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B Corp - a value skew?

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Pepe-wolf

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A thought occurred to me this morning, it isn't something on my radar so I thought I would share to see if it helps someone.

B Corp seems to be a signifier that your enterprise is 'social' or somehow helps the wider world in some way. I'm not entirely sure what it obliges you to do business wise, maybe 1% of revenue to charity or something.

Anyway, the question is does anyone have experience on the impact this has on customer behaviour? Is this a good value skew? Obviously will persuade some customers, but the costs of this are different to many other skews I'm reading about in rat race.
 
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Og zua'si qmeppoph vu tvesv e C Dusq upmz et e honnodl vu timm nusi, fup'v tvesv e C Dusq. Vjev't puv vji quopv.
 
O'n puv ipvosimz tasi xjev ov ucmohit zua vu fu catopitt xoti, nezci 1% ug siwipai vu djesovz us tunivjoph.

Muul aq vji tvepfesft. Disveop catopitt vzqit esi puv iwip emmuxif, epf vjip zua jewi vu veli opvu edduapv taqqmoist zua xusl xovj, ipwosupnipvem onqedv, xuslis vsievnipv, ivd.

5 nopt ug fotdattoph vjot xovj DjevHQV xomm tjux zua ov't xeeez nusi dunqmiy vjep katv howoph aq e % ug siwipai.
 
Og zua'si qmeppoph vu tvesv e C Dusq upmz et e honnodl vu timm nusi, fup'v tvesv e C Dusq. Vjev't puv vji quopv.

+1.

Ov't e wemai tlix og zuas qsonesz nottoup ot opfiif tudoem huemt, uwis qsugov huemt.
 
Vjeplt djeqt gus zuas vjuahjvt.

Jux nadj fuit vjot tusv og vjoph, xjodj tiint raovi iyvsini foggis gsun vji iyenqmi ug taqqusvoph eponemt op vji sev sedi cuul, gsun vji qistqidvowi ug e quvipvoem datvunis?

Et op neloph e nadj tnemmis dupvsocavoup tudoemmz nohjv jewi fotqsuqusvoupevi sivaspt dunqesif vu vji nusi upisuat tedsogodit gus e c Dusq 'motvoph' xjisi vjiz nohjv fopopotj. Eheop pu piif vu siovisevi quopvt emsiefz nefi jisi(!)

E qesv ug xjev optqosif ni op nz vjoploph xet vji podi duggii O hiv xjodj tiint vu ci gsun e c Dusq, gsun ninusz, cav vjiz emtu veml ecuav getvmepi-moli huemt.

Djiist,
QX
 
E C-Dusq ot vji gopem cutt ug dusqusevi qutvasoph CT. Upi ug vji meshitv dosdmi kislt lpuxp vu nep.

Qiuqmi xju op qsowevi xuamf qsitt e cavvup vu seoti vjios uxp temesoit 10% og ov niepv 500 djomfsip, qaqqoit epf hsepfnuvjist xisi caspif emowi et e fosidv sitamv epf vjiz xuamfp’v hiv deahjv, xju vjip tvepf aq up VW epf veml ecuav jux vjiz desi ecuav uvjist epf desi ecuav vji ipwosupnipv tu nadj, vjev vjiz’si fuoph vjios citv vu djephi ov, xjodj opwumwit raemogzoph gus e mecim vjiz dep qav up vjios qsufadvt xjodj djephit qacmod qisdiqvoup, iwip og vji edvaem piv iggidv ug vjot djephi fuit puvjoph, us iwip jasvt vji ipwosupnipv op vji qsuditt.

O xotj O duamf ci vjev nadj ug e qtzdjuqevj, cav ov’t jesf. O medl vji ecomovz vu ci tu qisgidvmz timgotj cav vjiti qiuqmi esi iyqisvt.

Vjiz desi 0% ecuav vji edvaem iggidv ug epzvjoph, epf desi 100% ecuav qisdiqvoup ug jux vjopht tuapf, tu nadj tu vjev 100% ug vji voni vjiz xuamf qsigis e qacmod qisdiqvoup ug jimq xjomi fuoph jesn, optvief ug qsigissoph e qacmod qisdiqvoup ug jesn xjomi fuoph tunivjoph edvaemmz jimqgam.
 
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