User Power
Value/Post Ratio
162%
- Dec 27, 2021
- 26
- 42
Millionaire Fastlane is an amazing read and great road map for exponential wealth development.
When I read something that I enjoy or find adds value to my life, I often share it, talk about it and try to get others to read it. Reading is leading, and I've spent the last 22 years serving in the Air Force (retired in Oct 21). I read to improve my mind, decision-making and leadership abilities. This book has true value, but there's a barrier that prevents some from gaining it. I believe it is a barrier that can be addressed.
When I talk to people about this particular book, most immediately give me that dubious stare that indicates they believe I'm getting duped and I'm trying to bring them down with me. Now, it could be their perception of who I am and what I fall victim to. Or it could be the book's title.
As DeMarco said in the Great Rat Race Escape , the title of his first book is a turn off for some people. He's heard the feedback, which meets the 3 strikes rule, but he feels strongly that this title is tied to the core message of the material and can't be changed.
Pain Point: "The Millionaire Fastlane " title turns off prospective readers. In my experience, this is the result of its implicit association with "get rich quick" schemes.
If DeMarco can't change the title, why not try and add something to the cover that clarifies the message. There is a subtitle: "Crack the code to wealth and live rich for a lifetime." This is ok. When I read it, I assumed that this book would focus on Internet ventures, which turns out to be how DeMarco became wealthy. But IT doesn't appeal to all readers, and it doesn't break away from the scripted "getting rich will never happen and anyone who says I can be is lying" response.
What does appeal to all readers is improved quality of life and knowing that their investments (time, effort, money) is rewarded in a meaningful way.
When I took note of the quick judgmental responses that I received just for mentioning this title to coworkers and family, I started adding my own explanation to tackle them preemptively: "It's not 'get rich quick,' it's Get Rich Hard. It's based on stoic philosophies (in my mind, anyway) that focus on decision-making processes, adding value to the life experience of others and giving of yourself."
Proposed Solution: What about a badge or seal from a third party that offered: "It's not get rich quick. It's get rich hard. Lose the script and live rich young!"
When I read something that I enjoy or find adds value to my life, I often share it, talk about it and try to get others to read it. Reading is leading, and I've spent the last 22 years serving in the Air Force (retired in Oct 21). I read to improve my mind, decision-making and leadership abilities. This book has true value, but there's a barrier that prevents some from gaining it. I believe it is a barrier that can be addressed.
When I talk to people about this particular book, most immediately give me that dubious stare that indicates they believe I'm getting duped and I'm trying to bring them down with me. Now, it could be their perception of who I am and what I fall victim to. Or it could be the book's title.
As DeMarco said in the Great Rat Race Escape , the title of his first book is a turn off for some people. He's heard the feedback, which meets the 3 strikes rule, but he feels strongly that this title is tied to the core message of the material and can't be changed.
Pain Point: "The Millionaire Fastlane " title turns off prospective readers. In my experience, this is the result of its implicit association with "get rich quick" schemes.
If DeMarco can't change the title, why not try and add something to the cover that clarifies the message. There is a subtitle: "Crack the code to wealth and live rich for a lifetime." This is ok. When I read it, I assumed that this book would focus on Internet ventures, which turns out to be how DeMarco became wealthy. But IT doesn't appeal to all readers, and it doesn't break away from the scripted "getting rich will never happen and anyone who says I can be is lying" response.
What does appeal to all readers is improved quality of life and knowing that their investments (time, effort, money) is rewarded in a meaningful way.
When I took note of the quick judgmental responses that I received just for mentioning this title to coworkers and family, I started adding my own explanation to tackle them preemptively: "It's not 'get rich quick,' it's Get Rich Hard. It's based on stoic philosophies (in my mind, anyway) that focus on decision-making processes, adding value to the life experience of others and giving of yourself."
Proposed Solution: What about a badge or seal from a third party that offered: "It's not get rich quick. It's get rich hard. Lose the script and live rich young!"
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