In the spring of 2011 Joshua Resnikoff was working on his Ph.D. in biomedical engineering from Tufts University in Medford, Mass., while his wife made and sold kimchi, the Korean spicy pickled cabbage. Because of her business, Resnikoff notes, "We had a ton of Mason jars around, and I used to use them to drink coffee in the morning."
The jars, made of glass, are nonreactive, nontoxic and easy to clean--but not necessarily easy to drink out of. "We were in the car one day, and I spilled coffee all over myself," Resnikoff recalls. "My wife said, ‘Someone should make a lid for those.' So I went online and tried to find something, but nothing like it existed." Resnikoff told his friend Aaron Parone, a medical design engineer, about the idea, and Parone said it was so simple, he could make one by the next day. But, he added, "It'd be stupid. Nobody would buy it."
Last year they sold more than 140,000 of their to-go lids for Mason jars. At an average of $8 a pop, that works out to more than a million bucks.
How a Coffee Lid Turned into a Million-Dollar Idea | Entrepreneur.com
[video=youtube;Gd_kjKoBT60]http://www.youtube.com/watch?v=Gd_kjKoBT60[/video]
The jars, made of glass, are nonreactive, nontoxic and easy to clean--but not necessarily easy to drink out of. "We were in the car one day, and I spilled coffee all over myself," Resnikoff recalls. "My wife said, ‘Someone should make a lid for those.' So I went online and tried to find something, but nothing like it existed." Resnikoff told his friend Aaron Parone, a medical design engineer, about the idea, and Parone said it was so simple, he could make one by the next day. But, he added, "It'd be stupid. Nobody would buy it."
Last year they sold more than 140,000 of their to-go lids for Mason jars. At an average of $8 a pop, that works out to more than a million bucks.
How a Coffee Lid Turned into a Million-Dollar Idea | Entrepreneur.com
[video=youtube;Gd_kjKoBT60]http://www.youtube.com/watch?v=Gd_kjKoBT60[/video]
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