Where did intentional iteration go?

[Niptuck MD]

1. Hotels and B&Bs = Booking.com (and other OTAs), Air B&B
2. Taxis = Uber
3. Florists = Interflora
4. Tradesmen UK = Able Group?

I suppose in a way also Groupon, Living Social, Yelp, Trip Advisor, Craig's List.

The trick is probably to do what Zuckerburg did and own a small piece of the pie first, then expand from there.



Plumber customers?

R+R=Profit

Repeat Business - Make sure they come back to you.

Referrals - Make sure they tell their friends.

They're also home-owners, so cross-sell and up-sell other services and products that home owners want.

Treat the first purchase as a test. Pass that and become their goto person for home services.

That's what happened with the plumber I use now. He's the only one who managed to get all our radiators working. I watched as two of them ran round the house trying to balance them, before they got frustrated and attached a hose to the system and flushed out any air blockages.

They weren't going home till they cracked it.

At least three other plumbers have done stuff in the house but no-one managed to get all the rads working.

"How you do anything is how you do everything."

We've got them in to do other small jobs now such as build a back gate.

When we want to get our utility room done we'll speak to the "plumber" first.

He's our goto guy now.

thank you sir

 

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