When a Facebook Ad was getting good traffic and conversions, and then keeps getting traffic but no more conversions, after how long should you typically pull the plug on it?
I understand that Ads only are successful for so long. I have an ad that had about a 5% CTR and converted for about a month, but for the last 10 days I've gotten no more sales.
Which is lame as that's eating profit!
I expected this to happen, but much later on. The audience I'm target is around 1 million, and the ad has only been seen by about 5000. I expected many more people would see the ad before it stopped being effective. Is what determines this how Pixel targets the people most likely to buy first? Then the rest are basically not likely to buy?
I'm pretty new to this and eager to learn, I appreciate any insight!
I'm also looking for a consultant btw, feel free to start a conversation with me if it's something you do!
I understand that Ads only are successful for so long. I have an ad that had about a 5% CTR and converted for about a month, but for the last 10 days I've gotten no more sales.
Which is lame as that's eating profit!
I expected this to happen, but much later on. The audience I'm target is around 1 million, and the ad has only been seen by about 5000. I expected many more people would see the ad before it stopped being effective. Is what determines this how Pixel targets the people most likely to buy first? Then the rest are basically not likely to buy?
I'm pretty new to this and eager to learn, I appreciate any insight!
I'm also looking for a consultant btw, feel free to start a conversation with me if it's something you do!
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