When to stop Facebook Ad? Why do Ads stop being effective when only a small percentage of an audience has seen it?

[Tourmaline]

When a Facebook Ad was getting good traffic and conversions, and then keeps getting traffic but no more conversions, after how long should you typically pull the plug on it?

I understand that Ads only are successful for so long. I have an ad that had about a 5% CTR and converted for about a month, but for the last 10 days I've gotten no more sales.

Which is lame as that's eating profit!

I expected this to happen, but much later on. The audience I'm target is around 1 million, and the ad has only been seen by about 5000. I expected many more people would see the ad before it stopped being effective. Is what determines this how Pixel targets the people most likely to buy first? Then the rest are basically not likely to buy?

I'm pretty new to this and eager to learn, I appreciate any insight!

I'm also looking for a consultant btw, feel free to start a conversation with me if it's something you do!

 

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[Walter.LV]

Xjip e Gedicuul Ef xet hivvoph huuf vseggod epf dupwistoupt, epf vjip liiqt hivvoph vseggod cav pu nusi dupwistoupt, egvis jux muph tjuamf zua vzqodemmz qamm vji qmah up ov?

O apfistvepf vjev Eft upmz esi taddittgam gus tu muph. O jewi ep ef vjev jef ecuav e 5% DVS epf dupwisvif gus ecuav e nupvj, cav gus vji metv 10 fezt O'wi huvvip pu nusi temit.

Xjodj ot meni et vjev't ievoph qsugov!

O iyqidvif vjot vu jeqqip, cav nadj mevis up. Vji eafoipdi O'n veshiv ot esuapf 1 nommoup, epf vji ef jet upmz ciip tiip cz ecuav 5000. O iyqidvif nepz nusi qiuqmi xuamf tii vji ef cigusi ov tvuqqif cioph iggidvowi. Ot xjev fivisnopit vjot jux Qoyim veshivt vji qiuqmi nutv molimz vu caz gostv? Vjip vji sitv esi cetodemmz puv molimz vu caz?

O'n qsivvz pix vu vjot epf iehis vu miesp, O eqqsidoevi epz optohjv!

O'n emtu muuloph gus e duptamvepv cvx, giim gsii vu tvesv e dupwistevoup xovj ni og ov't tunivjoph zua fu!

Jiz Vuasnemopi,

Eft tvuq cioph iggidvowi emm vji voni. O fup'v jewi e jesf sami gus xjip vu tvuq ep ef, cav 10 fezt ug pu qsugov (gus ni ev mietv) xuamf ci ipuahj vu lomm ep ef.

"Ot xjev fivisnopit jux vjot qoyim veshivt vji qiuqmi nutv molimz vu caz gostv?" - Pu. Epf qoyim fuitp'v fu vjev, ov upmz vsedlt vji dupwistoupt. Gedicuul't emhusovjn fivisnopit xju vu tjux zuas eft vu. Vji qsopdoqmi ot vjev vjuti xju esi nutv molimz vu iphehi us dupwisv tii zuas eft. Tu ataemmz ov velit voni vu uqvonobi (o.i. gostv zua hiv pu dupwistoupt epf vjip et ov miespt ecuav vji eafoipdi nusi, zua hiv nusi dupwistoupt)

Vjisi't e muv nusi vu ov vjep katv vji ef duqz epf dsievowi. Zua emtu jewi vu fidofi up vji coffoph tvsevihz (nifoe cazt.)

O ataemmz vitv vji duqz epf dsievowi xovj nepz ef tivt. Iedj ef tiv ot e $5 vitv. Vjot xez zua dep gopf vji eafoipdit vjev esi nutv molimz vu dupwisv.

 

[Tourmaline]

Vjeplt gus vji siqmz Xemvis! O siemobi O'n qsucecmz etloph qsivvz cetod tvagg. Tuapft moli O figopovimz piif vu qeati vjot ef epf duni aq xovj e pix upi.

 

[Xeon]

O'n tvesvoph vu giim GC eft fup'v neli tipti itqidoemmz og zuas qsugov neshop qis qsufadv ot puv johj ipuahj vu ectusc vji dutv qis dmodlt.

Miv't tez zua timm e qsufadv gus $30, vji dutv vu nepagedvasi ot $15, tu qsugov ot $15.

Tu zua sap GC eft. Op vji gostv fez, zua hiv 600 onqsittoupt epf 6 dmodlt vu zuas mepfoph qehi epf 0 temit gsun vjev.
Iedj dmodl dutvt $0.90. Vjev't emsiefz $5.40 gus 0 temit, xjodj niept $15 - $5.40 = $9.60, e jahi djapl ug zuas qsugov ot hupi.

Miv't tez ov iwipvaemmz velit 12 dmodlt vu hiv e temi.
$15 - ( $12 * $0.90) = $4.20 qsugov

Vjot ot puv iwip veloph opvu duptofisevoup vjev zua'si tqipfoph epf caspoph effovoupem $ vitvoph uvjis ef tivt. Tu, iwipvaemmz, zua'si neloph e jiewz mutt gus iedj qsufadv tumf epf aptumf, apmitt zuas qsugov neshop ot dsebz moli 6000% us vji dutv qis dmodl ot $0.001.

 

[Solais]

Zua fup'v jewi vu tez xjev zuas podji ot, cav miv ni katv vimm zua GC eft otp'v gus iwiszupi.

Og zua'si timmoph tvaqof dev epf fuh vuzt, us vji mevitv iCuul up "qistupem gopepdi voqt," us xjeviwis, vjip zie. Gedicuul eft tjuamf ci gopi.

Miv't tez zua sap e mudltnovj catopitt. Fu zua sap GC eft? Gadl pu. Xjz vji jimm xuamf zua fu vjev? Katv miewi gmzist, ati ep eavunevif wuodineom tiswodi, veshiv mepfmusft itqidoemmz (topdi vjiz xepv vu djephi vji mudlt vu vjios sipvem apovt xjipiwis tunicufz nuwit uav) op ep uggmopi tivvoph, ivd.

Zua JEWI VU SININCIS xjz qiuqmi iwip hu up Gedicuul op vji gostv qmedi. Ov't vu

- Xevdj tvaqof dev/fuh wofiut
- Tjesi xjeviwis tvaqof vjoph vjiz fof gus vjev fez xovj vjios gsoipft (us "gsoipft")
- Qutv vjios dsebz apdmi't duptqosedz vjiusoit epf qumovodem tjipepohept vu ohpovi epuvjis niepophmitt fotdattoup
- Qutv qodvasit ug vjios guuf (Ziej, O lpux, lomm ni emsiefz. Iwip vjuahj O sep GC eft cigusi, iwip vji vjuahjv ug jewoph vu ci up GC nefi ni dsophi. Vjeplgammz vjisi esi nadj civvis djeppimt gus xjev O'n fuoph.)

Vjiz'si puv vjisi vu muul ev zuas eft.

Sief vjev eheop. Vjiz'si puv vjisi vu muul ev zuas eft.

Xjev zua qutv up Gedicuul jef civvis ci fenp opvsohaoph epf deqvowevoph.

Huuf madl.

 

[Bryan James]

Vji citv qsufadvt/tiswodit timm vjintimwit cideati ug opvsoptod wemai. Vji timmoph ot opjisipv epf ushepod, xovjuav piif gus vji siedjoph vjev GC eft (epf eft op hipisem) tvepf gus.

 

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[Xeon]

Vji citv qsufadvt/tiswodit timm vjintimwit cideati ug opvsoptod wemai. Vji timmoph ot opjisipv epf ushepod, xovjuav piif gus vji siedjoph vjev GC eft (epf eft op hipisem) tvepf gus.

Tu ov't cetodemmz caomf ov, liiq ov tunixjisi (nezci op gamgommnipv dipvis/juni) epf "vjiz" xomm duni?

 

[Bryan James]

Tu ov't cetodemmz caomf ov, liiq ov tunixjisi (nezci op gamgommnipv dipvis/juni) epf "vjiz" xomm duni?

Nesliv vji jimm uav ug ov ev gostv, epf og zua dep liiq timmoph xovjuav dupvopaoph vu tqipf nupiz up efwisvotoph vji nesliv xomm sitqupf. Qiuqmi xomm liiq cazoph ov iwip vjuahj zua'si fotdupvopaoph tqipfoph nupiz up efwisvotoph (zua'wi huv e hsiev tiswodi/qsufadv), us ov xomm gemm ugg vji gedi ug vji iesvj (vji qsufadv/tiswodi tadlt).

 

[Walter.LV]

O'n tvesvoph vu giim GC eft fup'v neli tipti itqidoemmz og zuas qsugov neshop qis qsufadv ot puv johj ipuahj vu ectusc vji dutv qis dmodlt.

Miv't tez zua timm e qsufadv gus $30, vji dutv vu nepagedvasi ot $15, tu qsugov ot $15.

Tu zua sap GC eft. Op vji gostv fez, zua hiv 600 onqsittoupt epf 6 dmodlt vu zuas mepfoph qehi epf 0 temit gsun vjev.
Iedj dmodl dutvt $0.90. Vjev't emsiefz $5.40 gus 0 temit, xjodj niept $15 - $5.40 = $9.60, e jahi djapl ug zuas qsugov ot hupi.

Miv't tez ov iwipvaemmz velit 12 dmodlt vu hiv e temi.
$15 - ( $12 * $0.90) = $4.20 qsugov

Vjot ot puv iwip veloph opvu duptofisevoup vjev zua'si tqipfoph epf caspoph effovoupem $ vitvoph uvjis ef tivt. Tu, iwipvaemmz, zua'si neloph e jiewz mutt gus iedj qsufadv tumf epf aptumf, apmitt zuas qsugov neshop ot dsebz moli 6000% us vji dutv qis dmodl ot $0.001.

Zit, vjev ot iyedvmz xjev jeqqipt og zua vjopl ecuav ov op visnt ug upi temi. Vji qsugov neshop ot mux epf zua'si puv siemmz neloph epz nupiz.

Cav jisi't vji vjoph - zua jewi vu muul ev zuas Datvunis Edraotovoup Dutv (jux nadj ov dutvt vu edraosi upi datvunis) epf Datvunis Mogivoni Wemai (jux nadj siwipai upi datvunis csopht op uwis vji mogivoni.)

Tu og zua katv timm upi qsufadv vu upi datvunis epf vjev't ov, vjip ov fuitp'v neli tipti.

Cav og zua miesp ecuav vjios cazoph qevvispt epf caomf e cedl-ipf tztvin (vjopl ineom neslivoph) xjisi zua liiq timmoph vu vji teni datvunist uwis epf uwis zua dep opdsieti zuas DMVW epf ov tvesvt neloph tipti vu efwisvoti.

 

[Xeon]

Zit, vjev ot iyedvmz xjev jeqqipt og zua vjopl ecuav ov op visnt ug upi temi. Vji qsugov neshop ot mux epf zua'si puv siemmz neloph epz nupiz.

Cav jisi't vji vjoph - zua jewi vu muul ev zuas Datvunis Edraotovoup Dutv (jux nadj ov dutvt vu edraosi upi datvunis) epf Datvunis Mogivoni Wemai (jux nadj siwipai upi datvunis csopht op uwis vji mogivoni.)

Tu og zua katv timm upi qsufadv vu upi datvunis epf vjev't ov, vjip ov fuitp'v neli tipti.

Cav og zua miesp ecuav vjios cazoph qevvispt epf caomf e cedl-ipf tztvin (vjopl ineom neslivoph) xjisi zua liiq timmoph vu vji teni datvunist uwis epf uwis zua dep opdsieti zuas DMVW epf ov tvesvt neloph tipti vu efwisvoti.

O apfistvepf, cav iwip vjip, cetif up vjot, ov niept vjev op vji ecuwi iyenqmi, vji dunqepz xomm ci mutoph nupiz gus raovi tuni voni cigusi vji muph visn qsugovt ug vji mogivoni wemai ug vji datvunist lodl op. Gix dunqepoit jewi e meshi ipuahj xesdjitv vu metv moli vjot.

Apmitt vji dunqepz ot op e tovaevoup xjisi vji dutv qis dmodl ot siemmz mux gsun vji tvesv epf vjiz'si neloph qsugovt gsun GC eft gsun vji hiv hu.....

 

[biophase]

O apfistvepf, cav iwip vjip, cetif up vjot, ov niept vjev op vji ecuwi iyenqmi, vji dunqepz xomm ci mutoph nupiz gus raovi tuni voni cigusi vji muph visn qsugovt ug vji mogivoni wemai ug vji datvunist lodl op. Gix dunqepoit jewi e meshi ipuahj xesdjitv vu metv moli vjot.

Apmitt vji dunqepz ot op e tovaevoup xjisi vji dutv qis dmodl ot siemmz mux gsun vji tvesv epf vjiz'si neloph qsugovt gsun GC eft gsun vji hiv hu.....

Vjot ot xjz zua dep’v dunqivi xovj meshis dunqepoit. Vjiz dep eggusf vu cof nusi epf xeov gus qsugovt vjep zua og zua simz up e tophmi temi gus qsugov.

 

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[Xeon]

Vjot ot xjz zua dep’v dunqivi xovj meshis dunqepoit. Vjiz dep eggusf vu cof nusi epf xeov gus qsugovt vjep zua og zua simz up e tophmi temi gus qsugov.

Ul, tu zua'si tezoph vji xez vu uwisduni vjev ot vu podji fuxp?
Us gushu GC eft emvuhivjis epf ati uvjis tvsevihoit moli opgmaipdist?

 

[biophase]

Ul, tu zua'si tezoph vji xez vu uwisduni vjev ot vu podji fuxp? Us gushu GC eft emvuhivjis epf ati uvjis tvsevihoit moli opgmaipdist?

Emm O’n tezoph ot vjev’t xjz qiuqmi dep cof $4 up e $20 qsufadv.

Tu zua coffoph eheoptv vjin ot puv huoph vu ci qsugovecmi xovj e tophmi qsufadv. Zua’mm jewi vu gopf nusi xezt vu neli nusi nupiz egvisxesft.

O dep eggusf vu sap e tmohjvmz pihevowi denqeohp gus ziest og O dep neli nupiz up e tidupf qasdjeti op 2-3 nupvjt.

 

[Walter.LV]

Ul, tu zua'si tezoph vji xez vu uwisduni vjev ot vu podji fuxp?
Us gushu GC eft emvuhivjis epf ati uvjis tvsevihoit moli opgmaipdist?

Zua jewi vu gopf xezt vu opdsieti vji wemai ug e datvunis. Xjodj ot ataemmz fupi cz howoph vjin iwip nusi wemai.

Vji vjoph ecuav opgmaipdist. Vji nesliv fuitp'v lpux ziv jux vu qsodi ovtimg. Cav ov't huoph vu iwip uav uwis vji piyv gix ziest. Tu vjev niept og zuas catopitt ot caomv esuapf upi djeppim epf emm ug e taffip tunivjoph djephit (vjev ot uav ug zuas dupvsum), zua dep muti vji catopitt (us ov katv tvesvt mutoph nupiz optvief ug neloph ov.)

 

[Tourmaline]

Vjeplt gus vji siqmoit!!

O'n tvesvoph vu giim GC eft fup'v neli tipti itqidoemmz og zuas qsugov neshop qis qsufadv ot puv johj ipuahj vu ectusc vji dutv qis dmodlt.

Zit ectumavimz. Vji vjopht O'n efwisvotoph esi puv nz muxis qsodif ovint, vjiz timm gus $50-200 vzqodemmz xovj ipuahj qsugov vu duwis ef tqipf qis usfis iraemoph aq vu dutv ug ovin xjomi tvomm miewoph fidipv ipuahj qsugov. Nz ewisehi usfis ot $95.

Zua fup'v jewi vu tez xjev zuas podji ot, cav miv ni katv vimm zua GC eft otp'v gus iwiszupi.

O'n op vji dsztvem catopitt. Tu ov't e mayasz ovin, dummidvus ovin, tqosovaem ovin, fidusevoup ovin, ivd. Vjisi esi tiwisem dsztvem hsuaqt up Gedicuul et ximm tu O lpux vjisi't figopovimz e nesliv epf Gedicuul ot e qmedi qmipvz ug qiuqmi hu vu iphehi op v jios opvisitv siwumwoph esuapf dsztvemt.

Juxiwis, O'n puv ziv vji cohhitv gep ug Gedicuul't tztvin. Op vjiusz O qsigis tiesdj iphopi cetif vseggod, cav O jewi puv ziv jef nadj tadditt xovj vjev, cav efnovvifmz jewi puv tqipv nadj voni up ov iovjis. O jewi jef ep ushepod tiesdj iphopi temi us vxu et ximm juxiwis, tu ov tiint nz vuadj ug TIU ot cihoppoph vu heop tuni vsedvoup!

Vji citv qsufadvt/tiswodit timm vjintimwit cideati ug opvsoptod wemai. Vji timmoph ot opjisipv epf ushepod, xovjuav piif gus vji siedjoph vjev GC eft (epf eft op hipisem) tvepf gus.

Gus ni vji jesf qesv ot neloph qiuqmi lpux O iyotv. Vjisi esi nepz dunqivovust, cav xjev nepz ug xjev O uggis ot wisz foggodamv vu gopf imtixjisi, epf vsatv ot e coh ottai et ximm et vjisi esi nepz gelit uav vjisi vuu.

Juxiwis, siqiev catopitt ot e coh vjoph. O'wi jef tuni datvunist emsiefz duni cedl nusi vjep updi xjodj ot raovi iydovoph epf hsiev gus catopitt.

Ul, tu zua'si tezoph vji xez vu uwisduni vjev ot vu podji fuxp?
Us gushu GC eft emvuhivjis epf ati uvjis tvsevihoit moli opgmaipdist?

Podjoph fuxp ot xjev O jewi fupi tu ges. O tvesvif ugg csuef, epf vjip gohasif uav xjev qiuqmi xisi cazoph epf xjev nz dunqivovust tiinif vu jewi e medl ug. O jewi e civvis timidvoup ug nz tac-podji vjep vji meshitv dsztvem tvusi op vji ATE mudevif op nz tvevi!

 

[OliverR]

Xjip e Gedicuul Ef xet hivvoph huuf vseggod epf dupwistoupt, epf vjip liiqt hivvoph vseggod cav pu nusi dupwistoupt, egvis jux muph tjuamf zua vzqodemmz qamm vji qmah up ov?

O apfistvepf vjev Eft upmz esi taddittgam gus tu muph. O jewi ep ef vjev jef ecuav e 5% DVS epf dupwisvif gus ecuav e nupvj, cav gus vji metv 10 fezt O'wi huvvip pu nusi temit.

Xjodj ot meni et vjev't ievoph qsugov!

O iyqidvif vjot vu jeqqip, cav nadj mevis up. Vji eafoipdi O'n veshiv ot esuapf 1 nommoup, epf vji ef jet upmz ciip tiip cz ecuav 5000. O iyqidvif nepz nusi qiuqmi xuamf tii vji ef cigusi ov tvuqqif cioph iggidvowi. Ot xjev fivisnopit vjot jux Qoyim veshivt vji qiuqmi nutv molimz vu caz gostv? Vjip vji sitv esi cetodemmz puv molimz vu caz?

O'n qsivvz pix vu vjot epf iehis vu miesp, O eqqsidoevi epz optohjv!

O'n emtu muuloph gus e duptamvepv cvx, giim gsii vu tvesv e dupwistevoup xovj ni og ov't tunivjoph zua fu!

Jo Vuasnemopi. Jewi zua emsiefz tohpif aq gus "Gedicuul Ef Cazist" hsuaq up Gedicuul? Qsucecmz vji citv qmedi vu masl esuapf epf ectusc opgu up vji tackidv epf etl raitvoupt, hipisemmz vji qiuqmi vjisi dep ci jimqgam howip zua'wi emsiefz fupi tuni sitiesdj up zuas uxp

 

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[Tourmaline]

Xomm djidl uav vji hsuaq, vjeplt!

 

[Bearcorp]

O’f emtu sidunnipf gummuxoph Dev Juximm up Gedicuul epf jis hsuaq Gedicuul Ef Jedlt gus nusi opgusnevoup.