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I'd also recommend giving Facebook or Instagram a go - especially with with your custom bike projects (they look great BTW). Pics like those are the ones that people will share with their friends, so you'll get at least some free/viral views.
Even if you go down the paid advertising route with social media, your money will go much further than it will with a magazine ad. I've seen better results from social media advertising on a cost per view basis.
Another thing you could try is getting one of your projects featured in a magazine - editors are often looking for new features.
The original ad I had on FB had a short description and a pic of a handrail I did. I will set one up with a nice bike shot and a hook. Thanks for the compliment.
I also shot a bike the other day I am going to send in to some mags to see if I can get a spread. Thanks!!
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