May 2009
"STANFORD GRADUATE SCHOOL OF BUSINESS —What's it like to be the boss of The Most Interesting Man in the World? students asked
Jose Antonio Fernandez, chairman and CEO of FEMSA, the largest bottler in Latin America. They were referring to the Dos Equis beer advertising campaign featuring a faux celebrity, a suave, 50s-something guy who dispenses wise advice based on his life's experiences. He always concludes with, “Stay thirsty, my friends.â€"
A bit lengthy, but a very resourceful business video nonetheless. I hope you enjoy watching it as much as I did.
Brandon
"STANFORD GRADUATE SCHOOL OF BUSINESS —What's it like to be the boss of The Most Interesting Man in the World? students asked
Jose Antonio Fernandez, chairman and CEO of FEMSA, the largest bottler in Latin America. They were referring to the Dos Equis beer advertising campaign featuring a faux celebrity, a suave, 50s-something guy who dispenses wise advice based on his life's experiences. He always concludes with, “Stay thirsty, my friends.â€"
A bit lengthy, but a very resourceful business video nonetheless. I hope you enjoy watching it as much as I did.
Brandon
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