For Jay Klein, chief executive and founder of Toronto-based PÜR Gum, getting traction on a new idea didn’t happen right out of the gate. Before founding this newest venture in 2010, he learned that big sales numbers don’t necessarily translate into success if the infrastructure isn’t in place to support growth. With PÜR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. Following is an edited version of his take on how it happened.
We started small. We went from store to store with sales of $50 to $100 at a time and made sure store owners, staff and customers understood what our product was all about. We didn’t force minimum quantities. We were simply focused on traction and building loyalty. Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. By the end of the first month [May] we had 33 local health food store customers as a base...Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. We’re just starting to introduce ourselves to some larger retailers.
http://business.financialpost.com/2...ur-gum-shares-its-bite-sized-growth-strategy/
We started small. We went from store to store with sales of $50 to $100 at a time and made sure store owners, staff and customers understood what our product was all about. We didn’t force minimum quantities. We were simply focused on traction and building loyalty. Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. By the end of the first month [May] we had 33 local health food store customers as a base...Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. We’re just starting to introduce ourselves to some larger retailers.
http://business.financialpost.com/2...ur-gum-shares-its-bite-sized-growth-strategy/
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
