MJ DeMarco
I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
How to grow an internet company worth millions with no marketing budget.
I just finished reading an article in Fast Company about Ning (A social network provider) and I an happy to say that it defined an EBusiness growth model that I personally called "Fastlaning" an Ebusiness.
Under old school Web 1.0, the "Fastlaning" of an Ebusiness entailed the use of affiliate programs, link exchanges and other standard practices that broadened reach. With Web 2.0, Fast Company defines it as Viral Expansion Loops (VEL). The rapid rise of many web companies (Facebook, MySpace, Digg) is the result of VELs.
VEL is a perfect example of a Fastlane dynamic -- it incorporates "virality" into the functionality of your product. Each user you acquire begets more users -- with no expenditure of marketing -- your market reach expands exponentially as you acquire more users.
To quote the article:
This clearly demonstrates the power of the product. If you have a product worthy of use/virality, your marketing budget could be terminated. You can build a site with little marketing dollars, to an asset with millions. VEL also embraces our little friend - the power of compounding.
An example of VEL is our own forum user Jon Hacker who just signed up for Twitter and posted his Tweet signature here at the forum. Jon joined twitter and is now a indirect "marketer" of the service. His use will harvest more users (I am yet to join but probably will!).
This article is a must read for any EBusiness folks.
Here's the full text of the article:
http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html
I just finished reading an article in Fast Company about Ning (A social network provider) and I an happy to say that it defined an EBusiness growth model that I personally called "Fastlaning" an Ebusiness.
Under old school Web 1.0, the "Fastlaning" of an Ebusiness entailed the use of affiliate programs, link exchanges and other standard practices that broadened reach. With Web 2.0, Fast Company defines it as Viral Expansion Loops (VEL). The rapid rise of many web companies (Facebook, MySpace, Digg) is the result of VELs.
VEL is a perfect example of a Fastlane dynamic -- it incorporates "virality" into the functionality of your product. Each user you acquire begets more users -- with no expenditure of marketing -- your market reach expands exponentially as you acquire more users.
To quote the article:
FastCompany.com said:
This clearly demonstrates the power of the product. If you have a product worthy of use/virality, your marketing budget could be terminated. You can build a site with little marketing dollars, to an asset with millions. VEL also embraces our little friend - the power of compounding.
An example of VEL is our own forum user Jon Hacker who just signed up for Twitter and posted his Tweet signature here at the forum. Jon joined twitter and is now a indirect "marketer" of the service. His use will harvest more users (I am yet to join but probably will!).
This article is a must read for any EBusiness folks.
Here's the full text of the article:
http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
