Preface: My current side hustle (web design, smm, paids ads, etc.) is doing okay. I was fortunate to get two clients that are paying me for work that I would have done for free to build up my portfolio. And I will continue to bring in new clients and scale this accordingly. But I want to talk about something else today.
Recently, I discovered a new USP that pertains to what I'm doing, however it is much more niche and specialized. (In fact, I might buy a $70 domain for it.)
This is my thinking for acquiring my first client(s):
a. Find people that run their own X businesses
b. Message them, complimenting what I like about their business, maybe giving them something free too, and then either lightly asking if they would be interested in the results I want to give them (more customers/sales) or just compliment and only give them something/soft sell if they reply (Might A/B this)
c. Give my first clients free or inexpensive work to make it a no-brainer decision.
d. Get them results
e. Profit
I'm thinking my copy and what I give them free is what is going to determine how effective this will be. I will consider running ads for this as well. But, I think I need a couple clients as proof before I concern myself with running ads.
1. So what are your thoughts on these steps?
2. Is niching down a good idea?
3. Any advice?
I look forward to all replies.
Recently, I discovered a new USP that pertains to what I'm doing, however it is much more niche and specialized. (In fact, I might buy a $70 domain for it.)
This is my thinking for acquiring my first client(s):
a. Find people that run their own X businesses
b. Message them, complimenting what I like about their business, maybe giving them something free too, and then either lightly asking if they would be interested in the results I want to give them (more customers/sales) or just compliment and only give them something/soft sell if they reply (Might A/B this)
c. Give my first clients free or inexpensive work to make it a no-brainer decision.
d. Get them results
e. Profit
I'm thinking my copy and what I give them free is what is going to determine how effective this will be. I will consider running ads for this as well. But, I think I need a couple clients as proof before I concern myself with running ads.
1. So what are your thoughts on these steps?
2. Is niching down a good idea?
3. Any advice?
I look forward to all replies.
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