Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
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Overbooking yourself with niche clients would be a good thing. The more clients you have the more easily you can charge higher rates. It's simple supply and demand. Most freelancers would do well to niche down and specialize.
Marketing and advertising is an industry tho. Not a niche. A niche within marketing would be copywriting, Facebook ads, landing pages, etc. On Upwork copywriting would be considered an industry. As would blog writing and ebook writing. A niche within those might be email copy, food articles, or romance ebooks.
At each level of niche you'll find less and less clients.
Once you niche down it's actually better to apply to gigs only when you know 100% for sure they're the kind of client who has money, is ready to buy, and is willing to pay you to solve their problem because your profile proves you can solve it better than anyone else.
Instead of sending 2 applications a day to random clients, you'll make a lot more money a lot faster if you only send an application when you're 99 to 100% sure it's the exact right person. Spend the rest of your time searching for those same people outside of Upwork.
At first glance this seems like more work. On some level maybe it is.
But the rewards are far greater.
Marketing and advertising is an industry tho. Not a niche. A niche within marketing would be copywriting, Facebook ads, landing pages, etc. On Upwork copywriting would be considered an industry. As would blog writing and ebook writing. A niche within those might be email copy, food articles, or romance ebooks.
At each level of niche you'll find less and less clients.
Once you niche down it's actually better to apply to gigs only when you know 100% for sure they're the kind of client who has money, is ready to buy, and is willing to pay you to solve their problem because your profile proves you can solve it better than anyone else.
Instead of sending 2 applications a day to random clients, you'll make a lot more money a lot faster if you only send an application when you're 99 to 100% sure it's the exact right person. Spend the rest of your time searching for those same people outside of Upwork.
At first glance this seems like more work. On some level maybe it is.
But the rewards are far greater.