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What do you think of this idea?

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Nov 14, 2018

I created an online business about a month ago. I'd love to get some advice on what you think of the concept!

The Opportunity

Over the last several years there have been many popular social media challenges, such as the Ice Bucket Challenge and the Trashtag Challenge. The purpose of the Ice Bucket Challenge was to raise awareness for ALS disease, while the purpose of the Trashtag Challenge was to clean up our environment. Both of these challenges, along with many others, had the purpose of making our world a better place. These challenges became viral on sites such as Instagram and Twitter.

The Problem

Social media platforms were not built for challenges. From what we have seen, challenges are currently posted on social media out of necessity, simply due to the lack of alternatives. Social media platforms are fantastic for making challenges go viral, however the structures of these platforms are designed to do little more than simply getting views. For example, there is no good option to view all of the challenges that have been submitted, in one place. Furthermore, there is no easy way to sort these challenges by various criteria such as number of upvotes. Simply put, social media platforms are not conducive towards challenges.

The Solution

Our goal is to create a platform that introduces a new challenge every week. 52 challenges per year. Each week’s official challenge is posted on the front page of our site in big bold letters. Users can visit our site and create an account. Once they have made an account, they are able to upload a video or a picture of themselves completing the current week’s challenge. They also have the option of browsing through other people’s videos and pictures, and upvoting the ones that they like. We have a ranking system, where the videos with the most upvotes show up at the very top of our page. Users are also able to view past challenges.

Our Vision

Our vision is to partner with many organizations, charities and businesses so that they can sponsor challenges on our website. In due course, we hope to start offering prizes for the most upvoted videos. However, the prizes might also be awarded by objective criteria or in random - it all depends on the nature of the challenge. Our purpose is to make the world a better place through challenges, and to create a community of good and ambitious people as we work towards that goal. We believe that this can be done all the while offering a seamless and exciting experience for the user.


An important aspect of our business is that we will introduce a new challenge every week. The next obvious question is: “How will we decide on what these challenges will be”. The best way to do so is to have a theme every week. For example, for the week of Valentine’s Day, we will have the theme of love. For the week of Christmas, we will have the theme of family. We will partner with organizations and businesses that are in some way related to each week’s theme.


Let’s imagine that a new fitness company wants to raise brand awareness. As a result, they contact us and they decide to sponsor a pushup challenge on our website. The theme for that week is health and fitness. The prize they offer is a 1-year free gym membership. Our users will upload videos of doing their most creative set of 10 pushups. Users on our website will be able to see each others' videos, and then upvote their favourite ones.

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New Contributor
Read Millionaire Fastlane
Oct 23, 2019
United Kingdom
Interesting idea. A few thoughts/questions from me...

You mentioned people can’t search for specific challenegs on social medIsn’t that wht hash tags are for?

You will need a way to make your site go viral. Do you have plans on how to do that?

How will you make money? Sell advertisement space? Take a percentage of money raised?

Who is your target market? What kind of people are likely to join this type of site?

Good luck!

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