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Mike Partee

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The real question is:
How does a product/company receive that much funding and fail to see the market doesn't want it?
 

AgainstAllOdds

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The real question is:
How does a product/company receive that much funding and fail to see the market doesn't want it?
  • It was being compared to Keurig, but for juice.
  • The founder had an exit in the $30M range for a previous juice company
  • No article states how much the company burned through, just that they raised $120MM
Investors likely looked at the market size of juicing, realized there's no at home juicer that dominates the market, were presented the idea by an individual extremely capable of executing, and then funded him to execute on his vision. Then when he realized that it wasn't possible to execute, he decided to cut his losses before burning through all the funds.

I don't believe that they burned through anywhere near $120MM in 3 years. Maybe they did, but my guess is that they tried the idea, it failed, so they closed up shop early.
 

Ravens_Shadow

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The juicer was total trash is what it was. An overpriced bag squeezer that squeezed overpriced pre-made juice packs for you. Ones that you can just squeeze with your hand. Not to mention it has to be connected to the internet which is completely useless as well.

 

AdamMaxum

a worthy successor indeed
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The juicer was total trash is what it was. An overpriced bag squeezer that squeezed overpriced pre-made juice packs for you. Ones that you can just squeeze with your hand. Not to mention it has to be connected to the internet which is completely useless as well.


yup, good riddance.
 

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