"Getting your product in the hands of even one customer can make a world of difference."
"I often ask people how they would build Zappos. You need a good selection and customer service option, they'll say. You'd need to build a big call center, a big distribution center, etc. But the MVP for them was as follows: They went to local shoe store, took pictures of each of their products and put them online. If anyone bought shoes from them [at this early stage], they planned to go to the store, buy the shoes and mail them to the customer."
Lean Start-up: Testing Your Product the Eric Ries Way | Inc.com
"I often ask people how they would build Zappos. You need a good selection and customer service option, they'll say. You'd need to build a big call center, a big distribution center, etc. But the MVP for them was as follows: They went to local shoe store, took pictures of each of their products and put them online. If anyone bought shoes from them [at this early stage], they planned to go to the store, buy the shoes and mail them to the customer."
Lean Start-up: Testing Your Product the Eric Ries Way | Inc.com
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