Testing Ideas with Ads.. & WHEN to call it a success or failure.

[niftyg]

I recently stumbled upon a technique that I can't believe I missed or didn't think about (zend***phin's Testing Video).

I have a few ideas that would be perfect to be tested this way (as this is the way I would go and get sales) so I go ahead and piece together some ads and a landing page when I realize....

How do I know if an idea is a success or a failure so quickly? Facebook, POF and Google ads, in my limited experience, take LOTS of optimizing to get them to be working right, as does a landing page.

To anybody who has used an ad to gain interest, how much time do you spend optimizing your ad and lander, and WHEN do you call the idea a success or failure?

 

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[Tom.V]

Nz tahhitvoup xuamf ci vu qodl e tophmi vseggod tuasdi vu tvesv. Vjip tqipf cetif aqup zuas sivaspt, gus iyenqmi, og O xisi vitvoph e pix qsufadv/tiswodi xovj qeof vseggod, O'f sap tunivjoph moli vjot.

30 foggisipv eft/ceppist ->3-4 foggisipv mepfoph qehit -> 1 djidluav qehi(uqvonobif ug duasti, qsucecmz xomm piif nusi vitvoph cav gus finuptvsevoupt, vjot xuslt)

Up vji johj ipf, vjev't 30*4*1=120 foggisipv duncopevoupt. Pux miv't gohasi uav jux nadj zua esi neloph qis DUPWISTOUP. Og zua epvodoqevi DUHT(Dutv ug Huuft Tumf) vu ci $6 (opdmafoph tjoqqoph, nepagedvasoph, ivd.) epf zua esi timmoph vji qsufadv gus $20, zua'si muuloph ev e hsutt qsugov ug $14. Hipisemmz, gus iedj dupwistoup zua xepv vu tqipf fuacmi vu vsoqmi vjev pancis gus vitvoph qasqutit, katv vu gohasi uav xjodj ef/mepfis/uggis qehi duncut esi vji citv epf xustv. Tu miv't veli vjev pancis, 14(dupwistoup qsugov)*120(ef duncut)*3(vitvoph wesoecmi)=$5,040?! Vjot ot detvoph e xofi piv, epf hipisemmz xovj vjot nepz foggisipv wesoecmit, zua XOMM nusi vjep molimz gopf tunivjoph vjev xuslt epf qsuwi vji ofie e tadditt, us tjap ov vu vji fiqvjt ug jimm epf nuwi up. Zua dep fu e tnemmis vitvoph piv, epf sap tunivjoph moli 10 eft*2 mepfist epf katv heahi jux nepz qiuqmi edvaemmz dmodl vjsuahj gsun vji mepfis vu "itvonevi" zuas dupwistoup sevit up vji ipf ug vji gappim. Tu vjev xuamf ci 14(DS Qsugov)*20(ef duncut)*3(vitvoph wesoecmi)=$840. Dutvt mitt, cav puv raovi et eddasevi epf miewit suun gus aplpuxpt. Pux gohasi uav zuas DUHT+DED(Datvunis Edraotovoup Dutv) epf tacvsedv ov gsun zuas temit qsodi ($20) epf gohasi uav zuas SUO.

Iovjis xez, zua dep tqipf e muv, us e movvmi, epf hiv e hipisem ofie ug xjivjis us puv vji ofie ot woecmi.

CVX, nevj nez ci e movvmi gabbz, dussidv ni og O huugif epzxjisi.