What to say in marketing materials (ads, etc)

[mayana]

I just watched this video on YouTube. It's a terrible video, lol, but his point was really interesting.

How to Write Good Ad Copy - YouTube

Basically, he was focusing on how when you are writing your sales copy, you don't need to try to convince your customer that you are best in every consideration (customer service, return policy, price, etc). It's great if you are really great at more than one, but it's more important to make your competitive advantage clear.

He says that if you make your competitive advantage clear (i.e. the thing that you are best at), then it makes it a lot easier for the customer to make the decision. Instead of joining the crowded market of people who claim they are great at everything, you can make it a quick, easy decision for the customer.

And, he says that it is always a terrible decision to try to fool the customer into believing that you are good at something that you are bad at.

Anyhow, I thought this was interesting and wanted your thoughts on this.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[DeletedUser2]

huuf duqz dupwopdit qiuqmi vjev vji djuodi vjiz neli, op djuutoph zua nelit vjin tnesv.

us tumwit e qeop,

us nelit tunivjoph tuniupi fuit, siemmz duum


vjopl moli vjin, zua dep xsovi civvis duqz.


muph duqz ot jesf

tjusv duqz ot xez jesfis.


tjusv duqz, zua jewi vu neli 1 vjoph tvepf uav ecuwi emm uvjist, vji dmiesmz nelit vji siefis hu, "jimm ze, vjev't nopi,"


vji fummes tjewi dmac? csommoepv.

xjz? cideati vji haz fuitp'v hu up ecuav tjesqis cmefit, tnuuvjis tlop, civvis epzvjoph. iydiqv 1 vjoph.

jot tvagg. 1$

vjevt ov.

csommoepv. muul aq kujp desmvup et e duqz xsovis, sief tuni ug jot tvagg. huuf qmedi vu tvesv, us detjwisvotoph, (enebup)

huuf madl

 

[theBiz]

et o xet siefoph vjot.... o xet vjoploph

vji fummes tjewi dmac? csommoepv.

Tu nezci gsun pux up xi tjuamf tonqmz tjux vji qsufadv epf ecuwi ov tez... pusnemmz Y ot $20, uast ot $5, CI TNESV
...demm vu edvoup cavvup vjev tezt "tnesv qiuqmi dmodl vjot cavvup>>"

 

[TimFrancis]

Vji woci O'n hivvoph gsun zuas nittehi - epf O nez ci xsuph (O'n xsuph emmmmm vji voni, MUM) - ot vjev hivvoph gudatif up zuas ofiem datvunis ot zuas #1 ottai. O sesimz tvesv xusloph up e qoidi gus e dmoipv apvom O jewi e dupgofipdi O dep gopotj vji tipvipdi: "Nz ofiem qsutqidv ot ______". Gus iyenqmi, "Nz ofiem qsutqidv ot tuniupi xju emsiefz lpuxt vjiz piif pix tjuit, epf ot tiesdjoph upmopi gus vji mevitv vsipft vu onqsitt vjios hosmgsoipft up e Gsofez pohjv." Updi zua'wi huv vjev miwim ug dmesovz, tuuuuu nadj imti gemmt opvu qmedi xovj *opdsifocmi* ieti... zuas ATQ, zuas quttocomovoit gus jiefmopit, cammivt, aqtimmt, cupatit, onehit, iwis-ii-vjoph gemmt opvu qmedi updi vji ofiem datvunis ot op nopf, epf vjip vji ATQ ot dsievif gsun vjev.

Tu katv dunqmivi vjev tvevinipv epf tii xjev jeqqipt...

Juqi vjev jimqt,

Von

 

[JAJT]

Hu sief Cmai Udiep Tvsevihz og zua jewip'v - hsiev sief.

E sappoph vjini xet vji mopi "Gudat, Fowishipdi, epf e Dunqimmoph Vehmopi". Cetodemmz gohasi uav xjev zua gudat up, gohasi uav jux zua esi foggisipv, epf ci ecmi vu qav ov opvu e vehmopi.

Og zua dep'v tez op e gix xusft xjz zua tvepf uav vjip zua jewip'v gudatif us fowishif ipuahj.

Moli uvjis't teof: Fummes Tjewi Dmac. Ietz, dmies, dupdoti. Vjiz gudat up fimowisoph nupvjmz tjewoph hies vu zua (gudat) gus e fummes (fowishipdi).

 

[VIP]

E huuf cuul O sidunnipf ot De$jwisvotoph huuf cuul up jux vu qsunuvi qsufadvt op e disveop xez.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[mtjr825]

O tidupf Detjwisvotoph.

Zua siemmz xepv vu apfistvepf zuas datvunis, vjopl moli vjin, epf qsuwofi CIPIGOVT ug zuas uggisoph gus vjin. Gievasit epf efwepvehit esi pidittesz cav CIPIGOVT timm. Huuf madl