The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

The story of Toms - A lesson in just simply doing things!

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)
A detailed account of a Fastlane process...

SIDI

Contributor
FASTLANE INSIDER
Read Unscripted!
Speedway Pass
Jul 5, 2018
44
48
I'm sure a lot of you will have already heard this, but a real lesson on perseverance and really shooting for the stars.

TOMS: Blake Mycoskie

Some of you may have been aware of the story of Toms, but I certainly wasn't. I just love how he manouvered the value skew by the way it talks to customers. He was able to market an 'apparent' sub-standard product my pulling on the heart strings of customers. There is also the uniqueness element of the new product, but the main pull is how each customer feels as though they are giving through their purchase.

The main lesson from this however, is the call to just simply get out there and do stuff. Good or bad, it is increases the probability of success by virtue of learning from the failures and also teaching you what to look for. Blake references his intuition at various points, but this intuition wasn't a god given talent, it was something he manufactured over his various dabbles with entrepreneurship.

Love it and would thoroughly recommend a listen.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top