I know this might not apply to everyone, but I wanted to share something that I just started using that could help others in there market. I am always looking for ways to use new technology to really help our customers.
Twitter: What are you doing?
What is Twitter?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Who uses it?
Every web 2.0 geek and blogger out there!
Ok, why should I care? How could this help my business?
Simple communication lets you focus on doing your job and your customers never feel left out. This is KEY in our industry and I am sure everyone could apply this to theirs.
How do you use it?
I don't think I am using it how they imagined, but it works great for our purpose.
A customer, John Doe, comes in to drop off his car for a 6 week build. We go over the build and plan everything out. He knows that alot of work is to be done and coming in everyday will slow everything down. We are looking for a quick way to give him updates that allows both of us to focus.
John sends a text message to 40404 with the message " FOLLOW CARTERRACE "
This sets him up with my Twitter account. He can now receive messages from me about his car.
The next monday we start on his car and I log in to Twitter - " John, we are working on your car now, the motor is out! Call if you have any questions. "
It is instantly sent to his cell phone....easy deal...3 seconds tops and everyone is on the same page.
Those are private messages. We also send blasts to all our customers " 10 dollars off a dyno run for the first person to show up! "
This technology, used correctly, could be a HUGE feature for your business. Directly communicating with your customers, in and easy way, is amazing. ALl of our guys (10-14 cars at any time) are now always up to speed ( "hey john, your car lit on fire....sorry " "New HP record...first person to guess it wins 20 dollars"
Any questions? ASK! Is anyone else using this?
Twitter: What are you doing?
What is Twitter?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Who uses it?
Every web 2.0 geek and blogger out there!
Ok, why should I care? How could this help my business?
Simple communication lets you focus on doing your job and your customers never feel left out. This is KEY in our industry and I am sure everyone could apply this to theirs.
How do you use it?
I don't think I am using it how they imagined, but it works great for our purpose.
A customer, John Doe, comes in to drop off his car for a 6 week build. We go over the build and plan everything out. He knows that alot of work is to be done and coming in everyday will slow everything down. We are looking for a quick way to give him updates that allows both of us to focus.
John sends a text message to 40404 with the message " FOLLOW CARTERRACE "
This sets him up with my Twitter account. He can now receive messages from me about his car.
The next monday we start on his car and I log in to Twitter - " John, we are working on your car now, the motor is out! Call if you have any questions. "
It is instantly sent to his cell phone....easy deal...3 seconds tops and everyone is on the same page.
Those are private messages. We also send blasts to all our customers " 10 dollars off a dyno run for the first person to show up! "
This technology, used correctly, could be a HUGE feature for your business. Directly communicating with your customers, in and easy way, is amazing. ALl of our guys (10-14 cars at any time) are now always up to speed ( "hey john, your car lit on fire....sorry " "New HP record...first person to guess it wins 20 dollars"
Any questions? ASK! Is anyone else using this?
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You need to look at your plan and decide if an application like Twitter can be used to enhance your work or not. If not, no one will notice you're not on Twitter. If so, you can likely use it to great ends, and people will love reading your tweets. Either way, it all goes back to your plan. No one should become an "s" just because they want to take advantage of a tool or application like Twitter. That's bass ackwards.
