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So I ran my first viral giveaway this past week for my ecommerce business with somewhat low expectations.
But I was surprised by the results and how many people signed up. With only $320 in ad spend, I was able to get roughly 4,000 email sign ups with a surprising level of engagement (so far).
With a cost of only $0.08 per email signup, this gave me an idea.
The idea: First off, this idea isn't completely original, but how to execute on it is more unique. We've all received those thick envelopes in the mail stuffed with coupons from local businesses before.
The idea is basically just a digital version of this: use viral giveaways to build an email list in a certain city for fairly cheap. You can probably build an email list of 10,000 people fairly quickly and easily with this method for less than $2,000.
Once you've built the email list, send out a weekly email with coupons from local businesses in that city and charge them a fee for each email. The people receiving the emails get coupons every week and the businesses advertising with you get more eyeballs and potential customers. Hell, you could even offer to do it for free for the first few businesses when starting up to use them as a case study.
To grow, you can increase your email list, expand your list to other mediums, upsell other services to the businesses, and expand to other cities.
Like I said, the concept itself is not unique at all, but I feel like there's huge room to improve on how others are doing it and plenty of upsell/growth potential that these companies don't focus on.
Just an idea I had while doing this giveaway for my ecommerce business - anyone else have any success with giveaways, for any type of business?
But I was surprised by the results and how many people signed up. With only $320 in ad spend, I was able to get roughly 4,000 email sign ups with a surprising level of engagement (so far).
With a cost of only $0.08 per email signup, this gave me an idea.
The idea: First off, this idea isn't completely original, but how to execute on it is more unique. We've all received those thick envelopes in the mail stuffed with coupons from local businesses before.
The idea is basically just a digital version of this: use viral giveaways to build an email list in a certain city for fairly cheap. You can probably build an email list of 10,000 people fairly quickly and easily with this method for less than $2,000.
Once you've built the email list, send out a weekly email with coupons from local businesses in that city and charge them a fee for each email. The people receiving the emails get coupons every week and the businesses advertising with you get more eyeballs and potential customers. Hell, you could even offer to do it for free for the first few businesses when starting up to use them as a case study.
To grow, you can increase your email list, expand your list to other mediums, upsell other services to the businesses, and expand to other cities.
Like I said, the concept itself is not unique at all, but I feel like there's huge room to improve on how others are doing it and plenty of upsell/growth potential that these companies don't focus on.
Just an idea I had while doing this giveaway for my ecommerce business - anyone else have any success with giveaways, for any type of business?
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