rinse and Repeat.
I understand this might not provide all the details, but my purpose is to show you where you can apply the skills you've learnt.
The rest you'll have to work for
Any thoughts, comments, flames and suggestions are encouraged
Check out these threads for more info:
https://www.thefastlaneforum.com/community/threads/1-year-later-now-what.44565/
https://www.thefastlaneforum.com/community/threads/ama-25m-in-affiliate-mktg-revenue-exiting-the-game-ask-me-anything.48221/
After practicing copy-writing for a while, I had a feeling of "OK, should I do mail order now?"
Not necessarily. There's another way.
So the question I asked myself is you can write decent copy...but what are you going to do if nobody can read it?
Copy writing is ALL about putting the desires of people first....and for that you need to find the people.
It's that simple.
From my learning through reading Z's old posts (Which i HIGHLY recommend to any newbie that's lost), it's almost impossible to make money once you have a certain formula set.
All credit goes to @zen*******!
The formula comes in the form of Paid Traffic.
Step 1: STOP looking for a product, Find a group of people who have a need!
Find out a bunch of people who have something in common, a group of some sort and where they hang out online. Example, Video gamers who play WorldofWarcraft hang around a couple sites like warcraftworld.com. Many of them want to up their status in the game, and may be willing to buy a product that will do that for them. Market an eBook to them about how to up their level!
The idea is you CANNOT create desire, only direct it.
So FIND OUT AND FILL NEEDS THAT PEOPLE ALREADY HAVE!
Sign up for any of these Display Networks, listed on this site:
http://www.warriorforum.com/ad-netw...43-huge-list-ad-networks-traffic-sources.html
and figure out a demographic with a need.
Step 2: Find an offer that appeals to their need
Once you've identified where a group of people with a need hang out (a TRAFFIC SOURCE), figure out how you can fill that need. What product or service can you offer them that would make them feel that they need to spend money to get this service to fill that need.
I.e. The need has to be greater than the pain of paying the $.
Example, a website for pregnant women and mothers to be, is http://www.babycenter.ca/
What you can do is market things that those women on those website are looking for, stretch-mark creams, enhanced vitamin baby food, ebook that shows techniques of increasing baby IQ and health.
Here is where you can find an offer: http://www.offervault.com/?sort=payout&order=desc
Step 3: Create the Funnel
Create the ad that you will put on the site (publisher). You have to make sure it maximizes the amount of clicks going to your landing page, where there will be copy that will intensify the desire, and eliminate pains to purchase.
You want to explain every detail of the benefits they will get, not just a description of what the product does.
At the bottom you will create a buy now button, a Call To Action.
Step 4: TEST TEST TEST TEST
You will create atleast 3 offers for every demographic, and test atleast 5 ads, 5 landing pages, 5 copies.
You will need a website, you will NOT need to know how to code!
(Use Wordpress, You can have a website put up in 20 minutes. Watch this video:
You must have atleast 300 clicks on each combination of Offer + AD + Copy + landing page to fairly assess the performance of each variable.
10,000 Impression (views) for each Ad, you'll know how well it's working by how many clicks.
To figure out what works the best you'll need to know the numbers. For that, you'll need tracking.
These are the 2 top tracking softwares out there:
http://www.cpvlab.com/
http://prosper.tracking202.com/apps/
Step 5: Identify the Winner and SCALE
Once you have figured out the winning ad, the one profitable Golden Goose egg, the formula it takes to make a profit, you SCALE.
Run it hard and fast, as much as you can. Find other traffic sources with the same demographic, group of people hanging out. Advertise to them as well.
Roll in the benjamins, baby! Then reinvest the profit till your hitting some numbers that would've made you sweat bullets just a few months ago
Rinse and Repeat.
I understand this might not provide all the details, but my purpose is to show you where you can apply the skills you've learnt.
The rest you'll have to work for
Any thoughts, comments, flames and suggestions are encouraged
Check out these threads for more info:
https://www.thefastlaneforum.com/community/threads/1-year-later-now-what.44565/
https://www.thefastlaneforum.com/community/threads/ama-25m-in-affiliate-mktg-revenue-exiting-the-game-ask-me-anything.48221/
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