Newspaper conference uncertainty over business models - Apr. 8, 2009
Meanwhile, Jim Chisolm, a consultant from a firm called iMedia Advisory Services said that newspapers have huge revenue opportunities but need to reposition themselves from sales organizations into local marketing businesses that can tap into everything from event marketing to the nascent but growing business of targeted advertising for mobile phones. He also tried to inject a little levity into the proceedings: if more cost cuts need to be made, he said, "The number one thing to do is fire your media journalists, because they're the ones who are writing about how bad things are.
Woops, the secret is out. :fastlane:
Meanwhile, Jim Chisolm, a consultant from a firm called iMedia Advisory Services said that newspapers have huge revenue opportunities but need to reposition themselves from sales organizations into local marketing businesses that can tap into everything from event marketing to the nascent but growing business of targeted advertising for mobile phones. He also tried to inject a little levity into the proceedings: if more cost cuts need to be made, he said, "The number one thing to do is fire your media journalists, because they're the ones who are writing about how bad things are.
Woops, the secret is out. :fastlane:
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