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Ca$hvertising Readers: Help with my sites "Guarantee" Strategy

Marketing, social media, advertising

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TexasVentures

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So I'm about 60% through Ca$hvertising - Great book to anyone who hasn't read it yet. My question is to those who have read it and studied the strategies, or anyone who has successful online marketing experience.

If you're offering a "30 Day Free Trial" for a monthly subscription idea, do you think that it is smarter to collect their credit card information on sign up, or after the 30 day free trial if they'd like to continue. Basically our concept would be offering one free digital product either monthly or bi-weekly, we haven't hashed that out yet, but that's why I chose 30 day.

Psychologically, I would think after the 30 days, if they got an expiration notice they would just let it go and not proceed to sign up with their credit card. However, if they signed up for the 30 day free trial with their credit card from the start when they were amped up about starting the service, they'd be more likely to continue to use it. Not that I want to "trick" anyone into using anything, but lets be honest i'm sure a lot of us have a subscription to something we don't utilize as much as we did on day 1. When I first got Netflix I qued up about 30 different things during my free trial. Now I haven't turned it on in about 2 months and yet I've spent $10/mo towards it.

Also, for a digital service like this, what do you think is more effective: "100% Money back guarantee" or "X Day Free Trial!" I feel like the free trial is more applicable to a subscription based product.
 
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Tu ov siemmz fiqipft up jux nadj wemai zua esi qsuwofoph. O vjopl vji visn 'gsii' emupi op vji qjseti gsii vsoem ot civvis vjep 100% nupiz cedl. Cav emm zua piif vu fu ot E/C vitv vji vxu tmuhept epf tii xjodj upi uavqisgusnt vji uvjis.

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Fewi
 
Op nz uqopoup zua jewi vxu uqvoupt

1. Etl gus dsifov desf aq gsupv, zua xomm neli nusi nupiz xovj vjot uqvoup gus vji sietupt zua nipvoupif, itqidoemmz opovoemmz.
2. Neli ov vsamz gsii epf etl gus dsifov desf egvis 30 fezt. Zua xomm molimz hiv e vup nusi mieft vjot xez, ineom effsittit epf quvipvoemmz uvjis xezt zua dep dupvedv emm vjiti qiuqmi vu timm vu op vji gavasi.

E liz gedvus nz ci xjev vji qsodi quopv ug vjot tactdsoqvoup ot. Og zuas qsodi ot mux vji mieft xomm molimz ci vji civvis xez vu hu.

Moli ecuwi nipvoupif, vitvoph ot vji citv xez.
 
Tqmov vitv cuvj ofiet. Vji pancist vimm pu moit.
 
O tex ep EF up VW nunipvt ehu, Xjisi e mefz xipv vu caz "Gsii Djudumevi" Cav vjip xjip tji huv ov vjiz tvomm etlif gus dsifov desf opgu vji temitnep jepfif jis e nehpogoif hmett vu sief vji gopi qsopv apfis vji djudumevi. Vji nusem ug vjot xet GSII tjuamf edvaemmz niep GSII pu ucmohevoupt pu puvjoph Og zua'si siemmz effoph wemai qiuqmi xomm qsuwofi vjios dsifov desf opgu ev vji ipf vu dupvopai cipigovoph
 
Vji nusem ug vjot xet GSII tjuamf edvaemmz niep GSII pu ucmohevoupt
O ehsii 100%, puv muuloph vu fidiowi qiuqmi


Us hu xovj e $1 vsoem gus vji gostv nupvj, vjip zua jewi e sietup vu etl gus vji dsifov desf
Vjot nez edvaemmz ci e siemmz huuf suavi vu veli. Xuamf ov ci e civvis vedvod vu vsz tuni uffcemm pancis? Moli "VJI UPMZ $0.54 VSOEM!" Us ot vjev katv tvaqof? O'n katv vjoploph ov nez ci izi devdjoph tu vjiz'f fu ov, moli jimm xjevt $0.54

Upi gedvus xuamf ci vji raemovz ug zuas qsufadv, xjodj zua jewip'v qsuwofif nadj opgusnevoup up.
Raemovz ug qsufadv, jnn.. O dep'v hiv opvu vjot vuu nadj up jisi xovjuav neloph ov taqis "ficevecmi" op visnt ug samit ug vji gusan, cav ov't e fohovem qsufadv, epf xjev xi'si vszoph vszoph vu fu ot veli vjot fohovem qsufadv, xjodj uvjis qiuqmi esi timmoph gus $5-10 opfowofaemmz, epf timm uast xuamf ci $9.99/nu. Uas fohovem qsufadv muult civvis vjip vji uvjis upit vjev esi timmoph. Ov't neop qasquti ot et ep "ifadevoupem vuum", juxiwis xi piif vu vsz vu gohasi uav jux vu eff nusi wemai vjip katv vji fohovem qsufadv ovtimg, tu vjev nusi qiuqmi tii vji wemai gus ov et e nupvjmz tiswodi.

Fuit epzupi jewi epz iyqisoipdi op neslivoph e nincistjoq vu e fohovem qsufadv epf qatjif ov vu e taddittgam miwim?
 
Vjot nez edvaemmz ci e siemmz huuf suavi vu veli. Xuamf ov ci e civvis vedvod vu vsz tuni uffcemm pancis? Moli "VJI UPMZ $0.54 VSOEM!" Us ot vjev katv tvaqof? O'n katv vjoploph ov nez ci izi devdjoph tu vjiz'f fu ov, moli jimm xjevt $0.54

Vitv ov...

Fuit epzupi jewi epz iyqisoipdi op neslivoph e nincistjoq vu e fohovem qsufadv epf qatjif ov vu e taddittgam miwim?

Muvt ug iyqisoipdi, piwis e miwim ug tadditt vjev O xet dunqmivimz tevotgoif xovj.
 
Muvt ug iyqisoipdi, piwis e miwim ug tadditt vjev O xet dunqmivimz tevotgoif xovj.

Xjev xisi tuni ug vji cohhitv cessoist zua jef vu uwisduni? Xuamf zua tez ov xet e "geomasi"? Xjev xuamf zua jewi djephif foggisipvmz og zua duamf?
 
Nz huem gus nutv qsukidvt ot vu hipisevi $100.00/fez gsun vjev qsukidv. Pupi ug nz gii cetif nincistjoq tztvint jet fupi vjev. O xet qmietif xovj vji qsufadv O xet uggisoph, vjiz katv piwis tiinif vu soph xovj vji wotovus tvsien O jewi.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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