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Technique - Presenting the Guru

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New Contributor
Read Millionaire Fastlane
Jun 24, 2019
Buford, GA
I'm asking the group what this advertising/presenting is actually called. I see this pattern ina few places

The setup is that there's a presenter who is pretty awesome (super hot, famous, wealthy, etc), but the actual source of knowledge or magic comes from someone else (I call the guru). But the guru cannot be in direct contact with the audience and must go through the presenter. There's also the first follower who has also had great success and builds confidence in the thing being sold.

What is this technique called?

1. Kiyosaki the presenter, rich dad the guru, his wife the first follower (or other people who wrote books in the rich dad series)
2. A cosmetics infomercial with some supermodel declaring the anti-aging effects. the Dr who discovered it in some jungle was put on a video call. Some people in the audience with great results were interviewed

I want to read more about why this works psychologically.

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MJ DeMarco

Staff member
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Jul 23, 2007
Fountain Hills, AZ
Here's a mega thread that exposes all kinds of guru psychological tactics, maybe your answer is in there.


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