I currently have a small business/website with a mailing list.
The mailing list goes out each day and generates traffic to the site, which generates money.
Basically the maths goes like this:
1000 visits = roughly £24.20
Now I get around 7 visits per day for every 100 mailing list subscribers I have.
I can buy mailing lists subscribers from various sources, send FB ads to my signup page, run competitions etc.
Ive found a partner who can generate them at £0.25p per sub. Ive already bought £1k's worth.
So the problem is, I can work out that the maths on this look good. I have £5000 I could use to buy 20,000 subscribers that would be generated within a month.
That would mean an extra £33.88 in revenue per day. Which would pay for the investment after 147 days.
That isn't even taking into consideration the value of the website/business as a whole, should I decide to sell it.
The only problem is - Im finding myself all risk averse, why can't I just happily plunk down the £5000? I feel like something might go wrong (the worst being a google related issue, banning etc).
But it makes sense and I will be on my way to the fastlane by doing it - does anyone else have this risk aversion issue? Particularly at the last minute when things are actually starting to go well?
The mailing list goes out each day and generates traffic to the site, which generates money.
Basically the maths goes like this:
1000 visits = roughly £24.20
Now I get around 7 visits per day for every 100 mailing list subscribers I have.
I can buy mailing lists subscribers from various sources, send FB ads to my signup page, run competitions etc.
Ive found a partner who can generate them at £0.25p per sub. Ive already bought £1k's worth.
So the problem is, I can work out that the maths on this look good. I have £5000 I could use to buy 20,000 subscribers that would be generated within a month.
That would mean an extra £33.88 in revenue per day. Which would pay for the investment after 147 days.
That isn't even taking into consideration the value of the website/business as a whole, should I decide to sell it.
The only problem is - Im finding myself all risk averse, why can't I just happily plunk down the £5000? I feel like something might go wrong (the worst being a google related issue, banning etc).
But it makes sense and I will be on my way to the fastlane by doing it - does anyone else have this risk aversion issue? Particularly at the last minute when things are actually starting to go well?
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