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Long tail means the "long tail" of a graph. IE the minority of results.
See here: Long tail - Wikipedia, the free encyclopedia
The idea is that the long tail is equal to the short tail but covers a larger set of data. When it comes to searches you could pay $10 per click on "dish soap", $7 for "Best dish soap", $5 for "cleanest dish soap" or you could pay 5 cents per click for 200 different "long tail" keywords like "which dish soap is the greenest" (or whatever). It could even be a short term like "snazzy soap" if that happens to be an unpopular keyword.
(experts - please correct anything I got wrong here)
See here: Long tail - Wikipedia, the free encyclopedia
The idea is that the long tail is equal to the short tail but covers a larger set of data. When it comes to searches you could pay $10 per click on "dish soap", $7 for "Best dish soap", $5 for "cleanest dish soap" or you could pay 5 cents per click for 200 different "long tail" keywords like "which dish soap is the greenest" (or whatever). It could even be a short term like "snazzy soap" if that happens to be an unpopular keyword.
(experts - please correct anything I got wrong here)