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DeletedUser2
Guest
good copy convinces people that the choice they make, in choosing you makes them smart.
or solves a pain,
or makes something someone does, really cool
think like them, you can write better copy.
long copy is hard
short copy is way harder.
short copy, you have to make 1 thing stand out above all others, the clearly makes the reader go, "hell ya, that's mine,"
the dollar shave club? brilliant.
why? because the guy doesn't go on about sharper blades, smoother skin, better anything. except 1 thing.
his stuff. 1$
thats it.
brilliant. look up john carlton as a copy writer, read some of his stuff. good place to start, or cashvertising, (amazon)
good luck
or solves a pain,
or makes something someone does, really cool
think like them, you can write better copy.
long copy is hard
short copy is way harder.
short copy, you have to make 1 thing stand out above all others, the clearly makes the reader go, "hell ya, that's mine,"
the dollar shave club? brilliant.
why? because the guy doesn't go on about sharper blades, smoother skin, better anything. except 1 thing.
his stuff. 1$
thats it.
brilliant. look up john carlton as a copy writer, read some of his stuff. good place to start, or cashvertising, (amazon)
good luck