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Free registration at the forum removes this block.That's some serious locust power xD.
Locusts are simple, locus' are the true challenges.It's okay, it's easy to develop an Internal Locust
That's a fantastic point, and you're absolutely right . The power of branding can't be expressed enough, and you can't sell a job, but investors will want to buy a brand.Personally, I don't find hosting your store through Shopify as really giving up control. Because you own the domain and IF you're building an actual brand, you're not entirely at the mercy of the platform (versus Amazon or Ebay where you're entirely dependent on them). If Shopify disappears one day, you'll most likely be fine as you can just transfer your domain to some other platform and throw up a new store (or hell, build your own).
The biggest things you can do to mitigate the risk of anything would be truly building a brand, leveraging your store to build up email/messenger lists to "own" traffic, and not being entirely reliant on one specific way to drive traffic to your store (IE one type of marketing being SEO, Google PPC, FB/Insta, etc). Other ways could also include branching out with a strong social media presence for your brand.
Again, to really beat the horse, brand is the biggest differentiating factor. Do you want a cellphone or do you want an Iphone? A chicken sandwich or a McChicken?
This wasn't entirely on-topic but hopefully helps
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