As time goes on and on i realize how important it is to have help along the way whether that's internal or external for your company. I've also learned things take too long to learn, there are too many operations to be educated on/executed/maintained while starting/building a successful company.
I believe you need to set a timeline of tasks/desired results, put a budget together and blow that money as fast as possible, i believe not doing this is just a lack of planning, not knowing who to hire, not knowing what to do, and/or a lack of vision of the future for yourself and company.
For example:
Incorporation: You can pay someone and get it set up properly, no learning curve, and done in 1/10th of the time most likely by the time your done with your research.
Web Development: I think many learned the hard way, it may not be worth your time, or it may just take you 10 years to be as good as what you NEED to be for your desired result. This means one thing.... you need to hire employees or a company to complete each task to build/grow a company. Why? It will get done in your estimated approximate timeline vs. you "thinking" you will learn it and do it in that same time frame.
So basically lets say our business plan reads as this:
Start date of business: 1/1/13
Incorporate
1)How much to pay to get it done
2)How long will it take
Product Development
3)How much to pay to get it done
4)How long will it take
Marketing
5)What is the budget
6)How long will it take to get desired results
Public Relations
7)What is the budget
8)How long will it take to get desired results
Sales
9)What are the estimated costs in order to have an intermediary(salesmen,email,etc) between the product and the customer
10)What is the average time needed for prospect that enter sales funnel to actually purchasing.
I believe above is how you should view executing these tasks rather than ...where do i go to learn exactly how to do all of them. There are many other things but basically just by looking at this, if you started a business tomorrow and got no help it would mean you would need to be close to an expert on all of these plus many many more.
Incorporating (not a big deal but still people waste time)
--------------------------------------------------------------------------------------------------------------------
Do you know anything about this?
Development (Whether its web/a physical product/whatever)
--------------------------------------------------------------------------------------------------------------------
Are you experienced in creating this yet?
Marketing (will you use PPC, television, direct mail, affiliates, etc)
--------------------------------------------------------------------------------------------------------------------
Have you ever successfully sold through these channels? Also do you really know the costs associated with it? Are you literally going to learn how to do all of these things with your budget, how long is this going to take you?
Public Relations (What avenues make the most sense for you..print, online, television, etc, do you know the best media outlets for your industry.. basically are you familiar with it or a going to be a blind man without a cane?)
--------------------------------------------------------------------------------------------------------------------
Do you have any connections in the media, especially in your industry?
Yes, you can submit your own media, but do you know how to craft compelling stories, and break through all other submissions? Plus having the connections will make tremendous difference
Sales
(What are the planned strategies for your sales?
--------------------------------------------------------------------------------------------------------------------
Will you use salespeople/email, how will you take payment, have you ever had merchant services before, do you have good personal credit because it is needed, do you have a background in sales, have you ever sold anything?
Ok now if i came on here and asked an expert who was successful in any which one of the fields you would tell me its difficult to learn, most people fail, and you would be correct. So what makes you think you will have no experience in any of these fields and make it work? Will you really educate yourself on all of these fields, execute them in a timely fashion, and get them right within your first few times? The answer is no.
While i am all for always trying to learn more about each one, i have realized your forcing something that is not realistic.
When i was younger i tried to do everything myself, then i tried to hire people and it went terrible so i was jaded and went back to doing everything myself.
Then eventually i had the first of a few good hires in my life. I hired someone that over performed on the task given to a degree where i felt bad that i was not fully utilizing there skills. And to be honest i truly believe even if i started there trade when i was 5 years old, they still would of been better than me. It was a weird feeling and i stopped for a minute and looked around. I mean we are talking lets say you hired someone to build your prototype and in one week they did it perfectly or you hired a PR person and within 1 day you were on the cover on the wallstreet journal.
So if its unrealistic to learn all of these things/be good at them or atleast get them done in timely fashion, why do we all keep kidding ourselves by trying?
This has all resulted to one thing, being a good entrepreneur means you have to be able to quickly find and hire the RIGHT person for each task. I believe we should all start focusing more on HOW to hire people to perform these tasks. It sounds easy but go hire someone for marketing and see how it works out. Some people though can go hire a marketing person and see instant success, hiring is a skill, a gift, and we all should strive to become more effective in sourcing out excellent talent fast and at the proper pay.
I believe you need to set a timeline of tasks/desired results, put a budget together and blow that money as fast as possible, i believe not doing this is just a lack of planning, not knowing who to hire, not knowing what to do, and/or a lack of vision of the future for yourself and company.
For example:
Incorporation: You can pay someone and get it set up properly, no learning curve, and done in 1/10th of the time most likely by the time your done with your research.
Web Development: I think many learned the hard way, it may not be worth your time, or it may just take you 10 years to be as good as what you NEED to be for your desired result. This means one thing.... you need to hire employees or a company to complete each task to build/grow a company. Why? It will get done in your estimated approximate timeline vs. you "thinking" you will learn it and do it in that same time frame.
So basically lets say our business plan reads as this:
Start date of business: 1/1/13
Incorporate
1)How much to pay to get it done
2)How long will it take
Product Development
3)How much to pay to get it done
4)How long will it take
Marketing
5)What is the budget
6)How long will it take to get desired results
Public Relations
7)What is the budget
8)How long will it take to get desired results
Sales
9)What are the estimated costs in order to have an intermediary(salesmen,email,etc) between the product and the customer
10)What is the average time needed for prospect that enter sales funnel to actually purchasing.
I believe above is how you should view executing these tasks rather than ...where do i go to learn exactly how to do all of them. There are many other things but basically just by looking at this, if you started a business tomorrow and got no help it would mean you would need to be close to an expert on all of these plus many many more.
Incorporating (not a big deal but still people waste time)
--------------------------------------------------------------------------------------------------------------------
Do you know anything about this?
Development (Whether its web/a physical product/whatever)
--------------------------------------------------------------------------------------------------------------------
Are you experienced in creating this yet?
Marketing (will you use PPC, television, direct mail, affiliates, etc)
--------------------------------------------------------------------------------------------------------------------
Have you ever successfully sold through these channels? Also do you really know the costs associated with it? Are you literally going to learn how to do all of these things with your budget, how long is this going to take you?
Public Relations (What avenues make the most sense for you..print, online, television, etc, do you know the best media outlets for your industry.. basically are you familiar with it or a going to be a blind man without a cane?)
--------------------------------------------------------------------------------------------------------------------
Do you have any connections in the media, especially in your industry?
Yes, you can submit your own media, but do you know how to craft compelling stories, and break through all other submissions? Plus having the connections will make tremendous difference
Sales
(What are the planned strategies for your sales?
--------------------------------------------------------------------------------------------------------------------
Will you use salespeople/email, how will you take payment, have you ever had merchant services before, do you have good personal credit because it is needed, do you have a background in sales, have you ever sold anything?
Ok now if i came on here and asked an expert who was successful in any which one of the fields you would tell me its difficult to learn, most people fail, and you would be correct. So what makes you think you will have no experience in any of these fields and make it work? Will you really educate yourself on all of these fields, execute them in a timely fashion, and get them right within your first few times? The answer is no.
While i am all for always trying to learn more about each one, i have realized your forcing something that is not realistic.
When i was younger i tried to do everything myself, then i tried to hire people and it went terrible so i was jaded and went back to doing everything myself.
Then eventually i had the first of a few good hires in my life. I hired someone that over performed on the task given to a degree where i felt bad that i was not fully utilizing there skills. And to be honest i truly believe even if i started there trade when i was 5 years old, they still would of been better than me. It was a weird feeling and i stopped for a minute and looked around. I mean we are talking lets say you hired someone to build your prototype and in one week they did it perfectly or you hired a PR person and within 1 day you were on the cover on the wallstreet journal.
So if its unrealistic to learn all of these things/be good at them or atleast get them done in timely fashion, why do we all keep kidding ourselves by trying?
This has all resulted to one thing, being a good entrepreneur means you have to be able to quickly find and hire the RIGHT person for each task. I believe we should all start focusing more on HOW to hire people to perform these tasks. It sounds easy but go hire someone for marketing and see how it works out. Some people though can go hire a marketing person and see instant success, hiring is a skill, a gift, and we all should strive to become more effective in sourcing out excellent talent fast and at the proper pay.
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