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Sramana: Did you continue to operate the directory service during the three years you worked to establish your new product?
T.J. Clark: No. We moved to a lead generation, pay-for-performance advertising model. We focused on lead generations and bookings.
Sramana: How did that impact your revenue model?
T.J. Clark: It helped a lot. It was a better value proposition for the limo companies. They were no longer paying flat fees; rather, they were paying based on the exposure we were getting their company.
Sramana: How much did you charge for each lead?
T.J. Clark: It varied based on the value of the quote. If it was a big ticket quote we charged more, and if it was a small service, such as a ride to the airport, we charged less. It was tiered.
Sramana: What did you do in terms of revenue ramp between 2008 and 2011 based on that business model?
T.J. Clark: We have grown our revenue approximately 50% year over year. We have had the same level of traffic growth as well. We have revenues over $5 million today.
Sramana: Did you mold the lead generation business completely into booking, or do you maintain lead generation and booking as a separate business concept?
T.J. Clark: We have maintained both revenue streams.
Sramana: Tell me more about the launch of the booking business.
T.J. Clark: We launched the beta version of that product in 2010. We went into full production in 2011. That is where we believe the future of the company lies. We believe we can become a $50 million to $100 million business through the booking engine. In 2011 it took us less than three months to double our entire 2010 velocity.
http://www.sramanamitra.com/2012/01...ousine-service-limos-com-ceo-tj-clark-part-1/
Sramana: Did you continue to operate the directory service during the three years you worked to establish your new product?
T.J. Clark: No. We moved to a lead generation, pay-for-performance advertising model. We focused on lead generations and bookings.
Sramana: How did that impact your revenue model?
T.J. Clark: It helped a lot. It was a better value proposition for the limo companies. They were no longer paying flat fees; rather, they were paying based on the exposure we were getting their company.
Sramana: How much did you charge for each lead?
T.J. Clark: It varied based on the value of the quote. If it was a big ticket quote we charged more, and if it was a small service, such as a ride to the airport, we charged less. It was tiered.
Sramana: What did you do in terms of revenue ramp between 2008 and 2011 based on that business model?
T.J. Clark: We have grown our revenue approximately 50% year over year. We have had the same level of traffic growth as well. We have revenues over $5 million today.
Sramana: Did you mold the lead generation business completely into booking, or do you maintain lead generation and booking as a separate business concept?
T.J. Clark: We have maintained both revenue streams.
Sramana: Tell me more about the launch of the booking business.
T.J. Clark: We launched the beta version of that product in 2010. We went into full production in 2011. That is where we believe the future of the company lies. We believe we can become a $50 million to $100 million business through the booking engine. In 2011 it took us less than three months to double our entire 2010 velocity.
http://www.sramanamitra.com/2012/01...ousine-service-limos-com-ceo-tj-clark-part-1/
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