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This is the documentary I was talking about:<br />
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</div><i><span style="font-size: 10px"><a href="https://www.youtube.com/watch?v=VJSmyQ63lkk&ab_channel=FutureProof" target="_blank" class="link link--external" rel="nofollow ugc noopener">View: https://www.youtube.com/watch?v=VJSmyQ63lkk&ab_channel=FutureProof</a></span></i><br />
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And another one I found on Kassensturz:<br />
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</div><i><span style="font-size: 10px"><a href="https://www.youtube.com/watch?v=QMNYRPzvd50&ab_channel=SRFKassensturz" target="_blank" class="link link--external" rel="nofollow ugc noopener">View: https://www.youtube.com/watch?v=QMNYRPzvd50&ab_channel=SRFKassensturz</a></span></i><br />
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I'm not active on Instagram anymore so I can't give you my view on that. But even if there are a lot of people doing something this is not a sign to not do it. First you have the confirmation that there is a market for it and second most of those people are probably not from Switzerland. And yes, of course all the algorythms show you the stuff you look at the longest. So if you start watching this stuff it will show you more. And the normal human psychology is, that if we see more of something we automatically think it happens a lot more than it actually does.<br />
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The situation I've noticed so far is that there are a few companies that do sustainable clothing. Most of them are pretty ugly imo. I don't want everyone to see that my shirt is made with recycled cotton or whatever. I want it because I think it is good for the planet and it will last me a long time. Not to show everyone that I'm a great person. And most of those products are still not that high quality. Just made of ecological stuff.<br />
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You might find more if you look a bit deeper into it. Maybe go to some places like Manor, Coop, and so on and see if you can find real high quality stuff that still looks good for everyday wear.<br />
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Another example: Mark Zuckerbergs shirts look really basic. They cost about 600USD per shirt from what I've heard. It's because they are made with high quality materials and of course made by a known tailor. But in the end he pays for the quality and not for the gucci or prada logos on the shirt. I guess there is a market for this stuff. If it is not as expensive probably even more if the "normal" person is able to afford it.<br />
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Hope this helped.
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</blockquote>I’ve watched the documentaries and they really helped me to put into perspective what’s the problem. I actuallz think it’s quite complex and there are a few things that nees to be changed. It starts from what material you choose to use, how you produce and what you intend to do with the clothing afterwards. I’m a bit afraid it could be too hard to break the cycle, because our whole society would also need to change their mindset about fashion and consuming. People love to buy, that’s why they don’t care about quality. And trends change so fast, nobody wants to be left out. I think I would need to get people to start caring for their clothes more and get them to understand that they need to start to value every single piece. But how do I do that in a world like this, where everybody is stressed and unhappy - just looking for a way to numb themselves?</div>