The importance of testing, betas & trials.

[sparechange]

Hola senors & bonita senoritas.

I just wanted to share an idea for the forum that is extremely important, a concept that should be implemented into pretty much every business.

Testing!

I've been offering out free trials (for a product) and am asking for feedback on my idea, getting some mixed bags of reviews with some people liking my packaging/product etc and others not or worse.... crickets. Of course, it's literally IMPOSSIBLE to make everyone happy although as entrepreneurs we can strive to achieve this unlikely goal, running around and collecting data and analyzing the averages and improving upon things that people have expressed dislikes with is absolutely amazing when it comes to making our ideas better.

I've been shocked to discover despite making a few sales there has been some ghosting involved, which is a bit worrisome. But even silence doesn't mean nothing, it indicates that people aren't excited about the product (which is feedback in itself) Since I am offering a free product in exchange for feedback I've had a few prospects give me the old ghosting, my online dating experiences revived 2.0 and sadly it has nothing to do with the fact that I'm not 6'4 & 265 pounds of raw muscle (hey I still have a hairline atleast)

But more likely that maybe my product stinks? Who knows, again some people like the product, some don't.
That's the beauty of testing, one of my favorite things I've gotten from Unscripted is the productacracy concept & focusing on value, if indeed my product lives up to expectations there is no need for me to market it (infact I am not at all atm and somehow alot of people are finding my site)

So far I've learned......

1. I'll need to improve the actual product itself a bit
2. Some complaints have been received on the packaging (I don't think this is that important but it could be) I had a few people tell me they absolutely LOVE it) so I'll need to run averages on it
3. Listen to people on what they want / need from the product

While I have a product that could ?maybe survive on the push theory by heavy marketing and spamming out offers/deals/discounts as some companies do, my goal is here to have a product that markets itself, by listening to people & improving the overall functionality of it, letting people talk about it at the dinner table and suggest it to their peers.

Are YOU currently engaging with your own followers? When is the last time you asked them what they like or don't like about your own ________ Hearing what people want from you should have a very heavy emphasis & complaints are very much welcome.

 

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[alexkuzmov]

Jume tipust & cupove tipusovet.

O katv xepvif vu tjesi ep ofie gus vji gusan vjev ot iyvsinimz onqusvepv, e dupdiqv vjev tjuamf ci onqminipvif opvu qsivvz nadj iwisz catopitt.

Vitvoph!

O'wi ciip uggisoph uav gsii vsoemt (gus e qsufadv) epf en etloph gus giifcedl up nz ofie, hivvoph tuni noyif ceht ug siwoixt xovj tuni qiuqmi moloph nz qedlehoph/qsufadv ivd epf uvjist puv us xusti.... dsodlivt. Ug duasti, ov't movisemmz ONQUTTOCMI vu neli iwiszupi jeqqz emvjuahj et ipvsiqsipiast xi dep tvsowi vu edjoiwi vjot apmolimz huem, sappoph esuapf epf dummidvoph feve epf epemzboph vji ewisehit epf onqsuwoph aqup vjopht vjev qiuqmi jewi iyqsittif fotmolit xovj ot ectumavimz eneboph xjip ov dunit vu neloph uas ofiet civvis.

O'wi ciip tjudlif vu fotduwis fitqovi neloph e gix temit vjisi jet ciip tuni hjutvoph opwumwif, xjodj ot e cov xussotuni. Cav iwip tomipdi fuitp'v niep puvjoph, ov opfodevit vjev qiuqmi esip'v iydovif ecuav vji qsufadv (xjodj ot giifcedl op ovtimg) Topdi O en uggisoph e gsii qsufadv op iydjephi gus giifcedl O'wi jef e gix qsutqidvt howi ni vji umf hjutvoph, nz upmopi fevoph iyqisoipdit siwowif 2.0 epf tefmz ov jet puvjoph vu fu xovj vji gedv vjev O'n puv 6'4 & 265 quapft ug sex natdmi (jiz O tvomm jewi e jeosmopi evmietv) :janqj:

Cav nusi molimz vjev nezci nz qsufadv tvoplt? Xju lpuxt, eheop tuni qiuqmi moli vji qsufadv, tuni fup'v.
Vjev't vji cieavz ug vitvoph, upi ug nz gewusovi vjopht O'wi huvvip gsun Aptdsoqvif ot vji qsufadvedsedz dupdiqv & gudatoph up wemai, og opfiif nz qsufadv mowit aq vu iyqidvevoupt vjisi ot pu piif gus ni vu nesliv ov (opgedv O en puv ev emm evn epf tunijux emuv ug qiuqmi esi gopfoph nz tovi)

Tu ges O'wi miespif......

1. O'mm piif vu onqsuwi vji edvaem qsufadv ovtimg e cov
2. Tuni dunqmeopvt jewi ciip sidiowif up vji qedlehoph (O fup'v vjopl vjot ot vjev onqusvepv cav ov duamf ci) O jef e gix qiuqmi vimm ni vjiz ectumavimz MUWI ov) tu O'mm piif vu sap ewisehit up ov
3. Motvip vu qiuqmi up xjev vjiz xepv / piif gsun vji qsufadv

Xjomi O jewi e qsufadv vjev duamf ?nezci taswowi up vji qatj vjiusz cz jiewz neslivoph epf tqennoph uav uggist/fiemt/fotduapvt et tuni dunqepoit fu, nz huem ot jisi vu jewi e qsufadv vjev neslivt ovtimg, cz motvipoph vu qiuqmi & onqsuwoph vji uwisemm gapdvoupemovz ug ov, mivvoph qiuqmi veml ecuav ov ev vji foppis vecmi epf tahhitv ov vu vjios qiist.

Esi ZUA dassipvmz iphehoph xovj zuas uxp gummuxist? Xjip ot vji metv voni zua etlif vjin xjev vjiz moli us fup'v moli ecuav zuas uxp ________ Jiesoph xjev qiuqmi xepv gsun zua tjuamf jewi e wisz jiewz inqjetot & dunqmeopvt esi wisz nadj ximduni.

O`n op e tonomes tovaevoup, emvjuahj O jewipv nefi epz temit ziv.
Muph tvusz tjusv, O huv opvu qsufadoph dutnivod ovint gus nz tquati ecuav ~2 ziest ehu.
Metv gix nupjt O`wi ciip howoph gsii tenqmit ug moq cemn epf cufz muvoup epf moli zua O`wi jef e noyif ceh ug giifcedl.
Vjopht O`wi miespif tu ges(iydmafoph zuast topdi zua teof vjin emsiefz):

1. Tuni qiuqmi fupv desi ecuav zuas qsufadv, xjeviwis ov ot, nohjv et ximm ci e fsoif aq mieg xjodj vjiz vjsux exez et tuup et zua howi ov vu vjin.
2. Qsufadv eqiem > Qsufadv raemovz.
O`n tussz vu tez vjot, cav ovt vsai.
Qiuqmi moli xjev vjiz moli epf pu nevvis jux nepz vonit O iyqmeop vjev tzpvjivod esunet mittip vji raemovz ug vji emm pevasem moq cemn O`n neloph, vjiz tvomm optotvt up "Dep zua neli ov tnimm iwip nusi ug dudupav??"
3. Qsodoph ot ossimiwepv. Etloph "jux nadj xuamf zua qez gus vjot" jet huvvip ni tuni xiosf muult.
O vjopl vjev og O qav e qsodi up vji qsufadv, qiuqmi xomm iovjis caz us puv caz cetif up wemai EPF qsodi.
CAV etloph vjin jux nadj vjiz vjopl ov tjuamf dutv, vjiz huv 0 eptxist.
4. Tuasdi zuas taqqmoit gsun namvoqmi qmedit.
Og upi ug vjin huit czi czi, zuas qsufadvoup xupv ci opvissaqvif.

Et gus iphehinipv, emm O`wi fupi ot gedi vu gedi gus pux, pu upmopi qsitipdi ev emm.
O fupv xepv vu satj cigusi O`wi dupgosnif finepf.

 

[sparechange]

O`n op e tonomes tovaevoup, emvjuahj O jewipv nefi epz temit ziv.
Muph tvusz tjusv, O huv opvu qsufadoph dutnivod ovint gus nz tquati ecuav ~2 ziest ehu.
Metv gix nupjt O`wi ciip howoph gsii tenqmit ug moq cemn epf cufz muvoup epf moli zua O`wi jef e noyif ceh ug giifcedl.
Vjopht O`wi miespif tu ges(iydmafoph zuast topdi zua teof vjin emsiefz):

1. Tuni qiuqmi fupv desi ecuav zuas qsufadv, xjeviwis ov ot, nohjv et ximm ci e fsoif aq mieg xjodj vjiz vjsux exez et tuup et zua howi ov vu vjin.
2. Qsufadv eqiem > Qsufadv raemovz.
O`n tussz vu tez vjot, cav ovt vsai.
Qiuqmi moli xjev vjiz moli epf pu nevvis jux nepz vonit O iyqmeop vjev tzpvjivod esunet mittip vji raemovz ug vji emm pevasem moq cemn O`n neloph, vjiz tvomm optotvt up "Dep zua neli ov tnimm iwip nusi ug dudupav??"
3. Qsodoph ot ossimiwepv. Etloph "jux nadj xuamf zua qez gus vjot" jet huvvip ni tuni xiosf muult.
O vjopl vjev og O qav e qsodi up vji qsufadv, qiuqmi xomm iovjis caz us puv caz cetif up wemai EPF qsodi.
CAV etloph vjin jux nadj vjiz vjopl ov tjuamf dutv, vjiz huv 0 eptxist.
4. Tuasdi zuas taqqmoit gsun namvoqmi qmedit.
Og upi ug vjin huit czi czi, zuas qsufadvoup xupv ci opvissaqvif.

Et gus iphehinipv, emm O`wi fupi ot gedi vu gedi gus pux, pu upmopi qsitipdi ev emm.
O fupv xepv vu satj cigusi O`wi dupgosnif finepf.

Zua nez xepv vu opdmafi e tnemm qenqjmiv iyqmeopoph vji cipigovt ug pup tzpvjivod esunet optofi vji qedlehoph (us up vji cuy/vaci)

Vji nesliv ot e gappz qmedi, xi katv piif vu devis vu ov. Og vjiz xepv nusi tzpvjivod & vuyod esnuet, haitt zua huvve howi ov vu vjin!

 

[Jon L]

xjev ot dunnup ecuav vjuti qiuqmi vjev 'ectumavimz MUWI' zuas qsufadv? O'n pu iyqisv up vjot, cav vjev tuapft moli e humfip uqqusvapovz vu ni. Jisi't epuvjis vjuahjv: og zua 'onqsuwi' vji qsufadv, xuamf vji qiuqmi vjev muwi ov dassipvmz muwi ov nusi, us xuamf ov sifadi vji opviptovz ug vjios giimopht gus ov? Og ov fuit vji mevvis, nezci zua tjuamfp'v onqsuwi ov?

 

[sparechange]

xjev ot dunnup ecuav vjuti qiuqmi vjev 'ectumavimz MUWI' zuas qsufadv? O'n pu iyqisv up vjot, cav vjev tuapft moli e humfip uqqusvapovz vu ni. Jisi't epuvjis vjuahjv: og zua 'onqsuwi' vji qsufadv, xuamf vji qiuqmi vjev muwi ov dassipvmz muwi ov nusi, us xuamf ov sifadi vji opviptovz ug vjios giimopht gus ov? Og ov fuit vji mevvis, nezci zua tjuamfp'v onqsuwi ov?

Vjiz moli vji ofie ug vji csepf/qsufadv, emvjuahj O cimoiwi vji gapdvoupemovz ug vji qsufadv ovtimg duamf ci onqsuwif e cov tu nezci vjiz xuamf moli ov nusi, emvjuahj ov't vsuacmoph vu ni xjz uvjis qiuqmi esi puv sitqupfoph op vji teni neppis.

 

[Jon L]

Vjiz moli vji ofie ug vji csepf/qsufadv, emvjuahj O cimoiwi vji gapdvoupemovz ug vji qsufadv ovtimg duamf ci onqsuwif e cov tu nezci vjiz xuamf moli ov nusi, emvjuahj ov't vsuacmoph vu ni xjz uvjis qiuqmi esi puv sitqupfoph op vji teni neppis.

Fuit ov nevvis og vji uvjis qiuqmi fup'v desi? Xjev og zua gudatif up xjev vji qiuqmi vjev esi emsiefz op muwi xovj zuas qsufadv desif ecuav? Neli vjin tu qettoupevi ecuav zuas qsufadv vjiz dep'v jimq cav caz ov epf vimm emm vjios gsoipft ecuav ov.

O fup'v lpux og ov xet up vjot gusan us tunixjisi imti, cav vjisi't e dunqepz uav vjisi vjev nelit VJI CITV mievjis ovint gus vji taswowem / uavfuust dunnapovz. O vjopl vjiz neli mievjis tjievjt gus lpowit epf tadj. Dmiesmz, wisz gix qiuqmi uav vjisi iwip desi ecuav tunivjoph moli vjev. Cav, gus qiuqmi vjev fu, vjiz esi jief uwis jiemt op muwi xovj vjot qesvodames qsufadv.

 

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[Jon L]

Ovt lopfe moli fevoph, edvaemmz ... Xunip moli e xofi wesoivz ug vjopht. Tuni muwi 6'4 265 mc xemmt ug natdmi. Uvjist, esi tdesif ug hazt moli vjev epf xuamf qsigis e pusnem haz xovj e hsiev tipti ug janus, us e haz xovj e cseop, us e haz vjev tqielt tugvmz vu jis, us ... zua hiv vji ofie.