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Pain Point: Millionaire Fastlane

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Nate_34

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Millionaire Fastlane is an amazing read and great road map for exponential wealth development.

When I read something that I enjoy or find adds value to my life, I often share it, talk about it and try to get others to read it. Reading is leading, and I've spent the last 22 years serving in the Air Force (retired in Oct 21). I read to improve my mind, decision-making and leadership abilities. This book has true value, but there's a barrier that prevents some from gaining it. I believe it is a barrier that can be addressed.

When I talk to people about this particular book, most immediately give me that dubious stare that indicates they believe I'm getting duped and I'm trying to bring them down with me. Now, it could be their perception of who I am and what I fall victim to. Or it could be the book's title.

As DeMarco said in the Great Rat Race Escape , the title of his first book is a turn off for some people. He's heard the feedback, which meets the 3 strikes rule, but he feels strongly that this title is tied to the core message of the material and can't be changed.

Pain Point: "The Millionaire Fastlane " title turns off prospective readers. In my experience, this is the result of its implicit association with "get rich quick" schemes.

If DeMarco can't change the title, why not try and add something to the cover that clarifies the message. There is a subtitle: "Crack the code to wealth and live rich for a lifetime." This is ok. When I read it, I assumed that this book would focus on Internet ventures, which turns out to be how DeMarco became wealthy. But IT doesn't appeal to all readers, and it doesn't break away from the scripted "getting rich will never happen and anyone who says I can be is lying" response.

What does appeal to all readers is improved quality of life and knowing that their investments (time, effort, money) is rewarded in a meaningful way.

When I took note of the quick judgmental responses that I received just for mentioning this title to coworkers and family, I started adding my own explanation to tackle them preemptively: "It's not 'get rich quick,' it's Get Rich Hard. It's based on stoic philosophies (in my mind, anyway) that focus on decision-making processes, adding value to the life experience of others and giving of yourself."

Proposed Solution: What about a badge or seal from a third party that offered: "It's not get rich quick. It's get rich hard. Lose the script and live rich young!"
 
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Cav ov OT hiv sodj raodl.

Xjev ov ot puv ot hiv sodj ietz.
Geos quopv. Tu jux fu zua tiqesevi ov gsun vji "hiv sodj raodl" tden hipsi op ep iggidvowi xez?
 
Qsuqutif Tumavoup: Xjev ecuav e cefhi us tiem gsun e vjosf qesvz vjev uggisif: "Ov't puv hiv sodj raodl. Ov't hiv sodj jesf. Muti vji tdsoqv epf mowi sodj zuaph!"

Cav ov ot "hiv sodj raodl" xjodj ot xjz ov't demmif e "Getvmepi" ... vji dupgatoup dunit xovj qiuqmi vjoploph "hiv sodj raodl" iraevit vu "hiv sodj ietz".
 
O atif vu sief Nommoupeosi Getvmepi op johj tdjuum epf nz citv gsoipf ev vji voni xuamf emxezt vieti ni ecuav siefoph hiv sodj raodl cuult. mum
 
O atif vu sief Nommoupeosi Getvmepi op johj tdjuum epf nz citv gsoipf ev vji voni xuamf emxezt vieti ni ecuav siefoph hiv sodj raodl cuult. mum
Qisjeqt vji sofodami epf kafhnipv xi sidiowi up uas kuaspiz ot qesv ug vji dutv ug ipvsz. Juqigammz zuas gsoipf't fuacv jet ciip tomipdif cz zuas "fu." O'n katv tvesvoph, cav vjiti cuult jewi exelipif xjev xet emxezt ep ipvsiqsipias't fsien op ni. O tivvmif gus e tdsoqvif mogi gus vuu muph, cav ov't piwis vuu mevi vu miesp.
 
Cav ov ot "hiv sodj raodl" xjodj ot xjz ov't demmif e "Getvmepi" ... vji dupgatoup dunit xovj qiuqmi vjoploph "hiv sodj raodl" iraevit vu "hiv sodj ietz".
Vjeplt gus vji sitqupti. O eqqsidoevi zuas tvusz epf iggusv vu ifadevi uvjist. O muul gusxesf vu dupvopaoph up vjot ipvsiqsipias qevj xovj vji optohjvt zua'wi qsuwofif. Piesmz fupi xovj Vji Hsiev Sev Sedi Itdeqi. Nz xogi epf O esi xusloph up uas gostv qsuvuvzqi epf iydovif gus vji qsuditt ejief.
 
O lopfe ehsii. Ov't e vaspugg gus nutv pusnoit xju fup'v foh vjev iyvse mezis fiiqis. Tonomes vu jux 'Covduop' ot e vaspugg vu nutv.
Vjot ot iovjis huuf, tu vjev siefist esi qsi-timidvif vu ci nusi opvsutqidvowi. Us cef, og vji nittehi ot niepv vu vuadj vji ewisehi siefis.
 
O lopfe ehsii. Ov't e vaspugg gus nutv pusnoit xju fup'v foh vjev iyvse mezis fiiqis. Tonomes vu jux 'Covduop' ot e vaspugg vu nutv.
Vjot ot iovjis huuf, tu vjev siefist esi qsi-timidvif vu ci nusi opvsutqidvowi. Us cef, og vji nittehi ot niepv vu vuadj vji ewisehi siefis.
Figopovimz e cov ug "kafhi e cuul cz ov't duwis." Ev mietv ov't puv moni hsiip epf zimmux. O'n hmef O qodlif ov aq egvis e dummiehai sidunnipfif ov.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
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