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SurveyMonkey: Has Anyone Used it For Market Research?

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Vadim26

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Has anyone used SurveyMonkey software for doing market research?

I created a survey with about 4-5 open-ended questions.
Those are specific questions about the features of the product that I am working on, and the reason people would want them.

If I could get 100 quality responses for what they estimate to be - 135 CAD - it kind of sounds too good to be true.
But I am not sure how accurate is this estimate...

Would you suggest setting a requirement for each question? For example, at least 30 characters. Something doesn't make sense here, though. For example, if you were to set 300 characters as a minimum - would you really get such long responses just for 1.35 CAD?

I have read online that you only pay for complete responses (when participant answers all question).

Is this service worth it? What was your experience?

***

What I did before was a landing page with an email sign up button, that would prompt a short survey. It worked pretty well (0.20-0.30c per response), but required big upfront costs in optimizing Facebook ads.

I am looking for a quick and effective solution.

I think 100 responses would cut it, as I have already done other research methods (reading reviews on Amazon, terrorizing subreddits lol) and would like to confirm a few things.
 

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df1992

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May 26, 2020
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Has anyone used SurveyMonkey software for doing market research?

I created a survey with about 4-5 open-ended questions.
Those are specific questions about the features of the product that I am working on, and the reason people would want them.

If I could get 100 quality responses for what they estimate to be - 135 CAD - it kind of sounds too good to be true.
But I am not sure how accurate is this estimate...

Would you suggest setting a requirement for each question? For example, at least 30 characters. Something doesn't make sense here, though. For example, if you were to set 300 characters as a minimum - would you really get such long responses just for 1.35 CAD?

I have read online that you only pay for complete responses (when participant answers all question).

Is this service worth it? What was your experience?

***

What I did before was a landing page with an email sign up button, that would prompt a short survey. It worked pretty well (0.20-0.30c per response), but required big upfront costs in optimizing Facebook ads.

I am looking for a quick and effective solution.

I think 100 responses would cut it, as I have already done other research methods (reading reviews on Amazon, terrorizing subreddits lol) and would like to confirm a few things.

Survey Monkey is a great tool - highly recommend it.

Also you should check out Microsoft Forms as it can be free and cheaper (if you have a 365 subscription).
 
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Vadim26

Vadim26

Bronze Contributor
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Read Millionaire Fastlane
I've Read UNSCRIPTED
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Vancouver, BC.
Survey Monkey is a great tool - highly recommend it.

Also you should check out Microsoft Forms as it can be free and cheaper (if you have a 365 subscription).
Thanks!
 

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